Christian Book Distributors Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
Aug 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 1,407,451 *$95.00
6 month buyers 871,301 +7.00
12 month buyers 1,407,451 $95.00
12 month homeschool buyers 145,256 +17.00
12 month book buyers 879,593 +17.00
12 month children’s product buyers 396,368 +17.00
12 month gift & home buyers 438,593 +17.00
12 month best to you product buyers 48,604 +17.00
Gender/sex:
   12 mo Male buyers 388,093 +8.00
   12 mo Female buyers 885,491 +8.00
Product:
   Child product 396,368 +17.00
   Commentary 40,506 +17.00
   CH leadership 243,210 +17.00
   Bible study 144,247 +17.00
   Academic 143,071 +17.00
   Tape/CD 156,669 +17.00
   Video 198,665 +17.00
   Comp/CD ROM 23,248 +17.00
   Fiction/ROM 34,015 +17.00
   Gift 438,593 +17.00
   Books 879,593 +17.00
   Reverend 17,402 +17.00
   Homeschooling 145,256 +17.00
   Church address 53,827 +17.00
   Cont/pop music 37,597 +17.00
   Rock/altern music 7,668 +17.00
   Praise and worship music 23,827 +17.00
   Biography book 56,887 +17.00
   Prayer materials 68,044 +17.00
   Video curriculum 27,269 +17.00
   Youth ministry 4,792 +17.00
Dollar counts:
   12 mo 50.00+ buyers 945,786 $95.00
   12 mo 75.00+ buyers 832,962 $95.00
   12 mo 100.00+ buyers 759,095 $95.00
12 month child age:
12 month (0 – 3):
   Girls 14,454 +10.00
   Boys 9,645 +10.00
   Total 158,570 +10.00
4 – 6:
   Girls 10,435 +10.00
   Boys 10,655 +10.00
   Total 163,492 +10.00
7 – 9:
   Girls 11,784 +10.00
   Boys 12,699 +10.00
   Total 172,800 +10.00
10 – 12:
   Girls 21,707 +10.00
   Boys 24,660 +10.00
   Total 141,471 +10.00
13 – 15:
   Girls 24,650 +10.00
   Boys 30,481 +10.00
   Total 1,541,990 +10.00
16 – 18:
   Girls 34,794 +10.00
   Boys 48,207 +10.00
   Total 123,543 +10.00
Adult age:
   25 + 1,129,974 +10.00
   35 + 973,311 +10.00
   45 + 772,834 +10.00
   55 + 527,099 +10.00
   65 + 261,531 +10.00
   75 + 85,075 +10.00
Income:
   1 – 14,999 54,433 +10.00
   15,000 – 24,999 92,338 +10.00
   25,000 – 34,999 108,439 +10.00
   35,000 – 49,999 199,984 +10.00
   50,000 – 74,999 347,033 +10.00
   75,000 – 99,999 263,682 +10.00
   100,000 – 124,999 142,425 +10.00
   125,000 – 149,999 70,422 +10.00
   150,000 – 174,999 38,195 +10.00
   175,000 – 199,999 26,094 +10.00
   200,000 – 249,999 22,745 +10.00
   250,000+ 31,260 +10.00

(*) General publishing rate, 85.00/M. Additional product selects available.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
25.00 $7.00 M extra
50.00 $12.00 M extra
75.00 $17.00 M extra
6 Month Hotline $7.00 M extra
Gender $7.00 M extra
Occupation $12.00 M extra
Product $17.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Average Purchase $10.00 M extra
Last Purchase $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Direct mail buyers of books, Bibles, commentaries, videos, tapes and CD’s, audio cassettes, software, children’s products, gifts, framed art, etc. at discount prices.
30% male, 62% female.
Average unit of sale $70.

———- DATACARD DESCRIPTION ———-
THE CHRISTIAN BOOK DISTRIBUTORS CATALOGS CARRY A WIDE VARIETY OF BOOKS, BIBLES, COMMENTARIES, VIDEOS, TAPES & CD’S, AUDIO CASSETTES, SOFTWARE, CHILDREN’S PRODUCTS, GIFTS, FRAMED ART, HOME-SCHOOLING, AND MORE. THE BEST PRODUCTS FROM VARIED PUBLISHING HOUSES ARE AVAILABLE AT DISCOUNT PRICES.
THESE CUSTOMERS ARE ACTIVE CHRISTIANS WHO HAVE PURCHASED BOOKS AND OTHER PRODUCTS TO HELP THEM GROW IN THEIR FAITH. THEY ARE HIGHLY EDUCATED AND COME FROM A WIDE VARIETY OF DENOMINATIONS. THEY ARE ACTIVELY INVOLVED IN THEIR CHURCHES AND ARE FREQUENT CONTRIBUTORS TO CHARITABLE OFFERS.
DEMOGRAPHICS/PROFILE:
MARRIED
COLLEGE GRADUATES
POST-GRADUATES
60% ARE BETWEEN THE AGES OF 35 AND 54, 20% ARE CLERGY AND 20% ARE CHURCH LEADERS, 25% SPEND OVER $500 ANNUALLY ON RELIGIOUS BOOKS.

SRDS Classification
USA Consumer 596 Religious & Denominational

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $79.00 fee
SFTP $79.00 fee