Carol Wright Gifts Catalog Buyers TargetReady Model

———- SRDS UPDATED/CONFIRMED ———-
Aug 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe2,261,638*$90.00
1 month buyers174,631$110.00
   3 month buyers511,856$105.00
   6 month buyers918,999$100.00
   12 month buyers1,492,478$95.00
TargetReady Model 3 month:
   Rock climbing scuba diving surfing mtn bike etc.27,850+17.00
   Own or use utility/sport ATV for recreation or work133,074+17.00
   Annutity value over 10K181,529+17.00
   Cellular/digital phone personal use over 100.00/Month21,152+17.00
   Spend over 200.00 per year for games or hardware13,364+17.00
   Visited theme parks at least 5 days per year19,962+17.00
   Purchase diaperformula or baby food regularly25,336+17.00
   Purchase non-basic cat products83,109+17.00
   Consider self as very conservative95,174+17.00
   Cook for fun at least once a week43,983+17.00
   Cook from scratch over 20 times past 6 months130,477+17.00
   Belong to a country club90,264+17.00
   Credit card rewards such as cashgiftairlineshotelgasdept/retail52,619+17.00
   Cruise at least once in past 3 years91,825+17.00
   Enrolled in a diet control organization or club59,179+17.00
   Purchase non-basic dog products77,484+17.00
   PBS/NPR donors with annual overall contribution over 100.00127,499+17.00
   Foreign travel for vacation by plane at least 2 times past 3 years31,832+17.00
   Business trip by plane at least 5 times per year20,854+17.00
   Fly at least 5 times per year35,874+17.00
   Freshwater fishing at least once a month97,376+17.00
   Garden and property maintenance over 800.00 per year69,332+17.00
   Purchased green products/participated environmental causes64,196+17.00
   Purchased at least 25 books per year87,232+17.00
   Use coupons often122,277+17.00
   Visited family restaurants at least 8 times per month122,685+17.00
   Frozen complete dinners at least 9 times past 6 months91,993+17.00
   Investment transaction at least 10 times per year50,964+17.00
   Pay-per-view movies at least 4 times per year20,309+17.00
   Pay-per-view sports at least 2 times per year32,197+17.00
   Use vitamin & dietary supplement over 20 times per week174,669+17.00
   Purchased multiple types of high-end electronic products19,667+17.00
   High-end sporting equipment purchase over 250.0032,443+17.00
   Invested in high risk/high return vehicles59,239+17.00
   Total security value over 150K95,280+17.00
   Total stock vale over 100k57,654+17.00
   Bachelor or higher degree45,007+17.00
   Home Improvement over 1,000.00 per year29,277+17.00
   Hunting with rifleshotgunbow & arroq69,869+17.00
   Consider self as an impulse buyer105,401+17.00
   International long distance calls at least 4 times per month65,984+17.00
   Consider self as somewhat conservative76,372+17.00
   Consider self as somewhat liberal35,615+17.00
   Consider self as very liberal47,519+17.00
   Purchased life insurance via agent64,533+17.00
   Attended live theater at least 2 times per year71,361+17.00
   Low-end sporting equipment purchase over 50.0033,363+17.00
   Invested in low risk/low return vehicles149,203+17.00
   Own or lease luxury car94,634+17.00
   Stayed in luxury hotels for personal/vacation past 12 months54,447+17.00
   Attended classical music concert at least 2 times per year80,940+17.00
   Attended country music concert at elast 2 times per year104,156+17.00
   Attended rock music concert at least 2 times per year23,114+17.00
   Used services such as H&R BlockJackson Hewittor similar62,501+17.00
   Writtenspokenparticipated groups to lead opinions61,624+17.00
   Buy food labeled as natural/organic67,134+17.00
   Hikingcanoejet skisnorkelingwater skitc.20,431+17.00
   Physical fitness/regual exercise at least 2 times per week at clubs32,898+17.00
   Power boating as activity51,322+17.00
   Tax preparationdone by CPA or other professionals62,606+17.00
   Religious donors with annual overall contribution over 250.0086,740+17.00
   Car rental for business and personal use at leat 3 times per year40,386+17.00
   Insured for travelidentity theftdisabilityaccidentallifeand/or joinedx auto club63,154+17.00
   Saltwater fishing at least once a year76,500+17.00
   Shop to relax and spend rather than saving77,926+17.00
   Attended college basketball games past year28,413+17.00
   Attended college football games past year16,949+17.00
   Attended golf tournaments past year39,423+17.00
   Attended NASCAR races past year42,567+17.00
   Attended professional baseball games past year30,277+17.00
   Attended professional basketball games past year28,162+17.00
   Attended professional football games past year22,817+17.00
   Attended professional wresting events past year49,103+17.00
   Attended soccer matches past year16,892+17.00
   Attended tennis matches past year35,086+17.00
   Own timeshare residence42,520+17.00
   Drink wine 5+ glass per week115,775+17.00

(*) Fundraising rate, 70.00/M; publisher rate, 75.00/M; financial/insurance rate, 75.00/M; food rate, 80.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Target Ready (3 Mos.)$17.00Mextra
100.00+$26.00Mextra
25.00+$11.00Mextra
50.00+$16.00Mextra
75.00+$21.00Mextra
Age, Income$12.00Mextra
Cash Or Credit Card$11.00Mextra
Dwelling Type, Home Owner$8.00Mextra
Gender$8.00Mextra
Last Purchase, Average Purchase$8.00Mextra
Multi-buyers Or Single Purchase$11.00Mextra
Presence Of Children$12.00Mextra
Running Charge$10.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Size: Sm/Md/Lg/X-Lg$16.00Mextra
Zip$8.00Mextra
Key Coding$4.00Mextra
———- SUMMARY DESCRIPTION ———-
Infogroup’s Target Ready Models have been applied to the Carol Wright’s Gift catalog file.
21% male, 70% female; average age 45.
Average unit of sale $43.

———- DATACARD DESCRIPTION ———-
CAROL WRIGHT REACHES A MATURE, MAIL-RESPONSIVE AUDIENCE THAT HAS PURCHASED FROM THE WIDE SELECTION OF HOME, APPAREL AND HEALTH PRODUCTS FOUND IN CAROL WRIGHT’S EXCLUSIVE CATALOG. THESE INDIVIDUALS ENJOY THE CONVENIENCE OF DIRECT MAIL AND HAVE COME TO RELY O NA VARIED MIX OF QUALITY ITEMS FOR THEIR HOME AND FOR THEIR HEALTH.
AVERAGE INCOME: $20,000.00-$75,000.00

SRDS Classification
USAConsumer554Gifts-Gift Buyers

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee