CB2 – Wiland Cross Member Modeling

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 15,000.

SelectionsCountsPrice per/M
Total universe347,389*$115.00

(*) Wiland cross member modeling, 30.00/M; fundraising rate, 70.00/M; publishing rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- SUMMARY DESCRIPTION ———-
Wiland direct members can apply their models to the CB2’s buyers file allowing them to reach their ideal target audience.
70% female; ages 25-44.
Average unit of sale $120.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE CB2’S BUYERS FILE ALLOWING THEM TO REACH THEIR IDEAL TARGET AUDIENCE. NAMES WILL BE DELIVERED NET OF THE MAILER’S HOUSE FILE PROVIDING INCREEMENTAL NAMES TO APPLIED IN THE MERGE. THIS IS A GREAT WAY FOR NONROFIT, FUNDRAISING AND CATALOG MAILERS TO TAP INTO THESE RESPONSIVE CONSUMERS.
CB2 A NEW DESTINATION FORM CRATE AD BARREL THAT OFFERS MODERN FURNISHINGS FOR LOFT, APARTMENT AND HOME IWTH UNIQUE DESIGNS AND ITEMS THAT ARE REFRESHINGLY LIVABLE, DURABLE AND AFFORDABLEL. THESE BUYERS ARE WELL-EDUCATED WITH HIGH DISCRETIONARY INCOME
DEBMOGRAPHICS:
$100,000+AVERAGE INCOME; 87% HOMEOWNERS; 67% MARRIED; 79% BA + HIGHER ED

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct MailCatalog
Internet/Online/Website RegistrationWeb