Casual Living

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

Selections Counts Price per/M
Universe 278,208 *$115.00
1 month buyers 40,273 +27.00
3 month buyers 83,842 +22.00
6 month buyers 129,200 +17.00
12 month buyers 278,208 +12.00
12 month apparel buyers 274,855 +17.00

(*) Fundraising/publishing rate 70.00/M; food mailer rate, 80.00/M.
Net name arrangement (50,000 minimum): 85%.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $42.00 M extra
150.00+ Buyers $52.00 M extra
20.00+ Buyers $17.00 M extra
50.00+ Buyers $27.00 M extra
75.00+ Buyers $32.00 M extra
12 Month Buyers $12.00 M extra
3 Month Buyers $22.00 M extra
6 Month Buyers $17.00 M extra
1 Month Hotline $27.00 M extra
Credit Card Buyers $15.00 M extra
Multi Buyers $9.00 M extra
Omit Single Web Buyers $17.00 M extra
Product $17.00 M extra
SCF $7.00 M extra
State $7.00 M extra
Zip $7.00 M extra
Key Coding $3.00 M extra
Run Charge $8.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of apparel, gifts, children’s items, pet products, seasonal decor, etc.
Average age 50.
Average unit of sale $130.

———- DATACARD DESCRIPTION ———-
THE CASUAL LIVING WOMAN IS SELF-ASSURED, UPSCALE, SOCIALLY RESPONSIBLE AND ON THE GO. SHE MOVES EASILY FROM ENTERTAINING AT HOME TO LEISURE-TRAVEL, MATCHING THE FASHIONABLE BOLD COLORS AND FLATTERING STYLES OF CASUAL LIVING’S APPAREL TO HER VIBRANT LIFESTYLE. A CONFIDENT LOOK IN UNIQUE SPORTSWEAR, DRESSES, ACTIVEWEAR, SWIMWEAR, ACCESSORIES AND SHOES THAT FIT HER SENSE OF SELF EXPRESSION. THE CASUAL LIVING WOMAN REPRESENTS A VALUABLE DEMOGRAPHIC PROFILE SPENDING AN AVERAGE OF 130.00 WITH AN AVERAGE AGE OF 50 AND HOUSEHOLD INCOME OF 75,000+. SHE HAS THE MEANS AND INTERESTS TO RESPOND TO YOUR OFFER OF APPAREL, ACCESSORIES, FUNDRAISING/MEMBERSHIPS, PUBLISHING AND CREDIT CARDS.
AVERAGE INCOME: 75,000

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $65.00 fee
Pressure Sensitive Labels $8.00 M extra
Mag Tape $30.00 fee