Coldwater Creek – ALEXA Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

Selections Counts Price per/M
Universe 1,142,001 *$115.00
30-Day buyers 73,575 +32.00
3 month buyers 313,259 +27.00
6 month buyers 469,424 +17.00
12 month buyers 677,785 +12.00

(*) Fundraisers/Publishers, 65.00/M. Food mailers, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00 + Buyers $42.00 M extra
150.00 + Buyers $52.00 M extra
50.00 + Buyers $27.00 M extra
75.00 + Buyers $32.00 M extra
12 Month Hotline $12.00 M extra
1 Month Hotline $32.00 M extra
3 Month Hotline $27.00 M extra
6 Month Hotline $17.00 M extra
2+ Zips $5.00 M extra
ALEXA Demographic Enhancements $11.00 M extra
ALEXA Member Enhancements $8.00 M extra
ALEXA RFM & Product Enhancements $8.00 M extra
Catalog
Purchase $12.00 M extra
Average Or Last Purchase $12.00 M extra
Ethnic/Ethnicity $10.00 M extra
Gender $9.00 M extra
Omit Housefile $50.00 fee
Religion/Religious $10.00 M extra
SCF $9.00 M extra
State $9.00 M extra
Zip $9.00 M extra
Key Coding $2.00 M extra
Run Charge $8.00 M extra
Recency $8.00 M extra
Frequency $8.00 M extra
Distinct Clients $8.00 M extra
Number Of Titles $8.00 M extra
———- SUMMARY DESCRIPTION ———-
Coldwater Creek ia a participating member in ALEXA; catalogs Northcountry, Elements, Spirit, Gift to Go and Sale are selectable.
8% male, 92% female; ages 35-55.
Average unit of sale $120.

———- DATACARD DESCRIPTION ———-
COLDWATER CREEK IS A PARTICIPATING MEMBER IS ALEXA. COLDWATER CREEK CATALOGS NORTHCOUNTRY, ELEMENTS, SPIRIT, GIFTS TO GO AND SALE ARE SELECTABLE. AVERAGE INCOME: 65,000.00

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cartridge $25.00 fee
Wamnet $55.00 fee
E-mail $55.00 fee