Christian Appalachian Project Donors By Interest

———- SRDS UPDATED/CONFIRMED ———-
Jul 28, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 366,827 *$80.00
Last 6 month 5.00-99.99 donors 133,633 $95.00
Last 12 month 5.00-99.99 donors 195,161 $90.00
Last 24 month 5.00-99.99 donors 287,232 $85.00
Last 36 month 5.00-99.99 donors 366,827 $80.00
Adult age:
   19 – 35 1,613 +10.00
   36 – 49 4,905 +10.00
   50 – 64 25,105 +10.00
   65+ 141,605 +10.00
Income:
   Up to 14k 13,944 +10.00
   15K-24,999K 12,381 +10.00
   25K-34,999K 19,872 +10.00
   35K-49,999K 36,815 +10.00
   50K-74,999K 47,177 +10.00
   75K-99,999K 29,442 +10.00

(*) Non-reciprocal rate, plus 10.00/M.
Net name arrangement, plus 10.00/M running charges

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
10.00+ $10.00 M extra
15.00+ $15.00 M extra
20.00+ $20.00 M extra
12 Month Hotline
24 Month Hotline
6 Month Hotline
Age $10.00 M extra
Childs Age Range $15.00 M extra
Ethnic/Ethnicity $10.00 M extra
Gender $8.00 M extra
Income Select $10.00 M extra
Recency
Religion/Religious $10.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $3.00 M extra
Areas Of Interest:
Active Military $15.00 M extra
Arts $15.00 M extra
Astrology $15.00 M extra
Auto Owner $15.00 M extra
Boats $15.00 M extra
Buys By Tv $15.00 M extra
Buys Online $15.00 M extra
Cats $15.00 M extra
Cell Phone $15.00 M extra
Child Products $15.00 M extra
Clothing $15.00 M extra
Collectors $15.00 M extra
Communication $15.00 M extra
Computer $15.00 M extra
Cooking $15.00 M extra
Crafts $15.00 M extra
Credit Card $15.00 M extra
Cruise $15.00 M extra
Dogs $15.00 M extra
Do-it-yourselfer $15.00 M extra
Donor $15.00 M extra
Environmental Donor $15.00 M extra
Fitness $15.00 M extra
Garden $15.00 M extra
Golfer $15.00 M extra
Grandparent $15.00 M extra
Health $15.00 M extra
Hi-tech $15.00 M extra
Home Decor $15.00 M extra
Investor $15.00 M extra
Mail Order Buyers $15.00 M extra
Mail Order Multi-buyers $15.00 M extra
Music $15.00 M extra
Outdoor $15.00 M extra
Personal Care Beauty $15.00 M extra
Pets $15.00 M extra
Photography $15.00 M extra
Politics $15.00 M extra
Reader $15.00 M extra
Religion $15.00 M extra
Retired Military $15.00 M extra
Self Improvement $15.00 M extra
Skiing $15.00 M extra
Sports $15.00 M extra
Sweepstakes $15.00 M extra
Travel $15.00 M extra
Travel Domestic $15.00 M extra
Travel Foreigh $15.00 M extra
Weight Conscious $15.00 M extra
———- SUMMARY DESCRIPTION ———-
Donors, by interest, to an organization dedicated in aiding people living in the economically depressed Appalachian region of the United States.
35% male, 41% female.
Average unit of sale $16.75.

———- DATACARD DESCRIPTION ———-
CAP IS DEDICATED IN SERVING PEOPLE IN NEED LIVING IN THE ECONOMICALLY DEPRESSED APPALACHIAN REGION OF THE UNITED STATES. THIS NATIONAL ORGANIZATION IS DRIVEN TO PROMOTE THE DIGNITY AND SELF-WORTH OF INDIVIDUALS BY PROMOTING SELF-HELP AND INVOLVES THE APPALACHIAN PEOPLE AT ALL SOCIAL AND ECONOMIC LEVELS IN DEVELOPING SOLUTIONS TO POVERTY. ORIGINATED IN 1957 AND INCORPORATED IN 1964, CAP HAS A LONG AND PROUD HISTORY OF HELPING APPALACHIA’S POVERTY STRICKEN AND HAS ESTABLISHED EVER SO MANY PROJECTS, PROGRAMS AND SERVICES TO DO JUST THAT.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $50.00 fee
E-mail $50.00 fee
FTP $50.00 fee
Modem $50.00 fee
BBS $50.00 fee
Cartridge $30.00 fee