Christian Appalachian Project Age 50+ Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 28, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 322,666 *$95.00
Last 3 months 62,379 $105.00
   Last 6 months 119,600 $100.00
   Last 12 months 173,765 $95.00

(*) Non-reciprocal rate, plus 10.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
10.00+ $10.00 M extra
15.00+ $15.00 M extra
20.00+ $20.00 M extra
5.00+
Age Range $15.00 M extra
Ethnic/Ethnicity $10.00 M extra
Gender $8.00 M extra
Income Select $10.00 M extra
Religion/Religious $10.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
State $8.00 M extra
Key Coding $3.00 M extra
Reuse (minimum Charge) $200.00 fee
SCF/Zip Processing Fee $35.00 fee
———- SUMMARY DESCRIPTION ———-
Individuals, age 50+, who donate to an organization dedicated in aiding people living in the economically depressed Appalachian region of the United States.
20% male, 80% female.
Average unit of sale $16.75.

———- DATACARD DESCRIPTION ———-
CAP IS DEDICATED IN SERVING PEOPLE IN NEED LIVING IN THE ECONOMICALLY DEPRESSED APPALACHIAN REGION OF THE UNITED STATES. THIS NATIONAL ORGANIZATION IS DRIVEN TO PROMOTE THE DIGNITY AND SELF-WORTH OF INDIVIDUALS BY PROMOTING SELF-HELP AND INVOLVES THE APPALACHIAN PEOPLE AT ALL SOCIAL AND ECONOMIC LEVELS IN DEVELOPING SOLUTIONS TO POVERTY. ORIGINATED IN 1957 AND INCORPORATED IN 1964, CAP HAS A LONG AND PROUD HISTORY OF HELPING APPALACHIA’S POVERTY STRICKEN AND HAS ESTABLISHED EVER SO MANY PROJECTS, PROGRAMS AND SERVICES TO DO JUST THAT.

SRDS Classification
USA Consumer 565 Mature Market

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee
FTP $50.00 fee