Christian Brands Masterfile (formerly Autom Masterfile)

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe184,222*$100.00
12 month buyers119,588$100.00
6 month buyers74,655+10.00
3 month buyers38,928+14.00
12 month buyers at business addresses50,839+12.00
13-24 month buyers64,634$85.00

(*) Fundraising – non-religious, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
SCF$8.00Mextra
State$8.00Mextra
100.00 + Buyers$31.00Mextra
Individual Name$6.00Mextra
Gender$8.00Mextra
200.00 + Buyer$36.00Mextra
80.00 + Buyers$26.00Mextra
60.00 + Buyers$22.00Mextra
Business Address$12.00Mextra
Churches$12.00Mextra
25.00+ Buyers$16.00Mextra
Occupation$8.00Mextra
Religious Affiliation$8.00Mextra
School$12.00Mextra
Zip$8.00Mextra
Multi-buyers$6.00Mextra
Home Address$8.00Mextra
Key Coding$2.50Mextra
Running Charge$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of Bibles, candles, greeting cards, gift, items, jewelry, and much more.
20% male, 69% female.
Average unit of sale $110.

———- DATACARD DESCRIPTION ———-
THROUGH ITS CATHOLIC AND PROTESTANT CATALOGS THE CHRISTIAN BRANDS/AUTOM COMPANY OFFERS A LARGE VARIETY OF GIFTS AND RELIGIOUS MERCHANDISE. THESE MAIL ORDER BUYERS PURCHASE BIBLES, CANDLES, GREETING CARDS, GIFT, ITEMS, JEWELRY, AND MUCH MORE. THE CATHOLIC AND PROTESTANT FILES HAVE BEEN DATABASED AND SHOULD APPEAL TO ANY NON-DENOMINATIONAL OFFER.

SRDS Classification
USAConsumer596Religious & Denominational

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Diskette$65.00fee
E-mail$65.00fee
Pressure Sensitive Labels$10.00Mextra