Christianity Today

———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Total universe 74,194 *$110.00
Active U.S. subscribers 74,194 $110.00
Dec ’15 hotline 4,953 +21.00
Oct ’15 – Dec ’15 hotline 19,448 +15.00
Active church/pastor subs 7,527 +11.00
12 month expires 18,368 $110.00
Active Canadian subscribers 1,975 $350.00

(*) Consumer catalog rate, 80.00/M; fundraiser rate, 75.00/M; non-reciprocal, 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $8.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
Gender $8.00 M extra
Paid $11.00 M extra
3 Month Hotline $16.00 M extra
Source $11.00 M extra
Monthly Hotline $21.00 M extra
6 Month Hotline $12.00 M extra
C.O.A. $11.00 M extra
Key Coding $3.00 M extra
Phone Number $25.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers and expires to a magazine offering timely subjects and in-depth exploration of ideas and information covering the challenges facing Christians today.
47% male, 34% female; average age 55.
Average unit of sale $19.95.

———- DATACARD DESCRIPTION ———-
CHRISTIANITY TODAY IS THE DEFINITIVE VOICE OFFERING THE MOST COMPLETE COVERAGE OF THE CHURCH IN THE WORLD TODAY. IT INFORMS, COUNSELS, AND CHALLENGES READERS WITH INTERVIEWS, FEATURE ARTICLES, THOUGHTFUL ESSAYS AND MUCH MORE. EVERY ISSUE PROVIDES INSIGHTFUL COMMENTARY, PENETRATING INTERVIEWS WITH LEADING CHRISTIAN THINKERS, AND THEOLOGICAL ANALYSIS ON CURRENT ISSUES, TRENDS, PEOPLE AND NEWS EVENTS THAT IMPACT PEOPLE OF FAITH.
SUBSCRIBERS ARE DECISION MAKERS AND LEADERS IN THEIR CHURCH. THEY PLAN TO CONTINUE THEIR OWN EDUCATION AND COUNSEL STUDENTS ON COLLEGE AND SEMINARY CHOICES. THEY ARE AVID READERS AND PURCHASE BOOKS, BIBLES, CHRISTIAN CD, AND DVDS. SUBSCRIBERS ARE COMFORTABLY AFFLUENT, TRAVEL FOR PLEASURE, AND GIVE GENEROUSLY TO NON-CHURCH MINISTRIES.
AVERAGE INCOME: $80,790; MARRIED, 81%; ATTENDED COLLEGE, 94%; UNDERGRADUATE DEGREE, 81%; GRADUATE DEGREE, 44%; HOLDS A POSITION OF RESPONSIBILITY AT CHURCH, 82%; PASTOR OR MINISTERIAL ROLE, 20%; AVERAGE DONATION PER YEAR TO NON-CHURCH CHRISTIAN ORGANIZATIONS, $2,791; ANNUAL CHRISTIAN MUSIC CDS PURCHASES, 4.5; ANNUAL BOOK PURCHASES, 17

SRDS Classification
USA Consumer 596 Religious & Denominational

———- LIST SOURCE ———-

Source Note
Direct Mail
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee
Modem $50.00 fee
FTP $50.00 fee
Diskette $50.00 fee