Christian Appalachian Project Age 50+ Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 28, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe322,666*$95.00
Last 3 months62,379$105.00
   Last 6 months119,600$100.00
   Last 12 months173,765$95.00

(*) Non-reciprocal rate, plus 10.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
10.00+$10.00Mextra
15.00+$15.00Mextra
20.00+$20.00Mextra
5.00+
Age Range$15.00Mextra
Ethnic/Ethnicity$10.00Mextra
Gender$8.00Mextra
Income Select$10.00Mextra
Religion/Religious$10.00Mextra
SCF$8.00Mextra
Zip$8.00Mextra
State$8.00Mextra
Key Coding$3.00Mextra
Reuse (minimum Charge)$200.00fee
SCF/Zip Processing Fee$35.00fee
———- SUMMARY DESCRIPTION ———-
Individuals, age 50+, who donate to an organization dedicated in aiding people living in the economically depressed Appalachian region of the United States.
20% male, 80% female.
Average unit of sale $16.75.

———- DATACARD DESCRIPTION ———-
CAP IS DEDICATED IN SERVING PEOPLE IN NEED LIVING IN THE ECONOMICALLY DEPRESSED APPALACHIAN REGION OF THE UNITED STATES. THIS NATIONAL ORGANIZATION IS DRIVEN TO PROMOTE THE DIGNITY AND SELF-WORTH OF INDIVIDUALS BY PROMOTING SELF-HELP AND INVOLVES THE APPALACHIAN PEOPLE AT ALL SOCIAL AND ECONOMIC LEVELS IN DEVELOPING SOLUTIONS TO POVERTY. ORIGINATED IN 1957 AND INCORPORATED IN 1964, CAP HAS A LONG AND PROUD HISTORY OF HELPING APPALACHIA’S POVERTY STRICKEN AND HAS ESTABLISHED EVER SO MANY PROJECTS, PROGRAMS AND SERVICES TO DO JUST THAT.

SRDS Classification
USAConsumer565Mature Market

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Email Delivery$50.00fee
FTP$50.00fee