Collections Etc. Alexa Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

SelectionsCountsPrice per/M
Universe1,919,583*$105.00
1 month buyers98,377+20.00
3 month buyers482,051+15.00
6 month buyers729,129+10.00
12 month buyers1,009,855+5.00
50.00+ (cumulative):
   1 month89,580+42.00
   3 month424,921+37.00
   6 month634,041+32.00
   12 month865,611+27.00
75.00+ (cumulative):
   1 month85,216+52.00
   3 month398,031+47.00
   6 month591,062+42.00
   12 month802,585+37.00
100.00+ (cumulative):
   1 month81,062+62.00
   3 month374,512+57.00
   6 month555,055+52.00
   12 month751,636+47.00
Internet Counts:
   1 month17,108+36.00
   3 month150,664+31.00
   6 month201,624+26.00
   12 month284,758+21.00
Buyer Counts:
   Single buyers403,524+12.00
   Multi buyers1,516,059+12.00
   Cash buyers542,965+15.00
   Credit card buyers1,396,503+15.00
Product Counts – 24 month:
   Apparel321,628+17.00
   Childrens367,942+17.00
   Crafts107,970+17.00
   Domestics419,279+17.00
   Clearance and sale buyers175,572+17.00
   Gifts491,838+17.00
   House606,310+17.00
   Outdoor/gardening607,708+17.00
   Personal care207,806+17.00
   Pets170,556+17.00

(*) Order processing fee, 45.00 flat for exchange orders. Omit house file, 50.00 flat. ALEXA demographics, 16.00/M each. ALEXA RFM, 8.00/M each – usage allowed by participants only, based on rules established by ALEXA. ALEXA product selections, 8.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
150.00+ Buyers$52.00Mextra
100.00+ Buyers$42.00Mextra
75.00+ Buyers$32.00Mextra
50.00+ Buyers$22.00Mextra
30.00+ Buyers$19.00Mextra
25.00+ Buyers$17.00Mextra
1 Month Hotline$20.00Mextra
3 Month Hotline$15.00Mextra
6 Month Hotline$10.00Mextra
12 Month Hotline$5.00Mextra
Average Dollar Purchase$12.00Mextra
Blow In/Bind In$5.00Mextra
Cash Buyers$15.00Mextra
Credit Card$15.00Mextra
Gender$8.00Mextra
Internet Buyers$16.00Mextra
Last Purchase Amount$12.00Mextra
Multi-buyers$12.00Mextra
New To File$17.00Mextra
Product$17.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Single Buyers$12.00Mextra
Zip Tape$5.00Mextra
Key Coding$3.50Mextra
Run Charge$10.00Mextra
ALEXA Product$8.00Mextra
ALEXA Demographics$16.00Mextra
ALEXA RFM$8.00Mextra
Cumulative Dollar Counts
Internet Counts
Buyer Counts
Product Counts
ALEXA Product Selects:
Women’s Apparel$8.00Mextra
Large Size Apparel$8.00Mextra
Men’s Apparel$8.00Mextra
Gifts/Collectibles$8.00Mextra
Home Decor$8.00Mextra
Children’s Merchandise$8.00Mextra
Shoes$8.00Mextra
Garden Products$8.00Mextra
Personal Care$8.00Mextra
Jewelry/Accessories$8.00Mextra
———- SUMMARY DESCRIPTION ———-
Consumers who shop from a huge variety of incredible values adding style, charm, and uniqueness to their homes. www.collectionsetc.com.
10% male, 81% female; average age 56.
Average unit of sale $50.

———- DATACARD DESCRIPTION ———-
THE COLLECTIONS ETC. CATALOG OFFERS A LARGE ASSORTMENT OF UNIQUE GIFTS, HOME ESSENTIALS, AND GARDEN ACCESSORIES WITH ITEMS FOR $14.99 OR LESS! THESE HIGHLY RESPONSIVE CONSUMERS SHOP FROM A HUGE VARIETY OF INCREDIBLE VALUES ADDING STYLE, CHARM, AND UNIQUENESS TO THEIR HOMES. COLLECTIONS ETC.’S SELECTION OF VALUE PRICED MERCHANDISE AND CUSTOMER FOCUS HAS PROPELLED THE GROWTH OF LOYAL CUSTOMERS.
COLLECTIONS ETC IS A PARTICIPATING MEMBER IN ALEXA. THIS AFFORDS MAILERS THE OPPORTUNITY TO TAKE ADVANTAGE OF ALEXA’S GLOBAL RFM DATA WHEN THEY ORDER. THIS DATABASE IS AVAILABLE TO ALEXA MEMBERS ONLY.
AVERAGE INCOME: $51,270

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$7.50Mextra
E-mail$75.00fee
FTP$75.00fee
Cartridge$75.00fee
WAMNET$75.00fee