Casual Living

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

SelectionsCountsPrice per/M
Universe278,208*$115.00
1 month buyers40,273+27.00
3 month buyers83,842+22.00
6 month buyers129,200+17.00
12 month buyers278,208+12.00
12 month apparel buyers274,855+17.00

(*) Fundraising/publishing rate 70.00/M; food mailer rate, 80.00/M.
Net name arrangement (50,000 minimum): 85%.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$42.00Mextra
150.00+ Buyers$52.00Mextra
20.00+ Buyers$17.00Mextra
50.00+ Buyers$27.00Mextra
75.00+ Buyers$32.00Mextra
12 Month Buyers$12.00Mextra
3 Month Buyers$22.00Mextra
6 Month Buyers$17.00Mextra
1 Month Hotline$27.00Mextra
Credit Card Buyers$15.00Mextra
Multi Buyers$9.00Mextra
Omit Single Web Buyers$17.00Mextra
Product$17.00Mextra
SCF$7.00Mextra
State$7.00Mextra
Zip$7.00Mextra
Key Coding$3.00Mextra
Run Charge$8.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of apparel, gifts, children’s items, pet products, seasonal decor, etc.
Average age 50.
Average unit of sale $130.

———- DATACARD DESCRIPTION ———-
THE CASUAL LIVING WOMAN IS SELF-ASSURED, UPSCALE, SOCIALLY RESPONSIBLE AND ON THE GO. SHE MOVES EASILY FROM ENTERTAINING AT HOME TO LEISURE-TRAVEL, MATCHING THE FASHIONABLE BOLD COLORS AND FLATTERING STYLES OF CASUAL LIVING’S APPAREL TO HER VIBRANT LIFESTYLE. A CONFIDENT LOOK IN UNIQUE SPORTSWEAR, DRESSES, ACTIVEWEAR, SWIMWEAR, ACCESSORIES AND SHOES THAT FIT HER SENSE OF SELF EXPRESSION. THE CASUAL LIVING WOMAN REPRESENTS A VALUABLE DEMOGRAPHIC PROFILE SPENDING AN AVERAGE OF 130.00 WITH AN AVERAGE AGE OF 50 AND HOUSEHOLD INCOME OF 75,000+. SHE HAS THE MEANS AND INTERESTS TO RESPOND TO YOUR OFFER OF APPAREL, ACCESSORIES, FUNDRAISING/MEMBERSHIPS, PUBLISHING AND CREDIT CARDS.
AVERAGE INCOME: 75,000

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$65.00fee
Pressure Sensitive Labels$8.00Mextra
Mag Tape$30.00fee