Carus Publishing Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jun 19, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Active U.S. subscribers/buyers421,591*$100.00
May ’13 subscribers/buyers9,730+15.00
Mar ’13-May ’13 subscribers/buyers33,056+12.00
Dec ’12-May ’13 subscribers/buyers97,153+10.00
Last 3 month expires22,617$65.00

(*) Non-children’s catalog, 80.00/M; fundraiser rate, 75.00/M; competitive rate, 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M run charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Monthly Hotline$16.00Mextra
3 Mos. Hotline$12.00Mextra
6 Mos. Hotline$10.00Mextra
Source$11.00Mextra
Buyer Activity$15.00Mextra
Paid$8.00Mextra
Multi-buyers$11.00Mextra
Child Gender$10.00Mextra
School Grade Level$15.00Mextra
Content Area$15.00Mextra
Gender$8.00Mextra
State$8.00Mextra
SCF$8.00Mextra
Zip$8.00Mextra
Key Coding$3.00Mextra
Child Age: 0-2 Years$15.00Mextra
3-5 Years$15.00Mextra
6-10 Years$15.00Mextra
11-15 Years$15.00Mextra
16-17 Years$15.00Mextra
Income: Under 29,999$15.00Mextra
30,000-39,999$15.00Mextra
40,000-49,999$15.00Mextra
50,000-59,999$15.00Mextra
60,000-74,999$15.00Mextra
75,000-99,999$15.00Mextra
100,000-124,999$15.00Mextra
125,000-149,999$15.00Mextra
150,000 And Over$15.00Mextra
———- SUMMARY DESCRIPTION ———-
Active subscribers and buyers of various children publications from Carus Publishing Company.
31% male, 51% female.
Average unit of sale $33.95.

———- DATACARD DESCRIPTION ———-
CARUS PUBLISHING COMPANY HAS BEEN ENLIGHTENING AND ENTERTAINING CHILDREN FOR OVER 40 YEARS. BEGINNING WITH CRICKET MAGAZINE IN 1973, THE COMPANY NOW PUBLISHES 15 DIFFERENT MAGAZINES FOR CHILDREN, AS WELL AS OFFERING CATALOGS AND BOOKS. THEIR PUBLICATIONS ARE GEARED TO REACH CHILDREN FROM TODDLER TO TEENS AND FOCUSES ON THE FINEST IN LITERATURE, SCIENCE, ART, HISTORY AND WORLD CULTURES. CARUS PUBLISHING IS THE PROUD RECIPIENT OF EVERY MAJOR MAGAZINE AWARD IN NORTH AMERICA, INCLUDING SEVERAL PARENTS’ CHOICE GOLD METAL AWARDS.
THE CARUS PUBLISHING MASTERFILE IS A COMBINED SOURCE OF ALL OF THE SUBSCRIBERS, GIFT GIVERS AND PRODUCT BUYERS OF THE MANY CARUS CHILDREN’S PUBLICATIONS AND CATALOGS SUCH AS CRICKET, BABYBUG, ASK, CIRCADA, COBBLESTONE, DIG, MUSE, SPIDER AND THEIR LATEST PUBLICATION IGUANA.
THESE HOUSEHOLDS ARE DEEPLY INVOLVED IN THEIR CHILDREN AND/OR GRANDCHILDREN’S DEVELOPMENT AND EDUCATION. THEY ARE AFFLUENT AND COLLEGE EDUCATED.

SRDS Classification
USAConsumer520Children

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
Diskette$50.00fee
FTP$50.00fee