Coldwater Creek – Masterfile

———- SRDS UPDATED/CONFIRMED ———-
May 29, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2014
Minimum order 10,000.

SelectionsCountsPrice per/M
Universe1,055,385*$115.00
   30 day buyers75,785+32.00
   3 month buyers165,803+27.00
   6 month buyers406,347+17.00
   12 month buyers585,412+12.00
   Total Web Only buyers391,867+12.00
12 Mo Product Selects:
   Female Accessories239,062$115.00
   Home Furnishings140,194$115.00
   Jewelry224,368$115.00
   Linens22,097$115.00
   Apparel562,897$115.00
   Petite204,175$115.00
   Bath – personal9,106$115.00
   Sale392,291$115.00
   Children’s products18,981$115.00
   Gifts113,839$115.00
   Footwear124,904$115.00
Title (12 months):
   Northcountry786,816$115.00
   Gifts to go725$115.00
   Spirit785,127$115.00
   Elements833,826$115.00

(*) Fundraisers/Publishers, 65.00/M; Food mailers, 75.00/M. 12 month multi buyers – plus 15.00/M (inquire).
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Hotline$32.00Mextra
3 Month Hotline$27.00Mextra
6 Month Hotline$17.00Mextra
12 Month Hotline$12.00Mextra
50.00+ Buyers$27.00Mextra
75.00+ Buyers$32.00Mextra
100.00+ Buyers$42.00Mextra
150.00+ Buyers$52.00Mextra
Average Or Last Ourchase$12.00Mextra
Gender$9.00Mextra
Key Coding$2.00Mextra
Multibuyers$15.00Mextra
Product$18.00Mextra
Product Tied To Recency$12.00Mextra
Run Charge$8.00Mextra
State$9.00Mextra
Zip$9.00Mextra
SCF$9.00Mextra
12 Month Product
12 Month Title
———- SUMMARY DESCRIPTION ———-
Coldwater Creek specializes in women’s apparel, jewelry, accessories and gifts.
8% male, 92% female; ages 35-55.
Average unit of sale $120.

———- DATACARD DESCRIPTION ———-
SINCE 1984, COLDWATER CREEK HAS SPECIALIZED IN WOMEN’S CASUAL AND COMFORTABLE APPAREL, CONTEMPORARY MIX-AND-MATCH SEPARATES, UNIQUE JEWELRY AND ACCESSORIES, ELEGANT HOME DECOR AND GIFTS. THEIR HIGHLY-RESPONSIVE BUYERS PURCHASE THROUGH A GROWING NUMBER OF RETAIL STORES ACROSS THE COUNTRY, ON COLDWATERCREEK.COM, AND THROUGH THEIR DIRECT-MAIL CATALOGS INCLUDING NORTHCOUNTRY, COLDWATER CREEK, SPIRIT AND GIFTS TO GO. MANY OF THEIR CUSTOMERS PURCHASE FROM MULTIPLE TITLES AND THROUGH MULTIPLE CHANNELS.
74% HOMEOWNERS.
AVERAGE INCOME: $65,000.
MOSTLY UPSCALE 35 – 55 YEAR OLD PROFESSIONAL WOMEN.

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$55.00fee
Wamnet$55.00fee
Cartridge$25.00fee