Christianity Today Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Active U.S. subscribers 330,367 *$110.00
Dec ’15 hotline 9,053 +21.00
Oct ’15 – Dec ’15 hotline 31,732 +16.00
Active Canadian subscribers 4,087 $350.00
Customer age range (can select by 2 year increments):
   18-29 years 3,450 +11.00
   30-39 years 11,781 +11.00
   40-49 years 21,643 +11.00
   50-59 years 36,565 +11.00
   60-69 years 32,056 +11.00
   70+ years 25,919 +11.00
Children’s ages ranges:
   0-2 years 3,670 +16.00
   3-5 years 3,687 +16.00
   6-10 years 4,041 +16.00
   11-15 years 5,822 +16.00
   16-17 years 3,019 +16.00
Income:
   Under 19,999.00 3,050 +11.00
   20,000.00-29,999.00 2,909 +11.00
   30,000.00-39,999.00 5,720 +11.00
   40,000.00-49,999.00 8,649 +11.00
   50,000.00-74,999.00 28,147 +11.00
   75,000.00-99,999.00 20,067 +11.00
   100,000.00-149,999.00 10,436 +11.00
   150,000.00+ 3,102 +11.00
Sports interests:
   Auto/motor racing 6,227 +16.00
   Baseball 15,520 +16.00
   Basketball 15,544 +16.00
   Football 20,232 +16.00
   Golf 28,981 +16.00
   Hockey 4,751 +16.00
Lifestyle/interest:
   Book reading 12,280 +16.00
   Cooking 71,756 +16.00
   Community charities 35,940 +16.00
   Crafts 62,144 +16.00
   Current affairs/ politics 25,662 +16.00
   Dieting/ weight control 26,749 +16.00
   Electronics 58,922 +16.00
   Fashion clothing 39,151 +16.00
   Golf 23,918 +16.00
   Health/ medical 30,711 +16.00
   Hunting shooting 28,463 +16.00
   Physical fitness/ exercise 65,318 +16.00
   Religious / inspirational reading 36,638 +16.00
   Science & space 7,667 +16.00
   Travel – foreign 11,315 +16.00
   Travel in the U.S. 37,075 +16.00

(*) Consumer catalog rate, 80.00/M; fundraiser rate, 75.00/M; non-reciprocal, 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Monthly Hotline $21.00 M extra
3 Month Hotline $16.00 M extra
6 Month Hotline $12.00 M extra
Paid $11.00 M extra
Source $11.00 M extra
Multi-buyers $11.00 M extra
M.O. Buyers $21.00 M extra
Credit Card Buyers $11.00 M extra
Age $11.00 M extra
Child Age $16.00 M extra
Ethnicity $16.00 M extra
Homeowner $21.00 M extra
Marital Status $11.00 M extra
Length Of Residence $6.00 M extra
Interest $16.00 M extra
Lifestyle $16.00 M extra
Product $16.00 M extra
HH Income $11.00 M extra
Presence/Child $11.00 M extra
Gender $8.00 M extra
State $8.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
Phone Number $25.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to one or more of the Christianity Today International publications.
33% male, 48% female.

———- DATACARD DESCRIPTION ———-
THE CHRISTIANITY TODAY MASTERFILE IS A COMBINED, DE-DUPED MASTERFILE OF THEIR MAGAZINES, NEWSLETTERS AND PRODUCT BUYERS ENHANCED WITH CONSUMER DEMOGRAPHIC DATA THAT DETAILS THE SECULAR SIDE OF THIS VAST AUDIENCE INCLUDING AGE, INCOME, PURCHASE AND LIFESTYLE BEHAVIOR.
BEGINNING AS A SINGLE MAGAZINE LAUNCHED BY BILLY GRAHAM IN 1956, CHRISTIANITY TODAY INTERNATIONAL HAS GROWN INTO AN INTERNATIONAL COMMUNICATIONS MINISTRY, REACHING AVID CONSUMERS OF CHRISTIAN PRODUCTS AND SERVICES. TODAY THEIR CONTENT IS DELIVERED VIA MULTIPLE PLATFORM THAT SERVE OUR CONSUMERS’ VARIOUS LIFESTYLES, INCLUDING AWARD-WINNING MAGAZINES, WEBSITES, E-NEWSLETTERS, BLOGS, PODCASTS, VIDEOS, SOCIAL NETWORKING AND MUCH MORE.
THIS LIST IS COMPRISED OF PASTORS AND CHURCH LEADERS, CHURCH ADMINISTRATORS, CHRISTIAN THOUGHT LEADERS AND ACTIVE AND INVOLVED CHRISTIANS WHO PURCHASE MORE THAN RELIGIOUS ITEMS. THEY ARE THE PERFECT MARKET FOR A WIDE VARIETY OF PROFESSIONAL AND CONSUMER OFFERS, INCLUDING SEMINARS, OFFICE SUPPLIES, BUSINESS BOOKS AND PUBLICATIONS, COMPUTER HARDWARE AND SOFTWARE, MUSIC AND BOOK CONTINUITY CLUBS, AND FUNDRAISING APPEALS.

SRDS Classification
USA Consumer 596 Religious & Denominational

———- LIST SOURCE ———-

Source Note
Direct Mail
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee
Diskette $50.00 fee
FTP $50.00 fee