Christian Brands Masterfile (formerly Autom Masterfile)

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 184,222 *$100.00
12 month buyers 119,588 $100.00
6 month buyers 74,655 +10.00
3 month buyers 38,928 +14.00
12 month buyers at business addresses 50,839 +12.00
13-24 month buyers 64,634 $85.00

(*) Fundraising – non-religious, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
SCF $8.00 M extra
State $8.00 M extra
100.00 + Buyers $31.00 M extra
Individual Name $6.00 M extra
Gender $8.00 M extra
200.00 + Buyer $36.00 M extra
80.00 + Buyers $26.00 M extra
60.00 + Buyers $22.00 M extra
Business Address $12.00 M extra
Churches $12.00 M extra
25.00+ Buyers $16.00 M extra
Occupation $8.00 M extra
Religious Affiliation $8.00 M extra
School $12.00 M extra
Zip $8.00 M extra
Multi-buyers $6.00 M extra
Home Address $8.00 M extra
Key Coding $2.50 M extra
Running Charge $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of Bibles, candles, greeting cards, gift, items, jewelry, and much more.
20% male, 69% female.
Average unit of sale $110.

———- DATACARD DESCRIPTION ———-
THROUGH ITS CATHOLIC AND PROTESTANT CATALOGS THE CHRISTIAN BRANDS/AUTOM COMPANY OFFERS A LARGE VARIETY OF GIFTS AND RELIGIOUS MERCHANDISE. THESE MAIL ORDER BUYERS PURCHASE BIBLES, CANDLES, GREETING CARDS, GIFT, ITEMS, JEWELRY, AND MUCH MORE. THE CATHOLIC AND PROTESTANT FILES HAVE BEEN DATABASED AND SHOULD APPEAL TO ANY NON-DENOMINATIONAL OFFER.

SRDS Classification
USA Consumer 596 Religious & Denominational

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $65.00 fee
E-mail $65.00 fee
Pressure Sensitive Labels $10.00 M extra