Christian Book Distributors Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
Aug 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe1,407,451*$95.00
6 month buyers871,301+7.00
12 month buyers1,407,451$95.00
12 month homeschool buyers145,256+17.00
12 month book buyers879,593+17.00
12 month children’s product buyers396,368+17.00
12 month gift & home buyers438,593+17.00
12 month best to you product buyers48,604+17.00
Gender/sex:
   12 mo Male buyers388,093+8.00
   12 mo Female buyers885,491+8.00
Product:
   Child product396,368+17.00
   Commentary40,506+17.00
   CH leadership243,210+17.00
   Bible study144,247+17.00
   Academic143,071+17.00
   Tape/CD156,669+17.00
   Video198,665+17.00
   Comp/CD ROM23,248+17.00
   Fiction/ROM34,015+17.00
   Gift438,593+17.00
   Books879,593+17.00
   Reverend17,402+17.00
   Homeschooling145,256+17.00
   Church address53,827+17.00
   Cont/pop music37,597+17.00
   Rock/altern music7,668+17.00
   Praise and worship music23,827+17.00
   Biography book56,887+17.00
   Prayer materials68,044+17.00
   Video curriculum27,269+17.00
   Youth ministry4,792+17.00
Dollar counts:
   12 mo 50.00+ buyers945,786$95.00
   12 mo 75.00+ buyers832,962$95.00
   12 mo 100.00+ buyers759,095$95.00
12 month child age:
12 month (0 – 3):
   Girls14,454+10.00
   Boys9,645+10.00
   Total158,570+10.00
4 – 6:
   Girls10,435+10.00
   Boys10,655+10.00
   Total163,492+10.00
7 – 9:
   Girls11,784+10.00
   Boys12,699+10.00
   Total172,800+10.00
10 – 12:
   Girls21,707+10.00
   Boys24,660+10.00
   Total141,471+10.00
13 – 15:
   Girls24,650+10.00
   Boys30,481+10.00
   Total1,541,990+10.00
16 – 18:
   Girls34,794+10.00
   Boys48,207+10.00
   Total123,543+10.00
Adult age:
   25 +1,129,974+10.00
   35 +973,311+10.00
   45 +772,834+10.00
   55 +527,099+10.00
   65 +261,531+10.00
   75 +85,075+10.00
Income:
   1 – 14,99954,433+10.00
   15,000 – 24,99992,338+10.00
   25,000 – 34,999108,439+10.00
   35,000 – 49,999199,984+10.00
   50,000 – 74,999347,033+10.00
   75,000 – 99,999263,682+10.00
   100,000 – 124,999142,425+10.00
   125,000 – 149,99970,422+10.00
   150,000 – 174,99938,195+10.00
   175,000 – 199,99926,094+10.00
   200,000 – 249,99922,745+10.00
   250,000+31,260+10.00

(*) General publishing rate, 85.00/M. Additional product selects available.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
25.00$7.00Mextra
50.00$12.00Mextra
75.00$17.00Mextra
6 Month Hotline$7.00Mextra
Gender$7.00Mextra
Occupation$12.00Mextra
Product$17.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Average Purchase$10.00Mextra
Last Purchase$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Direct mail buyers of books, Bibles, commentaries, videos, tapes and CD’s, audio cassettes, software, children’s products, gifts, framed art, etc. at discount prices.
30% male, 62% female.
Average unit of sale $70.

———- DATACARD DESCRIPTION ———-
THE CHRISTIAN BOOK DISTRIBUTORS CATALOGS CARRY A WIDE VARIETY OF BOOKS, BIBLES, COMMENTARIES, VIDEOS, TAPES & CD’S, AUDIO CASSETTES, SOFTWARE, CHILDREN’S PRODUCTS, GIFTS, FRAMED ART, HOME-SCHOOLING, AND MORE. THE BEST PRODUCTS FROM VARIED PUBLISHING HOUSES ARE AVAILABLE AT DISCOUNT PRICES.
THESE CUSTOMERS ARE ACTIVE CHRISTIANS WHO HAVE PURCHASED BOOKS AND OTHER PRODUCTS TO HELP THEM GROW IN THEIR FAITH. THEY ARE HIGHLY EDUCATED AND COME FROM A WIDE VARIETY OF DENOMINATIONS. THEY ARE ACTIVELY INVOLVED IN THEIR CHURCHES AND ARE FREQUENT CONTRIBUTORS TO CHARITABLE OFFERS.
DEMOGRAPHICS/PROFILE:
MARRIED
COLLEGE GRADUATES
POST-GRADUATES
60% ARE BETWEEN THE AGES OF 35 AND 54, 20% ARE CLERGY AND 20% ARE CHURCH LEADERS, 25% SPEND OVER $500 ANNUALLY ON RELIGIOUS BOOKS.

SRDS Classification
USAConsumer596Religious & Denominational

———- LIST SOURCE ———-

SourceNote
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$79.00fee
SFTP$79.00fee