Brookstone Corporate Marketing Genetics Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 2,077,826 *$105.00
12 month Buyers 845,923 +10.00
12 month Apparel Men’s 174,125 +10.00
12 month Apparel Shoes 101,576 +10.00
12 month Apparel specialty 150,061 +10.00
12 month Apparel Women’s 284,977 +10.00
12 month Automotive 36,844 +10.00
12 month Books, Music & Video 49,911 +10.00
12 month Children’s 173,657 +10.00
12 month Crafts 20,645 +10.00
12 month Electronics & Gadgets 35,113 +10.00
12 month Food 125,127 +10.00
12 month Gardening & Patio 78,197 +10.00
12 month Gift Merchandise 180,686 +10.00
12 Month Health & Beauty 90,049 +10.00
12 month Home Decor 158,408 +10.00
12 month Home Office 52,141 +10.00
12 month Housewares 189,664 +10.00
12 month Hobbies and Interrests 87,780 +10.00
12 month Jewelry 82,798 +10.00
12 month Pets 47,754 +10.00
12 month Sports and Outdoors 56,642 +10.00
12 month Travel & Leisure 49,349 +10.00

(*) Food and gift rate, 75.00/M; apparel & accessory rate, 80.00/M; fundraising/publishing rate, 65.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00 $42.00 M extra
150.00 $52.00 M extra
50.00 $22.00 M extra
75.00 $32.00 M extra
3 Month $17.00 M extra
30 Day $23.00 M extra
6 Month $12.00 M extra
Gender $8.00 M extra
SCF $7.00 M extra
State $7.00 M extra
Zip $7.00 M extra
Product $15.00 M extra
Marketing Genetics – Channel $10.00 M extra
Marketing Genetics – Dollar Amount $10.00 M extra
Marketing Genetics – Number Of Transactions $10.00 M extra
Marketing Genetics – Product Category $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Enhanced with Marketing Genetics Information, the Brookstone Company has now combined its catalog buyers and retail buyers into one unduplicated masterfile.
35% male, 48% female; average age 52.

———- DATACARD DESCRIPTION ———-
ENHANCED WITH MARKETING GENETICS INFORMATION, BROOKSTONE COMPANY CATALOG BUYERS, INTERNET AND RETAIL BUYERS ARE COMBINED INTO ONE UNDUPLICATED MASTERFILE.
UPSCALE BUYERS FROM BROOKSTONE HAVE PURCHASED TOP QUALITY GIFTS AND PERSONAL CARE PRODUCTS, ELETRONICS, TRAVEL, FOOD & WINE, MASSAGE CHAIRS, HOME COMFORT RELATED PRODUCTS THAT ENHANCE THE HOME AND LIFESTYLES. THE BROOKSTONE CORPORATE CATALOG MASTERFILE ALLOWS GREATER SELECTIVITY FOR REACHING THE ELITE BUYERS IN THE MARKET TODAY.
MARKETING GENETICS ALLOWS YOU TO SELECT CONSUMERS CATALOG AND ONLINE TRANSACTIONAL PURCHASES BY PRODUCT CATEGORY, CHANNEL, NUMBER OF TRANSACTIONS, AND PURCHASE DOLLAR AMOUNT. REACH PROVEN BUYERS WHO HAVE MADE RECENT PURCHASES IN YOUR CATEGORY FROM A WIDE VARIETY OF CATALOGS, RETAIL STORES AND WEBSITES.
AVERAGE INCOME: $100,000.00

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
26% Direct Mail
14% Internet/Online/Website Registration
60% Retail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee