Coldwater Creek – ALEXA Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

SelectionsCountsPrice per/M
Universe1,142,001*$115.00
30-Day buyers73,575+32.00
3 month buyers313,259+27.00
6 month buyers469,424+17.00
12 month buyers677,785+12.00

(*) Fundraisers/Publishers, 65.00/M. Food mailers, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00 + Buyers$42.00Mextra
150.00 + Buyers$52.00Mextra
50.00 + Buyers$27.00Mextra
75.00 + Buyers$32.00Mextra
12 Month Hotline$12.00Mextra
1 Month Hotline$32.00Mextra
3 Month Hotline$27.00Mextra
6 Month Hotline$17.00Mextra
2+ Zips$5.00Mextra
ALEXA Demographic Enhancements$11.00Mextra
ALEXA Member Enhancements$8.00Mextra
ALEXA RFM & Product Enhancements$8.00Mextra
Catalog
Purchase$12.00Mextra
Average Or Last Purchase$12.00Mextra
Ethnic/Ethnicity$10.00Mextra
Gender$9.00Mextra
Omit Housefile$50.00fee
Religion/Religious$10.00Mextra
SCF$9.00Mextra
State$9.00Mextra
Zip$9.00Mextra
Key Coding$2.00Mextra
Run Charge$8.00Mextra
Recency$8.00Mextra
Frequency$8.00Mextra
Distinct Clients$8.00Mextra
Number Of Titles$8.00Mextra
———- SUMMARY DESCRIPTION ———-
Coldwater Creek ia a participating member in ALEXA; catalogs Northcountry, Elements, Spirit, Gift to Go and Sale are selectable.
8% male, 92% female; ages 35-55.
Average unit of sale $120.

———- DATACARD DESCRIPTION ———-
COLDWATER CREEK IS A PARTICIPATING MEMBER IS ALEXA. COLDWATER CREEK CATALOGS NORTHCOUNTRY, ELEMENTS, SPIRIT, GIFTS TO GO AND SALE ARE SELECTABLE. AVERAGE INCOME: 65,000.00

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cartridge$25.00fee
Wamnet$55.00fee
E-mail$55.00fee