Carol Wright Gifts Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
Aug 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016

SelectionsCountsPrice per/M
Total universe2,261,638*$90.00
1 month buyers174,631$110.00
   3 month buyers511,856$105.00
   6 month buyers918,999$100.00
   12 month buyers1,492,478$95.00
   24 month buyers2,264,638$90.00
3 month Change of Address13,761$80.00
1 month counts:
   50.00+134,398+16.00
   75.00+110,550+21.00
   100.00+92,326+26.00
   Total184,663$110.00
3 month counts:
   50.00+324,338+16.00
   75.00+264,044+21.00
   100.00+219,117+26.00
   Total458,523$105.00
6 month counts:
   50.00+554,815+16.00
   75.00+44,423+21.00
   100.00+363,760+26.00
   Total806,975$100.00
12 month counts:
   50.00+912,679+16.00
   75.00+717,122+21.00
   100.00+576,391+26.00
   Total1,359,146$95.00
12 month product counts:
   Ailment635,173+15.00
   Apparel472,629+15.00
   Pet products173,331+15.00
   Exercise108,522+15.00
   Home decor292,562+15.00
   Collectibles232,682+15.00
   General merchandise506,571+15.00
   Health/beauty324,847+15.00
   Housewares773,604+15.00
   Ingestibles457,721+15.00
   Personal care619,732+15.00
   Mobility/adapbility224,954+15.00
   Shoes307,513+15.00
   Eyewear239,090+15.00

(*) Fundraiser rate, 70.00/M; publisher rate, 75.00/M; financial/insurance rate, 75.00/M; food rate, 80.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$26.00Mextra
25.00+ Buyers$11.00Mextra
50.00+ Buyers$16.00Mextra
75.00+ Buyers$21.00Mextra
Age/Income$12.00Mextra
Credit Card Or Cash$11.00Mextra
Dwelling Type/Homeowner$8.00Mextra
Gender$8.00Mextra
Last Purchase/Average Purchase$8.00Mextra
Multi Buyers Or Single Purchase$11.00Mextra
Presence Of Children$12.00Mextra
Product Select$15.00Mextra
Running Charges$10.00Mextra
Size: Sm/Med/Lg/X-lg$16.00Mextra
Key Coding$4.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
———- SUMMARY DESCRIPTION ———-
Mail order catalog buyers of various products including housewares, general merchandise, apparel, luggage, health and beauty, gardening, novelties, holiday, organizationa products,etc.
21% male, 70% female; average age 50.
Average unit of sale $55.

———- DATACARD DESCRIPTION ———-
CAROL WRIGHT REACHES A MATURE, MAIL-RESPONSIVE AUDIENCE THAT HAS PURCHASED FROM THE WIDE SELECTION OF HOME, APPAREL AND HEALTH PRODUCTS FOUND IN CAROL WRIGHT’S EXCLUSIVE CATALOG. THESE INDIVIDUALS ENJOY THE CONVENIENCE OF DIRECT MAIL AND HAVE COME TO RELY ON A VARIED MIX OF QUALITY ITEMS FOR THEIR HOME AND FOR THEIR HEALTH. PRODUCT SELECTS AVAILABLE INCLUDE APPAREL, SHOES,AUTOMOTIVE, ELECTRICAL APPLIANCES, BED & BATH, GARDENING, HEALTH, BEAUTY, KITCHEN, PETS, JEWELRY AND MORE!
AVERAGE INCOME: $50,000

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee