Brooks Brothers – Wiland Direct Modeling Masterfile

———- SRDS UPDATED/CONFIRMED ———-
May 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 17,000.

SelectionsCountsPrice per/M
12 month catalog buyers337,819*$121.00
12 month retail buyers1,157,033$121.00
12 month catalog and retail buyers1,400,000$121.00

(*) Fundraising rate, 70.00/M; publishing rate, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Brooks Brothers Catalog and Retail buyers file allowing them to reach their ideal target audience.
46% male, 27% female; average age 51.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE BROOKS BROTHERS CATALOG AND RETAIL BUYERS FILE ALLOWING THEM TO REACH THEIR IDEAL TARGET AUDIENCE. NAMES WILL BE DELIVERED NET OF THE MAILER’S HOUSE FILE PROVIDING INCREMENTAL NAMES TO BE APPLIED IN THE MERGE. THIS IS A GREAT WAY FOR NONPROFIT, FUNDRAISING AND CATALOG MAILERS TO TAP INTO THESE RESPONSIVE CONSUMERS.
IN 1818, HENRY SANDS BROOKS FOUNDED BROOKS BROTHERS, THE FIRST READY-TO-WEAR FASHION EMPORIUM IN AMERICA. SINCE THEN, WE ARE PROUD TO HAVE BECOME AN INSTITUTION THAT HAS SHAPED THE AMERICAN STYLE OF DRESS THROUGH FASHION INNOVATION, FINE QUALITY, PERSONAL SERVICE, AND EXCEPTIONAL VALUE IN OUR PRODUCTS.
AVERAGE INCOME: $112,000.00

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct ResponseBuyers
Internet/Online/Website Registration
Direct MailCatalog
CompiledRetail/POP