Coldwater Creek – Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
May 29, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2014
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe1,055,385*$115.00
30-day buyers75,785+32.00
3 month buyers165,803+27.00
6 month buyers406,347+17.00
12 month buyers585,412+12.00

(*) Fundraisers/publishers, 65.00/M; Food mailers, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$42.00Mextra
150.00+ Buyers$52.00Mextra
50.00+ Buyers$27.00Mextra
75.00+ Buyers$32.00Mextra
12 Month Hotline$12.00Mextra
3 Month Hotline$27.00Mextra
6 Month Hotline$17.00Mextra
Genesis Demographic$7.00Mextra
Genesis Product$8.00Mextra
Genesis Premium Demographics – Ethnic, Religion$10.00Mextra
Key Coding$2.00Mextra
Run Charge$8.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of Coldwater Creek merchandise.
8% male, 92% female; ages 35-55.
Average unit of sale $120.

———- DATACARD DESCRIPTION ———-
COLDWATER CREEK IS A PARTICIPATING MEMBER IN GENESIS. COLDWATER CREEK CATALOGS NORTHCOUNTRY, ELEMENTS, SPIRIT, GIFTS TO GO AND SALE ARE SELECTABLE.
GENESIS PRICING FOR DATALOGIX PARTICIPANTS. GENESIS SELCTS ARE AVAILABLE TO DATALOGIX PARTICIPANTS. THE DATALOGIX IS ACTUAL TRANSACTIONAL DATA INCLUDING RECENCY OF PURCHASE, FREQUENCY, MONETARY AND PRODUCT CATEGOREIS/SUBCATEGORIES.
-GENESIS PRODUCT ATTRIBUTES FEE – $8/M WITH $50/L MINIMUM (USAGE ALLOWED BY DATALOGIX PARTICIPANTS ONLY)
-GENESIS DEMOGRAPHICS & LIFESTYLE ATTRIBUTES – $7/M EACH WITH $50/L MINIMUM; THESE SELECTIONS ARE AVAILABLE TO ANY MAILERS.
-OMIT HOUSEFILE – $50/L
GENESIS DEMOGRAPHIC PRICING FOR NON DATALOGIX USERS:
DEMOGRAPHIC ATTRIBUTES ARE AVAILABLE FOR ANY MAILER –
$12/M FOR ONE DEMOGRAPHIC
$15/M FOR TWO DEMOGRAPHICS
$20/M FOR THREE DEMOGRAPHICS

74% HOMEOWNERS
MOSTLY UPSCALE PROFESSIONAL WOMEN
AVERAGE INCOME $65,000

SRDS Classification
USAConsumer554Gifts-Gift Buyers

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
WAMNET$55.00fee
Cartridge$25.00fee
E-mail$55.00fee