Brookstone Corporate Masterfile Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe367,064*$65.00
3 month Donors91,796*$65.00
   6 month Donors174,608*$65.00
   12 month Donors254,395*$65.00
   24 month Donors367,064*$65.00
Apogee enhancement:
12 month Donations to Specific Causes:
   Animal Welfare16,699+15.00
   Catholic Devotional9,404+15.00
   Children’s Health15,618+15.00
   Catholic Social Services10,607+15.00
   Health/Disease Specific34,090+15.00
   Liberal Causes10,895+15.00
   Nature/Wildlife/Environmental18,288+15.00
   International Relief5,232+15.00
   Social Services9,352+15.00
   Veterans Assistance16,004+15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Apogee Enhancement$15.00Mextra
Demographics$10.00Mextra
100.00+$42.00Mextra
75.00+$32.00Mextra
50.00+$22.00Mextra
Averagre Purchase$12.00Mextra
Gender$8.00Mextra
SCF$7.00Mextra
State$7.00Mextra
Zip$7.00Mextra
Run Charges$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Brookstone Corporate donors who are members of Apogee.
35% male, 48% female; average age 52.

———- DATACARD DESCRIPTION ———-
THE BROOKSTONE CORPORATE MASTERFILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE BROOKSTONE CORPORATE MASTERFILE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
BROOKSTONE COMPANY BUYERS, INTERNET AND RETAIL BUYERS ARE COMBINED INTO ONE UNDUPLICATED MASTERFILE. UPSCALE BUYERS FROM BROOKSTONE HAVE PURCHASED TOP QUALITY GIFTS AND PERSONAL CARE PRODUCTS, ELECTRONICS, TRAVEL, FOOD & WINE, MASSAGE CHAIRS, HOME COMFORT RELATED PRODUCTS THAT ENHANCE THE HOME AND THEIR LIFESTYLES. THE BROOKSTONE CORPORATE CAALOG MASTERFILE ALLOWS GREATER SELECTIVITY FOR REACHING THE ELITE BUYERS IN THE MARKET TODAY.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
26% Direct Mail
14% Internet/Online/Website Registration
60% Direct ResponseRetail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$50.00fee