Coldwater Creek – Masterfile

———- SRDS UPDATED/CONFIRMED ———-
May 29, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2014
Minimum order 10,000.

Selections Counts Price per/M
Universe 1,055,385 *$115.00
   30 day buyers 75,785 +32.00
   3 month buyers 165,803 +27.00
   6 month buyers 406,347 +17.00
   12 month buyers 585,412 +12.00
   Total Web Only buyers 391,867 +12.00
12 Mo Product Selects:
   Female Accessories 239,062 $115.00
   Home Furnishings 140,194 $115.00
   Jewelry 224,368 $115.00
   Linens 22,097 $115.00
   Apparel 562,897 $115.00
   Petite 204,175 $115.00
   Bath – personal 9,106 $115.00
   Sale 392,291 $115.00
   Children’s products 18,981 $115.00
   Gifts 113,839 $115.00
   Footwear 124,904 $115.00
Title (12 months):
   Northcountry 786,816 $115.00
   Gifts to go 725 $115.00
   Spirit 785,127 $115.00
   Elements 833,826 $115.00

(*) Fundraisers/Publishers, 65.00/M; Food mailers, 75.00/M. 12 month multi buyers – plus 15.00/M (inquire).
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $32.00 M extra
3 Month Hotline $27.00 M extra
6 Month Hotline $17.00 M extra
12 Month Hotline $12.00 M extra
50.00+ Buyers $27.00 M extra
75.00+ Buyers $32.00 M extra
100.00+ Buyers $42.00 M extra
150.00+ Buyers $52.00 M extra
Average Or Last Ourchase $12.00 M extra
Gender $9.00 M extra
Key Coding $2.00 M extra
Multibuyers $15.00 M extra
Product $18.00 M extra
Product Tied To Recency $12.00 M extra
Run Charge $8.00 M extra
State $9.00 M extra
Zip $9.00 M extra
SCF $9.00 M extra
12 Month Product
12 Month Title
———- SUMMARY DESCRIPTION ———-
Coldwater Creek specializes in women’s apparel, jewelry, accessories and gifts.
8% male, 92% female; ages 35-55.
Average unit of sale $120.

———- DATACARD DESCRIPTION ———-
SINCE 1984, COLDWATER CREEK HAS SPECIALIZED IN WOMEN’S CASUAL AND COMFORTABLE APPAREL, CONTEMPORARY MIX-AND-MATCH SEPARATES, UNIQUE JEWELRY AND ACCESSORIES, ELEGANT HOME DECOR AND GIFTS. THEIR HIGHLY-RESPONSIVE BUYERS PURCHASE THROUGH A GROWING NUMBER OF RETAIL STORES ACROSS THE COUNTRY, ON COLDWATERCREEK.COM, AND THROUGH THEIR DIRECT-MAIL CATALOGS INCLUDING NORTHCOUNTRY, COLDWATER CREEK, SPIRIT AND GIFTS TO GO. MANY OF THEIR CUSTOMERS PURCHASE FROM MULTIPLE TITLES AND THROUGH MULTIPLE CHANNELS.
74% HOMEOWNERS.
AVERAGE INCOME: $65,000.
MOSTLY UPSCALE 35 – 55 YEAR OLD PROFESSIONAL WOMEN.

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
Wamnet $55.00 fee
Cartridge $25.00 fee