Carol Wright Gifts Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe831,854*$70.00
3 month Donors279,636*$70.00
   6 month Donors492,063*$70.00
   12 month Donors831,854*$70.00
Apogee enhancement:
12 month Donations to Specific Causes:
   Animal Welfare10,689+15.00
   Children’s Charities46,591+15.00
   Catholic Charities110,476+15.00
   Ethnic11,224+15.00
   Health/Disease Specific85,660+15.00
   Nature/Wildlife/Environmental46,349+15.00
   Domestics & International Relief26,093+15.00
   Christian (Non Catholic) Religion12,136+15.00
   Social Services68,960+15.00
   Veterans Assistance82,586+15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+$26.00Mextra
25.00+$11.00Mextra
50.00+$16.00Mextra
75.00+$21.00Mextra
Cashor Credit Card$11.00Mextra
Gender/Sex$8.00Mextra
Last Purchase, Average Purchase$8.00Mextra
Multi-buyers Or Single$11.00Mextra
Purchase
Running Charge$10.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Apogee Enhancement$15.00Mextra
Key Coding$4.00Mextra
Category/Affinity
Philanthropic RFM Variables
———- SUMMARY DESCRIPTION ———-
Carol Wright gifts donors who are members of Apogee.
21% male, 70% female; average age 50.
Average unit of sale $55.

———- DATACARD DESCRIPTION ———-
THE CAROL WRIGHT GIFTS FILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE CAROL WRIGHT GIFTS DONORS WHO ARE READY FOR YOUR APEAL VIA CATEGORY/AFFINITY SELECTS,PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLIONPHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
CAROL WRIGHT REACHES A MATURE, MAIL-RESPONSIVE AUDIENCE THAT HAS PURCHASED FROM THE WIDE SELECTION OF HOME, APPAREL AND HEALTH PRODUCTS FOUND INCAROL WRIGHT’S EXCLUSIVE CATALOG. THESE INDIVIDUALS ENJOY THE CONVENIENCE OF DIRECT MAIL AND HAVE COME TO RELY ON A VARIED MIX OF QUALITY ITEMS FOR THEIR HOME AND FOR THEIR HEALTH.
AVERAGE INCOME: $50,000.00

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP to Donnelley Sit Only$50.00fee