Carol Wright Gifts Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
Aug 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016

Selections Counts Price per/M
Total universe 2,261,638 *$90.00
1 month buyers 174,631 $110.00
   3 month buyers 511,856 $105.00
   6 month buyers 918,999 $100.00
   12 month buyers 1,492,478 $95.00
   24 month buyers 2,264,638 $90.00
3 month Change of Address 13,761 $80.00
1 month counts:
   50.00+ 134,398 +16.00
   75.00+ 110,550 +21.00
   100.00+ 92,326 +26.00
   Total 184,663 $110.00
3 month counts:
   50.00+ 324,338 +16.00
   75.00+ 264,044 +21.00
   100.00+ 219,117 +26.00
   Total 458,523 $105.00
6 month counts:
   50.00+ 554,815 +16.00
   75.00+ 44,423 +21.00
   100.00+ 363,760 +26.00
   Total 806,975 $100.00
12 month counts:
   50.00+ 912,679 +16.00
   75.00+ 717,122 +21.00
   100.00+ 576,391 +26.00
   Total 1,359,146 $95.00
12 month product counts:
   Ailment 635,173 +15.00
   Apparel 472,629 +15.00
   Pet products 173,331 +15.00
   Exercise 108,522 +15.00
   Home decor 292,562 +15.00
   Collectibles 232,682 +15.00
   General merchandise 506,571 +15.00
   Health/beauty 324,847 +15.00
   Housewares 773,604 +15.00
   Ingestibles 457,721 +15.00
   Personal care 619,732 +15.00
   Mobility/adapbility 224,954 +15.00
   Shoes 307,513 +15.00
   Eyewear 239,090 +15.00

(*) Fundraiser rate, 70.00/M; publisher rate, 75.00/M; financial/insurance rate, 75.00/M; food rate, 80.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $26.00 M extra
25.00+ Buyers $11.00 M extra
50.00+ Buyers $16.00 M extra
75.00+ Buyers $21.00 M extra
Age/Income $12.00 M extra
Credit Card Or Cash $11.00 M extra
Dwelling Type/Homeowner $8.00 M extra
Gender $8.00 M extra
Last Purchase/Average Purchase $8.00 M extra
Multi Buyers Or Single Purchase $11.00 M extra
Presence Of Children $12.00 M extra
Product Select $15.00 M extra
Running Charges $10.00 M extra
Size: Sm/Med/Lg/X-lg $16.00 M extra
Key Coding $4.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
———- SUMMARY DESCRIPTION ———-
Mail order catalog buyers of various products including housewares, general merchandise, apparel, luggage, health and beauty, gardening, novelties, holiday, organizationa products,etc.
21% male, 70% female; average age 50.
Average unit of sale $55.

———- DATACARD DESCRIPTION ———-
CAROL WRIGHT REACHES A MATURE, MAIL-RESPONSIVE AUDIENCE THAT HAS PURCHASED FROM THE WIDE SELECTION OF HOME, APPAREL AND HEALTH PRODUCTS FOUND IN CAROL WRIGHT’S EXCLUSIVE CATALOG. THESE INDIVIDUALS ENJOY THE CONVENIENCE OF DIRECT MAIL AND HAVE COME TO RELY ON A VARIED MIX OF QUALITY ITEMS FOR THEIR HOME AND FOR THEIR HEALTH. PRODUCT SELECTS AVAILABLE INCLUDE APPAREL, SHOES,AUTOMOTIVE, ELECTRICAL APPLIANCES, BED & BATH, GARDENING, HEALTH, BEAUTY, KITCHEN, PETS, JEWELRY AND MORE!
AVERAGE INCOME: $50,000

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee