Carol Wright Gifts – Wiland Direct Modeled File
Aug 5, 2016
(*) Food rate, 80.00/M; fundraising, 70.00/M; publishing/insurance, 75.00/M.
| 21% male, 70% female; average age 50. Average unit of sale $55. NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE. AVAILABLE WILAND MODELS INCLUDE: BEST DONOR, BEST CUSTOMER, COMPREHENSIVE RESPONSE, COMPREHENSIVE CORRELATION, ACQUISITION RESPONSE, CORE REVENUE RESPONSE, LONG TERM VALUE, SOURCE COMPOSITE, LIST AFFINITY, EXPANDED UNIVERSE, INCREMENTAL DEPTH, DYNAMIC INTERACTION. CAROL WRIGHT REACHES A MATURE, MAIL-RESPONSIVE AUDIENCE THAT HAS PURCHASED FROM THE WIDE SELECTION OF HOME, APPAREL AND HEALTH PRODUCTS FOUND IN CAROL WRIGHT’S EXCLUSIVE CATALOG. THESE INDIVIDUALS ENJOY THE CONVENIENCE OF DIRECT MAIL AND HAVE COME TO RELY ON A VARIED MIX OF QUALITY ITEMS FOR THEIR HOME AND FOR THEIR HEALTH. AVERAGE INCOME: $50,000
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