Coldwater Creek – Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
May 29, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2014
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,055,385 *$115.00
30-day buyers 75,785 +32.00
3 month buyers 165,803 +27.00
6 month buyers 406,347 +17.00
12 month buyers 585,412 +12.00

(*) Fundraisers/publishers, 65.00/M; Food mailers, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $42.00 M extra
150.00+ Buyers $52.00 M extra
50.00+ Buyers $27.00 M extra
75.00+ Buyers $32.00 M extra
12 Month Hotline $12.00 M extra
3 Month Hotline $27.00 M extra
6 Month Hotline $17.00 M extra
Genesis Demographic $7.00 M extra
Genesis Product $8.00 M extra
Genesis Premium Demographics – Ethnic, Religion $10.00 M extra
Key Coding $2.00 M extra
Run Charge $8.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of Coldwater Creek merchandise.
8% male, 92% female; ages 35-55.
Average unit of sale $120.

———- DATACARD DESCRIPTION ———-
COLDWATER CREEK IS A PARTICIPATING MEMBER IN GENESIS. COLDWATER CREEK CATALOGS NORTHCOUNTRY, ELEMENTS, SPIRIT, GIFTS TO GO AND SALE ARE SELECTABLE.
GENESIS PRICING FOR DATALOGIX PARTICIPANTS. GENESIS SELCTS ARE AVAILABLE TO DATALOGIX PARTICIPANTS. THE DATALOGIX IS ACTUAL TRANSACTIONAL DATA INCLUDING RECENCY OF PURCHASE, FREQUENCY, MONETARY AND PRODUCT CATEGOREIS/SUBCATEGORIES.
-GENESIS PRODUCT ATTRIBUTES FEE – $8/M WITH $50/L MINIMUM (USAGE ALLOWED BY DATALOGIX PARTICIPANTS ONLY)
-GENESIS DEMOGRAPHICS & LIFESTYLE ATTRIBUTES – $7/M EACH WITH $50/L MINIMUM; THESE SELECTIONS ARE AVAILABLE TO ANY MAILERS.
-OMIT HOUSEFILE – $50/L
GENESIS DEMOGRAPHIC PRICING FOR NON DATALOGIX USERS:
DEMOGRAPHIC ATTRIBUTES ARE AVAILABLE FOR ANY MAILER –
$12/M FOR ONE DEMOGRAPHIC
$15/M FOR TWO DEMOGRAPHICS
$20/M FOR THREE DEMOGRAPHICS

74% HOMEOWNERS
MOSTLY UPSCALE PROFESSIONAL WOMEN
AVERAGE INCOME $65,000

SRDS Classification
USA Consumer 554 Gifts-Gift Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
WAMNET $55.00 fee
Cartridge $25.00 fee
E-mail $55.00 fee