Carus Publishing Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jun 19, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Active U.S. subscribers/buyers 421,591 *$100.00
May ’13 subscribers/buyers 9,730 +15.00
Mar ’13-May ’13 subscribers/buyers 33,056 +12.00
Dec ’12-May ’13 subscribers/buyers 97,153 +10.00
Last 3 month expires 22,617 $65.00

(*) Non-children’s catalog, 80.00/M; fundraiser rate, 75.00/M; competitive rate, 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M run charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Monthly Hotline $16.00 M extra
3 Mos. Hotline $12.00 M extra
6 Mos. Hotline $10.00 M extra
Source $11.00 M extra
Buyer Activity $15.00 M extra
Paid $8.00 M extra
Multi-buyers $11.00 M extra
Child Gender $10.00 M extra
School Grade Level $15.00 M extra
Content Area $15.00 M extra
Gender $8.00 M extra
State $8.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
Key Coding $3.00 M extra
Child Age: 0-2 Years $15.00 M extra
3-5 Years $15.00 M extra
6-10 Years $15.00 M extra
11-15 Years $15.00 M extra
16-17 Years $15.00 M extra
Income: Under 29,999 $15.00 M extra
30,000-39,999 $15.00 M extra
40,000-49,999 $15.00 M extra
50,000-59,999 $15.00 M extra
60,000-74,999 $15.00 M extra
75,000-99,999 $15.00 M extra
100,000-124,999 $15.00 M extra
125,000-149,999 $15.00 M extra
150,000 And Over $15.00 M extra
———- SUMMARY DESCRIPTION ———-
Active subscribers and buyers of various children publications from Carus Publishing Company.
31% male, 51% female.
Average unit of sale $33.95.

———- DATACARD DESCRIPTION ———-
CARUS PUBLISHING COMPANY HAS BEEN ENLIGHTENING AND ENTERTAINING CHILDREN FOR OVER 40 YEARS. BEGINNING WITH CRICKET MAGAZINE IN 1973, THE COMPANY NOW PUBLISHES 15 DIFFERENT MAGAZINES FOR CHILDREN, AS WELL AS OFFERING CATALOGS AND BOOKS. THEIR PUBLICATIONS ARE GEARED TO REACH CHILDREN FROM TODDLER TO TEENS AND FOCUSES ON THE FINEST IN LITERATURE, SCIENCE, ART, HISTORY AND WORLD CULTURES. CARUS PUBLISHING IS THE PROUD RECIPIENT OF EVERY MAJOR MAGAZINE AWARD IN NORTH AMERICA, INCLUDING SEVERAL PARENTS’ CHOICE GOLD METAL AWARDS.
THE CARUS PUBLISHING MASTERFILE IS A COMBINED SOURCE OF ALL OF THE SUBSCRIBERS, GIFT GIVERS AND PRODUCT BUYERS OF THE MANY CARUS CHILDREN’S PUBLICATIONS AND CATALOGS SUCH AS CRICKET, BABYBUG, ASK, CIRCADA, COBBLESTONE, DIG, MUSE, SPIDER AND THEIR LATEST PUBLICATION IGUANA.
THESE HOUSEHOLDS ARE DEEPLY INVOLVED IN THEIR CHILDREN AND/OR GRANDCHILDREN’S DEVELOPMENT AND EDUCATION. THEY ARE AFFLUENT AND COLLEGE EDUCATED.

SRDS Classification
USA Consumer 520 Children

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
Diskette $50.00 fee
FTP $50.00 fee