Brookstone Corporate Target Ready Models

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe2,077,826*$105.00
12 month buyers845,923$105.00
   24 month buyers2,077,826$105.00
TargetReady Model Counts:
   Adventure seekers217,023$105.00
   Credit card rewards447,527$105.00
   business_banking_model321,976$105.00
   moderate economy_economy_hotel_model265,344$105.00
   cell_phone_only_model71,284$105.00
   avid_smart_phone_users174,525$105.00
   health_inusrance187,551$105.00
   satellite_tv81,452$105.00
   on_line_music_downloard179,282$105.00
   adulat_education202,765$105.00
   pilates_yoga274,200$105.00
   fast_food226,229$105.00
   Avid cellular hone users235,310$105.00
   hybrid_cars307,982$105.00
   auto_loan355,146$105.00
   camping225,861$105.00
   comprehensive_auto_insurance346,628$105.00
   education_loan215,289$105.00
   fantasy_sports256,635$105.00
   financial_planner399,278$105.00
   gift_buyers415,901$105.00
   heavy_catalog_buyer371,147$105.00
   heavy_domestic_travelers411,508$105.00
   Sports fans-college football255,113$105.00
   heavy_online_buyer424,274$105.00
   heavy_snack_eaters91,120$105.00
   high_end_apparel330,924$105.00
   hockey_buyer379,141$105.00
   minivan_buyer316,231$105.00
   new_vehicle_buyer413,337$105.00
   real_estate_invesdtment244,416$105.00
   small_business_insurance365,351$105.00
   sports_fanatics413,074$105.00
   suv_buyer384,069$105.00
   Cook for fun271,783$105.00
   work_health_insurance423,445$105.00
   Cook from scratch251,706$105.00
   Conservative146,970$105.00
   Heavy coup;on users362,211$105.00
   Cruise384,639$105.00
   Diet products338,636$105.00
   Dog product217,330$105.00
   Annuities253,078$105.00
   High-end electronics buyers314,675$105.00
   Frequent business travelers378,683$105.00
   Heavy frozen dinner users39,809$105.00
   Frequent flyer415,349$105.00
   Physical fitness clubs353,011$105.00
   Heavyfamily restaurant visitors109,405$105.00
   Foreign travel for vacation352,042$105.00
   Freshwater fishing108,042$105.00
   Avid gamers210,857$105.00
   Gardenmaintenance391,060$105.00
   All-terran-vehicle152,469$105.00
   Sports fans-golf259,275$105.00
   Green/environmental purchase295,724$105.00
   Higher education3,598,707$105.00
   High risk/high return investors431,508$105.00
   Heavy investment traders422,435$105.00
   Home improvement378,975$105.00
   Hunting175,711$105.00
   International long distance221,652$105.00
   Impulse buyers330,216$105.00
   Life insurance385,559$105.00
   Baby products122,875$105.00
   Learning conservative433,005$105.00
   Liberal196,844$105.00
   Leaning liberal331,697$105.00
   Low risk/low return investors319,593$105.00
   Luxury automobile buyers311,436$105.00
   Luxury hotel347,439$105.00
   Music concerts – classical348,890$105.00
   Music concers – rock255,839$105.00
   Music concerts – country209,319$105.00
   Sports fans-NASCAR225,993$105.00
   Power boating325,694$105.00
   Opinion leaders358,155$105.00
   Ortganic foods298,700$105.00
   Outdoor activities299,993$105.00
   Sorts fans-professional baseball300,133$105.00
   Sports fans-professional basketball232,724$105.00
   Donors to PBS/NPR398,714$105.00
   Sports fans-professional football209,924$105.00
   Heavy pay-per-view movie294,638$105.00
   Heavy pay-per-view sports82,861$105.00
   Sports fans-professional wrestling133,590$105.00
   Heavy book buyer347,852$105.00
   Religious donors402,961$105.00
   Rental car374,524$105.00
   Low-end sporting equipment416,537$105.00
   High-value security investors350,888$105.00
   High-and sporting equipment270,541$105.00
   Safety & security conscious357,683$105.00
   Shopaholics76,818$105.00
   Sports fans-soccer210,880$105.00
   High-value stock investors353,796$105.00
   Saltwater fishing225,514$105.00
   Cat product235,427$105.00
   Live theater433,484$105.00
   Sports fans-tennis282,219$105.00
   Avid theme park visitors272,377$105.00
   Timeshare owner422,472$105.00
   Professional tax preparation368,624$105.00
   Onsite tax preparation service30,146$105.00
   eavy vitamin & dietary supplement272,757$105.00
   Wine lovers240,118$105.00
   online_purchase_personal_model353,364$105.00
   online_purchase_business_model378,184$105.00
   Sports fans-college basketball189,189$105.00
   online_travel_plan-moel287,932$105.00
   blob_writing_model156,991$105.00
   vboice_over_internet_model232,518$105.00
   wifi_outside_of_home_model258,479$105.00
   wifi_in_home_model171,951$105.00
   wholesale_club_model310,751$105.00
   auto_club_model350,174$105.00
   diy_auto_maintenance_model105,465$105.00
   online_gaming_activity_model95,974$105.00
   online_investment_trading_model411,065$105.00
   Country club members335,658$105.00
   online_bill_payment_model310,241$105.00
   online_tv_download_model189,437$105.00
   mobile_internet_access_model237,975$105.00
   social_media_network_model209,450$105.00
   specially_organic_food_store_model312,386$105.00
   non_religious_donor_model403,136$105.00
   ereader_model352,337$105.00
   alternative_medicine_model216,550$105.00
   major_home_remodeling_model382,872$105.00
   home_office_model394,763$105.00

(*) Food & gift rate, 75.00/M; apparel & accessory rate, 80.00/M; fundraising/publishing rate, 65.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00$42.00Mextra
150.00$52.00Mextra
50.00$22.00Mextra
75.00$32.00Mextra
3 Month$17.00Mextra
30 Day$23.00Mextra
6 Month$12.00Mextra
Gender$8.00Mextra
SCF$7.00Mextra
State$7.00Mextra
Zip$7.00Mextra
Product$15.00Mextra
TargetReady Models$10.00Mextra
TargetReady Model Counts
———- SUMMARY DESCRIPTION ———-
Brookstone Company has now combined its catalog buyers and retail buyers into one unduplicated masterfile.
35% male, 48% female; average age 52.

———- DATACARD DESCRIPTION ———-
BROOKSTONE COMPANY BUYERS, INTERNET AND RETAIL BUYERS ARE COMBINED INTO ONE UNDUPLICATED MASTERFILE. UPSCALE BUYERS FROM BROOKSTONE HAVE PURCHASED TOP QUALITY GIFTS AND PERSONAL CARE PRODUCTS, ELECTRONICS, TRAVEL, FOOD & WINE, MASSAGE CHAIRS, HOME COMFORT RELATED PRODUCTS THAT ENHANNCE THE HOME AND LIFRESTYLES. THE BROOKSTONE CORPORATE CATALOG MASTERFILE ALLOWS GREATER SELECTIVITY FOR REACHING THE ELITE BUYERS IN THE MARKET TODAY. TARGETREADY MODELS HAVE BEEN APPLIED TO THE BROOKSTONE CORPORATE MASTERFILE, PROVIDING READY-MADE “MARKETING ANSWERS”, UTILIZING A FULL ARRAY OF INFOGROUP DATA.EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
AVERAGE INCOME: $100,000.00

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
26% Direct Mail
14% Internet/Online/Website Registration
60% Retail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee