Brookstone Corporate Marketing Genetics Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe2,077,826*$105.00
12 month Buyers845,923+10.00
12 month Apparel Men’s174,125+10.00
12 month Apparel Shoes101,576+10.00
12 month Apparel specialty150,061+10.00
12 month Apparel Women’s284,977+10.00
12 month Automotive36,844+10.00
12 month Books, Music & Video49,911+10.00
12 month Children’s173,657+10.00
12 month Crafts20,645+10.00
12 month Electronics & Gadgets35,113+10.00
12 month Food125,127+10.00
12 month Gardening & Patio78,197+10.00
12 month Gift Merchandise180,686+10.00
12 Month Health & Beauty90,049+10.00
12 month Home Decor158,408+10.00
12 month Home Office52,141+10.00
12 month Housewares189,664+10.00
12 month Hobbies and Interrests87,780+10.00
12 month Jewelry82,798+10.00
12 month Pets47,754+10.00
12 month Sports and Outdoors56,642+10.00
12 month Travel & Leisure49,349+10.00

(*) Food and gift rate, 75.00/M; apparel & accessory rate, 80.00/M; fundraising/publishing rate, 65.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00$42.00Mextra
150.00$52.00Mextra
50.00$22.00Mextra
75.00$32.00Mextra
3 Month$17.00Mextra
30 Day$23.00Mextra
6 Month$12.00Mextra
Gender$8.00Mextra
SCF$7.00Mextra
State$7.00Mextra
Zip$7.00Mextra
Product$15.00Mextra
Marketing Genetics – Channel$10.00Mextra
Marketing Genetics – Dollar Amount$10.00Mextra
Marketing Genetics – Number Of Transactions$10.00Mextra
Marketing Genetics – Product Category$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Enhanced with Marketing Genetics Information, the Brookstone Company has now combined its catalog buyers and retail buyers into one unduplicated masterfile.
35% male, 48% female; average age 52.

———- DATACARD DESCRIPTION ———-
ENHANCED WITH MARKETING GENETICS INFORMATION, BROOKSTONE COMPANY CATALOG BUYERS, INTERNET AND RETAIL BUYERS ARE COMBINED INTO ONE UNDUPLICATED MASTERFILE.
UPSCALE BUYERS FROM BROOKSTONE HAVE PURCHASED TOP QUALITY GIFTS AND PERSONAL CARE PRODUCTS, ELETRONICS, TRAVEL, FOOD & WINE, MASSAGE CHAIRS, HOME COMFORT RELATED PRODUCTS THAT ENHANCE THE HOME AND LIFESTYLES. THE BROOKSTONE CORPORATE CATALOG MASTERFILE ALLOWS GREATER SELECTIVITY FOR REACHING THE ELITE BUYERS IN THE MARKET TODAY.
MARKETING GENETICS ALLOWS YOU TO SELECT CONSUMERS CATALOG AND ONLINE TRANSACTIONAL PURCHASES BY PRODUCT CATEGORY, CHANNEL, NUMBER OF TRANSACTIONS, AND PURCHASE DOLLAR AMOUNT. REACH PROVEN BUYERS WHO HAVE MADE RECENT PURCHASES IN YOUR CATEGORY FROM A WIDE VARIETY OF CATALOGS, RETAIL STORES AND WEBSITES.
AVERAGE INCOME: $100,000.00

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
26% Direct Mail
14% Internet/Online/Website Registration
60% Retail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee