Carol Wright Gifts – Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Aug 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 2,214,323 *$90.00
Universe for modeled selections 2,214,323 +30.00

(*) Food rate, 80.00/M; fundraising, 70.00/M; publishing/insurance, 75.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Modeled Names $30.00 M extra
Modeled Names Fee Applies On 10,000 Min. Names $300.00 fee
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Carol Wright names to connect with their ideal customer type for the highest rate of response.
21% male, 70% female; average age 50.
Average unit of sale $55.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE CAROL WRIGHT NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
AVAILABLE WILAND MODELS INCLUDE:
BEST DONOR, BEST CUSTOMER, COMPREHENSIVE RESPONSE, COMPREHENSIVE CORRELATION, ACQUISITION RESPONSE, CORE REVENUE RESPONSE, LONG TERM VALUE, SOURCE COMPOSITE, LIST AFFINITY, EXPANDED UNIVERSE, INCREMENTAL DEPTH, DYNAMIC INTERACTION.
CAROL WRIGHT REACHES A MATURE, MAIL-RESPONSIVE AUDIENCE THAT HAS PURCHASED FROM THE WIDE SELECTION OF HOME, APPAREL AND HEALTH PRODUCTS FOUND IN CAROL WRIGHT’S EXCLUSIVE CATALOG.
THESE INDIVIDUALS ENJOY THE CONVENIENCE OF DIRECT MAIL AND HAVE COME TO RELY ON A VARIED MIX OF QUALITY ITEMS FOR THEIR HOME AND FOR THEIR HEALTH.
AVERAGE INCOME: $50,000

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $50.00 fee
E-mail $50.00 fee