Christianity Today

———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe74,194*$110.00
Active U.S. subscribers74,194$110.00
Dec ’15 hotline4,953+21.00
Oct ’15 – Dec ’15 hotline19,448+15.00
Active church/pastor subs7,527+11.00
12 month expires18,368$110.00
Active Canadian subscribers1,975$350.00

(*) Consumer catalog rate, 80.00/M; fundraiser rate, 75.00/M; non-reciprocal, 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
State$8.00Mextra
SCF$8.00Mextra
Zip$8.00Mextra
Gender$8.00Mextra
Paid$11.00Mextra
3 Month Hotline$16.00Mextra
Source$11.00Mextra
Monthly Hotline$21.00Mextra
6 Month Hotline$12.00Mextra
C.O.A.$11.00Mextra
Key Coding$3.00Mextra
Phone Number$25.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers and expires to a magazine offering timely subjects and in-depth exploration of ideas and information covering the challenges facing Christians today.
47% male, 34% female; average age 55.
Average unit of sale $19.95.

———- DATACARD DESCRIPTION ———-
CHRISTIANITY TODAY IS THE DEFINITIVE VOICE OFFERING THE MOST COMPLETE COVERAGE OF THE CHURCH IN THE WORLD TODAY. IT INFORMS, COUNSELS, AND CHALLENGES READERS WITH INTERVIEWS, FEATURE ARTICLES, THOUGHTFUL ESSAYS AND MUCH MORE. EVERY ISSUE PROVIDES INSIGHTFUL COMMENTARY, PENETRATING INTERVIEWS WITH LEADING CHRISTIAN THINKERS, AND THEOLOGICAL ANALYSIS ON CURRENT ISSUES, TRENDS, PEOPLE AND NEWS EVENTS THAT IMPACT PEOPLE OF FAITH.
SUBSCRIBERS ARE DECISION MAKERS AND LEADERS IN THEIR CHURCH. THEY PLAN TO CONTINUE THEIR OWN EDUCATION AND COUNSEL STUDENTS ON COLLEGE AND SEMINARY CHOICES. THEY ARE AVID READERS AND PURCHASE BOOKS, BIBLES, CHRISTIAN CD, AND DVDS. SUBSCRIBERS ARE COMFORTABLY AFFLUENT, TRAVEL FOR PLEASURE, AND GIVE GENEROUSLY TO NON-CHURCH MINISTRIES.
AVERAGE INCOME: $80,790; MARRIED, 81%; ATTENDED COLLEGE, 94%; UNDERGRADUATE DEGREE, 81%; GRADUATE DEGREE, 44%; HOLDS A POSITION OF RESPONSIBILITY AT CHURCH, 82%; PASTOR OR MINISTERIAL ROLE, 20%; AVERAGE DONATION PER YEAR TO NON-CHURCH CHRISTIAN ORGANIZATIONS, $2,791; ANNUAL CHRISTIAN MUSIC CDS PURCHASES, 4.5; ANNUAL BOOK PURCHASES, 17

SRDS Classification
USAConsumer596Religious & Denominational

———- LIST SOURCE ———-

SourceNote
Direct Mail
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Email Delivery$50.00fee
Modem$50.00fee
FTP$50.00fee
Diskette$50.00fee