Brookstone TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 1,198,008 *$95.00
12 month buyers 574,357 $110.00
   24 month buyers 1,198,008 $95.00
TargetReady model counts:
   Adventure seekers 157,968 $95.00
   Credit card rewards 318,934 $95.00
   business_banking_model 229,813 $95.00
   moderate_economy_hotel_moedl 192,989 $95.00
   cell_hone_only_model 53,583 $95.00
   avid_smart_hone_users 127,477 $95.00
   health_insurance 133,762 $95.00
   satellite_tv 67,717 $95.00
   on_line_musinc_download 132,402 $95.00
   adult_education 146,451 $95.00
   pilates_yoga 199,483 $95.00
   fast_food 161,835 $95.00
   Avid cellular phone users 169,053 $95.00
   hybrid_cars 220,218 $95.00
   auto_loan 262,604 $95.00
   camping 170,046 $95.00
   comprehensive_auto_insurance 255,965 $95.00
   education_loan 159,408 $95.00
   fantasy_sports 189,793 $95.00
   financial planner 289,191 $95.00
   gift_buyers 302,172 $95.00
   heavy_catalog_buyer 267,743 $95.00
   heavy_domestic_travelers 297,899 $95.00
   sports fans-college football 192,694 $95.00
   heavy_online_buyer 307,158 $95.00
   heavy_snack_eaters 67,099 $95.00
   high_end_aparel 239,431 $95.00
   hockey_buyer 274,661 $95.00
   minivan_buyer 228,095 $95.00
   new_vehicle_buyer 301,149 $95.00
   real_estate_invesdtment 177,468 $95.00
   small_business_insurance 266,844 $95.00
   sports_fanatics 301,272 $95.00
   suv_buyer 284,877 $95.00
   Cook for fun 197,287 $95.00
   work_health_insurance 309,047 $95.00
   Cook from scratch 188,561 $95.00
   Conservative 108,529 $95.00
   Heavy coupon users 269,218 $95.00
   Cruise 271,054 $95.00
   Diet products 247,490 $95.00
   Dog product 163,359 $95.00
   Annuities 179,664 $95.00
   High -end electronics buyers 227,905 $95.00
   Frequent business travelers 273,137 $95.00
   Heavy frozen dinner users 26,660 $95.00
   Frequent flyer 301,175 $95.00
   Physical fitness clubs 256,209 $95.00
   Heavy family restaurant visitors 78,336 $95.00
   Foreign travel for vacation 251,208 $95.00
   Freshwater fishing 85,128 $95.00
   Avid gamers 156,804 $95.00
   Garden maintenance 286,626 $95.00
   All-terrain-vehicle 121,539 $95.00
   Sports fans-golf 184,255 $95.00
   Green/environmental purchase 210,522 $95.00
   Higher education 256,366 $95.00
   High risk/high return investors 309,540 $95.00
   Heavy investment traders 303,122 $95.00
   Home improvement 274,288 $95.00
   Hunting 134,313 $95.00
   International long distance 149,512 $95.00
   Impulse buyers 234,782 $95.00
   Life insurance 276,394 $95.00
   Baby products 92,545 $95.00
   Leaning conservative 320,088 $95.00
   Liberal 141,097 $95.00
   Leaning liberal 236,806 $95.00
   Low risk/low return investors 232,329 $95.00
   Luxury automobile buyers 221,265 $95.00
   Luxury hotel 252,680 $95.00
   Music concerts – classical 253,314 $95.00
   Music concerts – rock 190,711 $95.00
   Music concerts – country 158,825 $95.00
   Sports fans-NASCAR 168,060 $95.00
   Power boating 243,242 $95.00
   Opinion leaders 263,141 $95.00
   Organic foods 211,275 $95.00
   Outdoor activities 218,243 $95.00
   Sports fans-professional baseball 218,755 $95.00
   Sports fans-professional basketball 165,832 $95.00
   Donors to PBS/NPR 287,402 $95.00
   Sports fans-professional football 151,378 $95.00
   Heavy pay-per-view movie 218,719 $95.00
   Heavy pay-per-view sports 58,639 $95.00
   Sports fans-professional wrestling 97,929 $95.00
   Heavy book buyer 252,678 $95.00
   Religious donors 290,121 $95.00
   Rental car 265,775 $95.00
   Low-end sporting equipment 308,718 $95.00
   High-value security investors 250,102 $95.00
   High-end sporting equipment 197,822 $95.00
   Safety & security conscious 265,815 $95.00
   Shopaholics 56,171 $95.00
   Sports fans-soccer 154,574 $95.00
   High-value stock invesdtors 253,925 $95.00
   Saltwater fishing 161,346 $95.00
   Cat product 180,998 $95.00
   Live theater 312,098 $95.00
   Sports fans-tennis 204,828 $95.00
   Avid theme park visitors 201,013 $95.00
   Timeshare owner 308,906 $95.00
   Professtional tax preparation 269,533 $95.00
   Onsite tax preparationservice 22,837 $95.00
   Heavy vitamin & dietary supplement 195,556 $95.00
   Wine lovers 168,286 $95.00
   online_purchase_personal_model 258,103 $95.00
   online_purchase_business_model 277,687 $95.00
   Sports fans-college basketball 143,213 $95.00
   online_travel_plan-model 206,161 $95.00
   blog_writing_model 112,556 $95.00
   voice_over_internet_model 171,420 $95.00
   wifi_outside_of_home_model 187,178 $95.00
   wifi_home_model 128,387 $95.00
   wholesale_club_model 220,488 $95.00
   auto_club_model 250,394 $95.00
   diy_auto_maintenance_model 82,543 $95.00
   online_gaming_activity_model 68,656 $95.00
   online_invesmtne_trading_model 299,692 $95.00
   Country club members 250,618 $95.00
   online_bill_payment_model 228,286 $95.00
   online_tv_download_model 139,015 $95.00
   mobile_internet_access_model 176,918 $95.00
   social_media_network_model 155,938 $95.00
   specialty_organic_food_store_model 216,270 $95.00
   non_religious_donor_model 292,965 $95.00
   ereader_model 255,107 $95.00
   alternative_medicine_model 163,808 $95.00
   major_home_remodeling_model 282,766 $95.00
   home_office_model 292,664 $95.00

(*) Food and gift rate, 75.00/M; apparel & accessory rate, 80.00/M; fundraising/publishing rate, 65.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00 $42.00 M extra
150.00 $52.00 M extra
25.00 $12.00 M extra
50.00 $22.00 M extra
75.00 $32.00 M extra
3 Month Hotline $17.00 M extra
30 Day $23.00 M extra
6 Month Hotline $12.00 M extra
60 Day $20.00 M extra
Credit Card Sold $7.00 M extra
Gender/Sex $7.00 M extra
Multi-buyers $12.00 M extra
Gender $7.00 M extra
SCF $7.00 M extra
State $7.00 M extra
Zip $7.00 M extra
TargetReady Model $10.00 M extra
Product $15.00 M extra
TargetReady Model Counts
———- SUMMARY DESCRIPTION ———-
Brookstone buyers who have purchased from an extensive selection of top quality gift and personal use products.
35% male, 48% female; average age 52.

———- DATACARD DESCRIPTION ———-
BROOKSTONE BUYERS HAVE PURCHASED FROM AN EXTENSIVE SELECTION OF TOP QUALITY GIFT AND PERSONAL USE PRODUCTS. THESE PRODUCTS INCLUDE OUTDOOR GAMES, HEALTH AND PERSONAL GROOMING PRODUCTS, HOME ENTERTAINMENT ITEMS, AND UNIQUE ACCESSORIES TO BEAUTIFY A GARDEN OR HOME’S EXTERIOR. TARGETREADY MODELS HAVE BEEN APPLIED TO THE BROOKSTONE FILE, PROVIDING READY-MADE “MARKETING ANSWERS, UTILIZING A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
AVERAGE INCOME: $100,000.00

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
26% Direct Mail
14% Internet/Online/Website Registration
60% Retail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee