Brookstone TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe1,198,008*$95.00
12 month buyers574,357$110.00
   24 month buyers1,198,008$95.00
TargetReady model counts:
   Adventure seekers157,968$95.00
   Credit card rewards318,934$95.00
   business_banking_model229,813$95.00
   moderate_economy_hotel_moedl192,989$95.00
   cell_hone_only_model53,583$95.00
   avid_smart_hone_users127,477$95.00
   health_insurance133,762$95.00
   satellite_tv67,717$95.00
   on_line_musinc_download132,402$95.00
   adult_education146,451$95.00
   pilates_yoga199,483$95.00
   fast_food161,835$95.00
   Avid cellular phone users169,053$95.00
   hybrid_cars220,218$95.00
   auto_loan262,604$95.00
   camping170,046$95.00
   comprehensive_auto_insurance255,965$95.00
   education_loan159,408$95.00
   fantasy_sports189,793$95.00
   financial planner289,191$95.00
   gift_buyers302,172$95.00
   heavy_catalog_buyer267,743$95.00
   heavy_domestic_travelers297,899$95.00
   sports fans-college football192,694$95.00
   heavy_online_buyer307,158$95.00
   heavy_snack_eaters67,099$95.00
   high_end_aparel239,431$95.00
   hockey_buyer274,661$95.00
   minivan_buyer228,095$95.00
   new_vehicle_buyer301,149$95.00
   real_estate_invesdtment177,468$95.00
   small_business_insurance266,844$95.00
   sports_fanatics301,272$95.00
   suv_buyer284,877$95.00
   Cook for fun197,287$95.00
   work_health_insurance309,047$95.00
   Cook from scratch188,561$95.00
   Conservative108,529$95.00
   Heavy coupon users269,218$95.00
   Cruise271,054$95.00
   Diet products247,490$95.00
   Dog product163,359$95.00
   Annuities179,664$95.00
   High -end electronics buyers227,905$95.00
   Frequent business travelers273,137$95.00
   Heavy frozen dinner users26,660$95.00
   Frequent flyer301,175$95.00
   Physical fitness clubs256,209$95.00
   Heavy family restaurant visitors78,336$95.00
   Foreign travel for vacation251,208$95.00
   Freshwater fishing85,128$95.00
   Avid gamers156,804$95.00
   Garden maintenance286,626$95.00
   All-terrain-vehicle121,539$95.00
   Sports fans-golf184,255$95.00
   Green/environmental purchase210,522$95.00
   Higher education256,366$95.00
   High risk/high return investors309,540$95.00
   Heavy investment traders303,122$95.00
   Home improvement274,288$95.00
   Hunting134,313$95.00
   International long distance149,512$95.00
   Impulse buyers234,782$95.00
   Life insurance276,394$95.00
   Baby products92,545$95.00
   Leaning conservative320,088$95.00
   Liberal141,097$95.00
   Leaning liberal236,806$95.00
   Low risk/low return investors232,329$95.00
   Luxury automobile buyers221,265$95.00
   Luxury hotel252,680$95.00
   Music concerts – classical253,314$95.00
   Music concerts – rock190,711$95.00
   Music concerts – country158,825$95.00
   Sports fans-NASCAR168,060$95.00
   Power boating243,242$95.00
   Opinion leaders263,141$95.00
   Organic foods211,275$95.00
   Outdoor activities218,243$95.00
   Sports fans-professional baseball218,755$95.00
   Sports fans-professional basketball165,832$95.00
   Donors to PBS/NPR287,402$95.00
   Sports fans-professional football151,378$95.00
   Heavy pay-per-view movie218,719$95.00
   Heavy pay-per-view sports58,639$95.00
   Sports fans-professional wrestling97,929$95.00
   Heavy book buyer252,678$95.00
   Religious donors290,121$95.00
   Rental car265,775$95.00
   Low-end sporting equipment308,718$95.00
   High-value security investors250,102$95.00
   High-end sporting equipment197,822$95.00
   Safety & security conscious265,815$95.00
   Shopaholics56,171$95.00
   Sports fans-soccer154,574$95.00
   High-value stock invesdtors253,925$95.00
   Saltwater fishing161,346$95.00
   Cat product180,998$95.00
   Live theater312,098$95.00
   Sports fans-tennis204,828$95.00
   Avid theme park visitors201,013$95.00
   Timeshare owner308,906$95.00
   Professtional tax preparation269,533$95.00
   Onsite tax preparationservice22,837$95.00
   Heavy vitamin & dietary supplement195,556$95.00
   Wine lovers168,286$95.00
   online_purchase_personal_model258,103$95.00
   online_purchase_business_model277,687$95.00
   Sports fans-college basketball143,213$95.00
   online_travel_plan-model206,161$95.00
   blog_writing_model112,556$95.00
   voice_over_internet_model171,420$95.00
   wifi_outside_of_home_model187,178$95.00
   wifi_home_model128,387$95.00
   wholesale_club_model220,488$95.00
   auto_club_model250,394$95.00
   diy_auto_maintenance_model82,543$95.00
   online_gaming_activity_model68,656$95.00
   online_invesmtne_trading_model299,692$95.00
   Country club members250,618$95.00
   online_bill_payment_model228,286$95.00
   online_tv_download_model139,015$95.00
   mobile_internet_access_model176,918$95.00
   social_media_network_model155,938$95.00
   specialty_organic_food_store_model216,270$95.00
   non_religious_donor_model292,965$95.00
   ereader_model255,107$95.00
   alternative_medicine_model163,808$95.00
   major_home_remodeling_model282,766$95.00
   home_office_model292,664$95.00

(*) Food and gift rate, 75.00/M; apparel & accessory rate, 80.00/M; fundraising/publishing rate, 65.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00$42.00Mextra
150.00$52.00Mextra
25.00$12.00Mextra
50.00$22.00Mextra
75.00$32.00Mextra
3 Month Hotline$17.00Mextra
30 Day$23.00Mextra
6 Month Hotline$12.00Mextra
60 Day$20.00Mextra
Credit Card Sold$7.00Mextra
Gender/Sex$7.00Mextra
Multi-buyers$12.00Mextra
Gender$7.00Mextra
SCF$7.00Mextra
State$7.00Mextra
Zip$7.00Mextra
TargetReady Model$10.00Mextra
Product$15.00Mextra
TargetReady Model Counts
———- SUMMARY DESCRIPTION ———-
Brookstone buyers who have purchased from an extensive selection of top quality gift and personal use products.
35% male, 48% female; average age 52.

———- DATACARD DESCRIPTION ———-
BROOKSTONE BUYERS HAVE PURCHASED FROM AN EXTENSIVE SELECTION OF TOP QUALITY GIFT AND PERSONAL USE PRODUCTS. THESE PRODUCTS INCLUDE OUTDOOR GAMES, HEALTH AND PERSONAL GROOMING PRODUCTS, HOME ENTERTAINMENT ITEMS, AND UNIQUE ACCESSORIES TO BEAUTIFY A GARDEN OR HOME’S EXTERIOR. TARGETREADY MODELS HAVE BEEN APPLIED TO THE BROOKSTONE FILE, PROVIDING READY-MADE “MARKETING ANSWERS, UTILIZING A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
AVERAGE INCOME: $100,000.00

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
26% Direct Mail
14% Internet/Online/Website Registration
60% Retail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee