Carol Wright Gifts Catalog Buyers TargetReady Model

———- SRDS UPDATED/CONFIRMED ———-
Aug 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 2,261,638 *$90.00
1 month buyers 174,631 $110.00
   3 month buyers 511,856 $105.00
   6 month buyers 918,999 $100.00
   12 month buyers 1,492,478 $95.00
TargetReady Model 3 month:
   Rock climbing scuba diving surfing mtn bike etc. 27,850 +17.00
   Own or use utility/sport ATV for recreation or work 133,074 +17.00
   Annutity value over 10K 181,529 +17.00
   Cellular/digital phone personal use over 100.00/Month 21,152 +17.00
   Spend over 200.00 per year for games or hardware 13,364 +17.00
   Visited theme parks at least 5 days per year 19,962 +17.00
   Purchase diaperformula or baby food regularly 25,336 +17.00
   Purchase non-basic cat products 83,109 +17.00
   Consider self as very conservative 95,174 +17.00
   Cook for fun at least once a week 43,983 +17.00
   Cook from scratch over 20 times past 6 months 130,477 +17.00
   Belong to a country club 90,264 +17.00
   Credit card rewards such as cashgiftairlineshotelgasdept/retail 52,619 +17.00
   Cruise at least once in past 3 years 91,825 +17.00
   Enrolled in a diet control organization or club 59,179 +17.00
   Purchase non-basic dog products 77,484 +17.00
   PBS/NPR donors with annual overall contribution over 100.00 127,499 +17.00
   Foreign travel for vacation by plane at least 2 times past 3 years 31,832 +17.00
   Business trip by plane at least 5 times per year 20,854 +17.00
   Fly at least 5 times per year 35,874 +17.00
   Freshwater fishing at least once a month 97,376 +17.00
   Garden and property maintenance over 800.00 per year 69,332 +17.00
   Purchased green products/participated environmental causes 64,196 +17.00
   Purchased at least 25 books per year 87,232 +17.00
   Use coupons often 122,277 +17.00
   Visited family restaurants at least 8 times per month 122,685 +17.00
   Frozen complete dinners at least 9 times past 6 months 91,993 +17.00
   Investment transaction at least 10 times per year 50,964 +17.00
   Pay-per-view movies at least 4 times per year 20,309 +17.00
   Pay-per-view sports at least 2 times per year 32,197 +17.00
   Use vitamin & dietary supplement over 20 times per week 174,669 +17.00
   Purchased multiple types of high-end electronic products 19,667 +17.00
   High-end sporting equipment purchase over 250.00 32,443 +17.00
   Invested in high risk/high return vehicles 59,239 +17.00
   Total security value over 150K 95,280 +17.00
   Total stock vale over 100k 57,654 +17.00
   Bachelor or higher degree 45,007 +17.00
   Home Improvement over 1,000.00 per year 29,277 +17.00
   Hunting with rifleshotgunbow & arroq 69,869 +17.00
   Consider self as an impulse buyer 105,401 +17.00
   International long distance calls at least 4 times per month 65,984 +17.00
   Consider self as somewhat conservative 76,372 +17.00
   Consider self as somewhat liberal 35,615 +17.00
   Consider self as very liberal 47,519 +17.00
   Purchased life insurance via agent 64,533 +17.00
   Attended live theater at least 2 times per year 71,361 +17.00
   Low-end sporting equipment purchase over 50.00 33,363 +17.00
   Invested in low risk/low return vehicles 149,203 +17.00
   Own or lease luxury car 94,634 +17.00
   Stayed in luxury hotels for personal/vacation past 12 months 54,447 +17.00
   Attended classical music concert at least 2 times per year 80,940 +17.00
   Attended country music concert at elast 2 times per year 104,156 +17.00
   Attended rock music concert at least 2 times per year 23,114 +17.00
   Used services such as H&R BlockJackson Hewittor similar 62,501 +17.00
   Writtenspokenparticipated groups to lead opinions 61,624 +17.00
   Buy food labeled as natural/organic 67,134 +17.00
   Hikingcanoejet skisnorkelingwater skitc. 20,431 +17.00
   Physical fitness/regual exercise at least 2 times per week at clubs 32,898 +17.00
   Power boating as activity 51,322 +17.00
   Tax preparationdone by CPA or other professionals 62,606 +17.00
   Religious donors with annual overall contribution over 250.00 86,740 +17.00
   Car rental for business and personal use at leat 3 times per year 40,386 +17.00
   Insured for travelidentity theftdisabilityaccidentallifeand/or joinedx auto club 63,154 +17.00
   Saltwater fishing at least once a year 76,500 +17.00
   Shop to relax and spend rather than saving 77,926 +17.00
   Attended college basketball games past year 28,413 +17.00
   Attended college football games past year 16,949 +17.00
   Attended golf tournaments past year 39,423 +17.00
   Attended NASCAR races past year 42,567 +17.00
   Attended professional baseball games past year 30,277 +17.00
   Attended professional basketball games past year 28,162 +17.00
   Attended professional football games past year 22,817 +17.00
   Attended professional wresting events past year 49,103 +17.00
   Attended soccer matches past year 16,892 +17.00
   Attended tennis matches past year 35,086 +17.00
   Own timeshare residence 42,520 +17.00
   Drink wine 5+ glass per week 115,775 +17.00

(*) Fundraising rate, 70.00/M; publisher rate, 75.00/M; financial/insurance rate, 75.00/M; food rate, 80.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Target Ready (3 Mos.) $17.00 M extra
100.00+ $26.00 M extra
25.00+ $11.00 M extra
50.00+ $16.00 M extra
75.00+ $21.00 M extra
Age, Income $12.00 M extra
Cash Or Credit Card $11.00 M extra
Dwelling Type, Home Owner $8.00 M extra
Gender $8.00 M extra
Last Purchase, Average Purchase $8.00 M extra
Multi-buyers Or Single Purchase $11.00 M extra
Presence Of Children $12.00 M extra
Running Charge $10.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Size: Sm/Md/Lg/X-Lg $16.00 M extra
Zip $8.00 M extra
Key Coding $4.00 M extra
———- SUMMARY DESCRIPTION ———-
Infogroup’s Target Ready Models have been applied to the Carol Wright’s Gift catalog file.
21% male, 70% female; average age 45.
Average unit of sale $43.

———- DATACARD DESCRIPTION ———-
CAROL WRIGHT REACHES A MATURE, MAIL-RESPONSIVE AUDIENCE THAT HAS PURCHASED FROM THE WIDE SELECTION OF HOME, APPAREL AND HEALTH PRODUCTS FOUND IN CAROL WRIGHT’S EXCLUSIVE CATALOG. THESE INDIVIDUALS ENJOY THE CONVENIENCE OF DIRECT MAIL AND HAVE COME TO RELY O NA VARIED MIX OF QUALITY ITEMS FOR THEIR HOME AND FOR THEIR HEALTH.
AVERAGE INCOME: $20,000.00-$75,000.00

SRDS Classification
USA Consumer 554 Gifts-Gift Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee