Boys Town PBS/NPR Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe670,167*$80.00
PBS/NPR donors (100.00+ annually)670,167+15.00

(*) Non reciprocal fee, 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Hotline$25.00Mextra
3 Month Hotline$20.00Mextra
6 Month Hotline$15.00Mextra
12 Month Hotline$11.00Mextra
24 Month Recency$5.00Mextra
10.00+ Donors$12.00Mextra
Gender$8.00Mextra
SCF$8.00Mextra
Zip$8.00Mextra
TargetReady$15.00Mextra
Key Coding$3.00Mextra
Run Charge$10.00Mextra
Reuse (minimum 5,000)
———- SUMMARY DESCRIPTION ———-
Boys Town donors who have also donated 100.00+ annually to Public Broadcasting Stations and Nonprofit Radio.
25% male, 75% female.
Average unit of sale $19.5.

———- DATACARD DESCRIPTION ———-
BOYS TOWN, A LEADER IN THE TREATMENT AND CARE OF ABUSED, ABANDONED AND NEGLECTED GIRLS AND BOYS, HAS IDENTIFIED BOYS TOWN DONORS WHO HAVE ALSO DONATED $100+ ANNUALLY TO PUBLIC BROADCASTING STATIONS AND NONPROFIT RADIO.
INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE BOYS TOWN FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS ON A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
BOYS TOWN IS A BEACON OF HOPE FOR AMERICAN’S CHILDREN AND FAMILIES THROUGH ITS LIFE-CHANGING, LEADING-EDGE PROGRAMS. THROUGHOUT ITS 90-YEAR HISTORY, THE NONPROFIT, NONSECTARIAN ORGANIZATION HAS PROVIDED CHILDREN WITH A SAFE, CARING, LOVING ENVIRONMENT WHERE THEY RECEIVE TREATMENT TO GET BETTER, LEARN SKILLS TO BECOME PRODUCTIVE CITIZENS, AND ARE PROVIDED A GOOD EDUCATION TO MAKE STRONGER CAREER CHOICES.
BOYS TOWN ALUMNI HAVE GONE ON TO BECOME SUCCESSFUL IN ALL FACETS OF LIFE.
THE BOYS TOWN DONOR BASE HAS BEEN BUILT FROM EXTENSIVE DIRECT MAIL CAMPAIGNS TO THE COUNTRY’S MOST RESPONSIVE NONPROFIT AND MAIL ORDER FILES. THESE DONORS LOVE TO GET MAIL AND RESPOND TO A WIDE VARIETY OF OFFERS.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee