Carol Wright Gifts Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 831,854 *$70.00
3 month Donors 279,636 *$70.00
   6 month Donors 492,063 *$70.00
   12 month Donors 831,854 *$70.00
Apogee enhancement:
12 month Donations to Specific Causes:
   Animal Welfare 10,689 +15.00
   Children’s Charities 46,591 +15.00
   Catholic Charities 110,476 +15.00
   Ethnic 11,224 +15.00
   Health/Disease Specific 85,660 +15.00
   Nature/Wildlife/Environmental 46,349 +15.00
   Domestics & International Relief 26,093 +15.00
   Christian (Non Catholic) Religion 12,136 +15.00
   Social Services 68,960 +15.00
   Veterans Assistance 82,586 +15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ $26.00 M extra
25.00+ $11.00 M extra
50.00+ $16.00 M extra
75.00+ $21.00 M extra
Cashor Credit Card $11.00 M extra
Gender/Sex $8.00 M extra
Last Purchase, Average Purchase $8.00 M extra
Multi-buyers Or Single $11.00 M extra
Purchase
Running Charge $10.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Apogee Enhancement $15.00 M extra
Key Coding $4.00 M extra
Category/Affinity
Philanthropic RFM Variables
———- SUMMARY DESCRIPTION ———-
Carol Wright gifts donors who are members of Apogee.
21% male, 70% female; average age 50.
Average unit of sale $55.

———- DATACARD DESCRIPTION ———-
THE CAROL WRIGHT GIFTS FILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE CAROL WRIGHT GIFTS DONORS WHO ARE READY FOR YOUR APEAL VIA CATEGORY/AFFINITY SELECTS,PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLIONPHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
CAROL WRIGHT REACHES A MATURE, MAIL-RESPONSIVE AUDIENCE THAT HAS PURCHASED FROM THE WIDE SELECTION OF HOME, APPAREL AND HEALTH PRODUCTS FOUND INCAROL WRIGHT’S EXCLUSIVE CATALOG. THESE INDIVIDUALS ENJOY THE CONVENIENCE OF DIRECT MAIL AND HAVE COME TO RELY ON A VARIED MIX OF QUALITY ITEMS FOR THEIR HOME AND FOR THEIR HEALTH.
AVERAGE INCOME: $50,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP to Donnelley Sit Only $50.00 fee