Brookstone Corporate Target Ready Models

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 2,077,826 *$105.00
12 month buyers 845,923 $105.00
   24 month buyers 2,077,826 $105.00
TargetReady Model Counts:
   Adventure seekers 217,023 $105.00
   Credit card rewards 447,527 $105.00
   business_banking_model 321,976 $105.00
   moderate economy_economy_hotel_model 265,344 $105.00
   cell_phone_only_model 71,284 $105.00
   avid_smart_phone_users 174,525 $105.00
   health_inusrance 187,551 $105.00
   satellite_tv 81,452 $105.00
   on_line_music_downloard 179,282 $105.00
   adulat_education 202,765 $105.00
   pilates_yoga 274,200 $105.00
   fast_food 226,229 $105.00
   Avid cellular hone users 235,310 $105.00
   hybrid_cars 307,982 $105.00
   auto_loan 355,146 $105.00
   camping 225,861 $105.00
   comprehensive_auto_insurance 346,628 $105.00
   education_loan 215,289 $105.00
   fantasy_sports 256,635 $105.00
   financial_planner 399,278 $105.00
   gift_buyers 415,901 $105.00
   heavy_catalog_buyer 371,147 $105.00
   heavy_domestic_travelers 411,508 $105.00
   Sports fans-college football 255,113 $105.00
   heavy_online_buyer 424,274 $105.00
   heavy_snack_eaters 91,120 $105.00
   high_end_apparel 330,924 $105.00
   hockey_buyer 379,141 $105.00
   minivan_buyer 316,231 $105.00
   new_vehicle_buyer 413,337 $105.00
   real_estate_invesdtment 244,416 $105.00
   small_business_insurance 365,351 $105.00
   sports_fanatics 413,074 $105.00
   suv_buyer 384,069 $105.00
   Cook for fun 271,783 $105.00
   work_health_insurance 423,445 $105.00
   Cook from scratch 251,706 $105.00
   Conservative 146,970 $105.00
   Heavy coup;on users 362,211 $105.00
   Cruise 384,639 $105.00
   Diet products 338,636 $105.00
   Dog product 217,330 $105.00
   Annuities 253,078 $105.00
   High-end electronics buyers 314,675 $105.00
   Frequent business travelers 378,683 $105.00
   Heavy frozen dinner users 39,809 $105.00
   Frequent flyer 415,349 $105.00
   Physical fitness clubs 353,011 $105.00
   Heavyfamily restaurant visitors 109,405 $105.00
   Foreign travel for vacation 352,042 $105.00
   Freshwater fishing 108,042 $105.00
   Avid gamers 210,857 $105.00
   Gardenmaintenance 391,060 $105.00
   All-terran-vehicle 152,469 $105.00
   Sports fans-golf 259,275 $105.00
   Green/environmental purchase 295,724 $105.00
   Higher education 3,598,707 $105.00
   High risk/high return investors 431,508 $105.00
   Heavy investment traders 422,435 $105.00
   Home improvement 378,975 $105.00
   Hunting 175,711 $105.00
   International long distance 221,652 $105.00
   Impulse buyers 330,216 $105.00
   Life insurance 385,559 $105.00
   Baby products 122,875 $105.00
   Learning conservative 433,005 $105.00
   Liberal 196,844 $105.00
   Leaning liberal 331,697 $105.00
   Low risk/low return investors 319,593 $105.00
   Luxury automobile buyers 311,436 $105.00
   Luxury hotel 347,439 $105.00
   Music concerts – classical 348,890 $105.00
   Music concers – rock 255,839 $105.00
   Music concerts – country 209,319 $105.00
   Sports fans-NASCAR 225,993 $105.00
   Power boating 325,694 $105.00
   Opinion leaders 358,155 $105.00
   Ortganic foods 298,700 $105.00
   Outdoor activities 299,993 $105.00
   Sorts fans-professional baseball 300,133 $105.00
   Sports fans-professional basketball 232,724 $105.00
   Donors to PBS/NPR 398,714 $105.00
   Sports fans-professional football 209,924 $105.00
   Heavy pay-per-view movie 294,638 $105.00
   Heavy pay-per-view sports 82,861 $105.00
   Sports fans-professional wrestling 133,590 $105.00
   Heavy book buyer 347,852 $105.00
   Religious donors 402,961 $105.00
   Rental car 374,524 $105.00
   Low-end sporting equipment 416,537 $105.00
   High-value security investors 350,888 $105.00
   High-and sporting equipment 270,541 $105.00
   Safety & security conscious 357,683 $105.00
   Shopaholics 76,818 $105.00
   Sports fans-soccer 210,880 $105.00
   High-value stock investors 353,796 $105.00
   Saltwater fishing 225,514 $105.00
   Cat product 235,427 $105.00
   Live theater 433,484 $105.00
   Sports fans-tennis 282,219 $105.00
   Avid theme park visitors 272,377 $105.00
   Timeshare owner 422,472 $105.00
   Professional tax preparation 368,624 $105.00
   Onsite tax preparation service 30,146 $105.00
   eavy vitamin & dietary supplement 272,757 $105.00
   Wine lovers 240,118 $105.00
   online_purchase_personal_model 353,364 $105.00
   online_purchase_business_model 378,184 $105.00
   Sports fans-college basketball 189,189 $105.00
   online_travel_plan-moel 287,932 $105.00
   blob_writing_model 156,991 $105.00
   vboice_over_internet_model 232,518 $105.00
   wifi_outside_of_home_model 258,479 $105.00
   wifi_in_home_model 171,951 $105.00
   wholesale_club_model 310,751 $105.00
   auto_club_model 350,174 $105.00
   diy_auto_maintenance_model 105,465 $105.00
   online_gaming_activity_model 95,974 $105.00
   online_investment_trading_model 411,065 $105.00
   Country club members 335,658 $105.00
   online_bill_payment_model 310,241 $105.00
   online_tv_download_model 189,437 $105.00
   mobile_internet_access_model 237,975 $105.00
   social_media_network_model 209,450 $105.00
   specially_organic_food_store_model 312,386 $105.00
   non_religious_donor_model 403,136 $105.00
   ereader_model 352,337 $105.00
   alternative_medicine_model 216,550 $105.00
   major_home_remodeling_model 382,872 $105.00
   home_office_model 394,763 $105.00

(*) Food & gift rate, 75.00/M; apparel & accessory rate, 80.00/M; fundraising/publishing rate, 65.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00 $42.00 M extra
150.00 $52.00 M extra
50.00 $22.00 M extra
75.00 $32.00 M extra
3 Month $17.00 M extra
30 Day $23.00 M extra
6 Month $12.00 M extra
Gender $8.00 M extra
SCF $7.00 M extra
State $7.00 M extra
Zip $7.00 M extra
Product $15.00 M extra
TargetReady Models $10.00 M extra
TargetReady Model Counts
———- SUMMARY DESCRIPTION ———-
Brookstone Company has now combined its catalog buyers and retail buyers into one unduplicated masterfile.
35% male, 48% female; average age 52.

———- DATACARD DESCRIPTION ———-
BROOKSTONE COMPANY BUYERS, INTERNET AND RETAIL BUYERS ARE COMBINED INTO ONE UNDUPLICATED MASTERFILE. UPSCALE BUYERS FROM BROOKSTONE HAVE PURCHASED TOP QUALITY GIFTS AND PERSONAL CARE PRODUCTS, ELECTRONICS, TRAVEL, FOOD & WINE, MASSAGE CHAIRS, HOME COMFORT RELATED PRODUCTS THAT ENHANNCE THE HOME AND LIFRESTYLES. THE BROOKSTONE CORPORATE CATALOG MASTERFILE ALLOWS GREATER SELECTIVITY FOR REACHING THE ELITE BUYERS IN THE MARKET TODAY. TARGETREADY MODELS HAVE BEEN APPLIED TO THE BROOKSTONE CORPORATE MASTERFILE, PROVIDING READY-MADE “MARKETING ANSWERS”, UTILIZING A FULL ARRAY OF INFOGROUP DATA.EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
AVERAGE INCOME: $100,000.00

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
26% Direct Mail
14% Internet/Online/Website Registration
60% Retail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee