Christianity Today Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Active U.S. subscribers330,367*$110.00
Dec ’15 hotline9,053+21.00
Oct ’15 – Dec ’15 hotline31,732+16.00
Active Canadian subscribers4,087$350.00
Customer age range (can select by 2 year increments):
   18-29 years3,450+11.00
   30-39 years11,781+11.00
   40-49 years21,643+11.00
   50-59 years36,565+11.00
   60-69 years32,056+11.00
   70+ years25,919+11.00
Children’s ages ranges:
   0-2 years3,670+16.00
   3-5 years3,687+16.00
   6-10 years4,041+16.00
   11-15 years5,822+16.00
   16-17 years3,019+16.00
Income:
   Under 19,999.003,050+11.00
   20,000.00-29,999.002,909+11.00
   30,000.00-39,999.005,720+11.00
   40,000.00-49,999.008,649+11.00
   50,000.00-74,999.0028,147+11.00
   75,000.00-99,999.0020,067+11.00
   100,000.00-149,999.0010,436+11.00
   150,000.00+3,102+11.00
Sports interests:
   Auto/motor racing6,227+16.00
   Baseball15,520+16.00
   Basketball15,544+16.00
   Football20,232+16.00
   Golf28,981+16.00
   Hockey4,751+16.00
Lifestyle/interest:
   Book reading12,280+16.00
   Cooking71,756+16.00
   Community charities35,940+16.00
   Crafts62,144+16.00
   Current affairs/ politics25,662+16.00
   Dieting/ weight control26,749+16.00
   Electronics58,922+16.00
   Fashion clothing39,151+16.00
   Golf23,918+16.00
   Health/ medical30,711+16.00
   Hunting shooting28,463+16.00
   Physical fitness/ exercise65,318+16.00
   Religious / inspirational reading36,638+16.00
   Science & space7,667+16.00
   Travel – foreign11,315+16.00
   Travel in the U.S.37,075+16.00

(*) Consumer catalog rate, 80.00/M; fundraiser rate, 75.00/M; non-reciprocal, 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Monthly Hotline$21.00Mextra
3 Month Hotline$16.00Mextra
6 Month Hotline$12.00Mextra
Paid$11.00Mextra
Source$11.00Mextra
Multi-buyers$11.00Mextra
M.O. Buyers$21.00Mextra
Credit Card Buyers$11.00Mextra
Age$11.00Mextra
Child Age$16.00Mextra
Ethnicity$16.00Mextra
Homeowner$21.00Mextra
Marital Status$11.00Mextra
Length Of Residence$6.00Mextra
Interest$16.00Mextra
Lifestyle$16.00Mextra
Product$16.00Mextra
HH Income$11.00Mextra
Presence/Child$11.00Mextra
Gender$8.00Mextra
State$8.00Mextra
SCF$8.00Mextra
Zip$8.00Mextra
Phone Number$25.00Mextra
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to one or more of the Christianity Today International publications.
33% male, 48% female.

———- DATACARD DESCRIPTION ———-
THE CHRISTIANITY TODAY MASTERFILE IS A COMBINED, DE-DUPED MASTERFILE OF THEIR MAGAZINES, NEWSLETTERS AND PRODUCT BUYERS ENHANCED WITH CONSUMER DEMOGRAPHIC DATA THAT DETAILS THE SECULAR SIDE OF THIS VAST AUDIENCE INCLUDING AGE, INCOME, PURCHASE AND LIFESTYLE BEHAVIOR.
BEGINNING AS A SINGLE MAGAZINE LAUNCHED BY BILLY GRAHAM IN 1956, CHRISTIANITY TODAY INTERNATIONAL HAS GROWN INTO AN INTERNATIONAL COMMUNICATIONS MINISTRY, REACHING AVID CONSUMERS OF CHRISTIAN PRODUCTS AND SERVICES. TODAY THEIR CONTENT IS DELIVERED VIA MULTIPLE PLATFORM THAT SERVE OUR CONSUMERS’ VARIOUS LIFESTYLES, INCLUDING AWARD-WINNING MAGAZINES, WEBSITES, E-NEWSLETTERS, BLOGS, PODCASTS, VIDEOS, SOCIAL NETWORKING AND MUCH MORE.
THIS LIST IS COMPRISED OF PASTORS AND CHURCH LEADERS, CHURCH ADMINISTRATORS, CHRISTIAN THOUGHT LEADERS AND ACTIVE AND INVOLVED CHRISTIANS WHO PURCHASE MORE THAN RELIGIOUS ITEMS. THEY ARE THE PERFECT MARKET FOR A WIDE VARIETY OF PROFESSIONAL AND CONSUMER OFFERS, INCLUDING SEMINARS, OFFICE SUPPLIES, BUSINESS BOOKS AND PUBLICATIONS, COMPUTER HARDWARE AND SOFTWARE, MUSIC AND BOOK CONTINUITY CLUBS, AND FUNDRAISING APPEALS.

SRDS Classification
USAConsumer596Religious & Denominational

———- LIST SOURCE ———-

SourceNote
Direct Mail
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Email Delivery$50.00fee
Diskette$50.00fee
FTP$50.00fee