Collections Etc. Alexa Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

Selections Counts Price per/M
Universe 1,919,583 *$105.00
1 month buyers 98,377 +20.00
3 month buyers 482,051 +15.00
6 month buyers 729,129 +10.00
12 month buyers 1,009,855 +5.00
50.00+ (cumulative):
   1 month 89,580 +42.00
   3 month 424,921 +37.00
   6 month 634,041 +32.00
   12 month 865,611 +27.00
75.00+ (cumulative):
   1 month 85,216 +52.00
   3 month 398,031 +47.00
   6 month 591,062 +42.00
   12 month 802,585 +37.00
100.00+ (cumulative):
   1 month 81,062 +62.00
   3 month 374,512 +57.00
   6 month 555,055 +52.00
   12 month 751,636 +47.00
Internet Counts:
   1 month 17,108 +36.00
   3 month 150,664 +31.00
   6 month 201,624 +26.00
   12 month 284,758 +21.00
Buyer Counts:
   Single buyers 403,524 +12.00
   Multi buyers 1,516,059 +12.00
   Cash buyers 542,965 +15.00
   Credit card buyers 1,396,503 +15.00
Product Counts – 24 month:
   Apparel 321,628 +17.00
   Childrens 367,942 +17.00
   Crafts 107,970 +17.00
   Domestics 419,279 +17.00
   Clearance and sale buyers 175,572 +17.00
   Gifts 491,838 +17.00
   House 606,310 +17.00
   Outdoor/gardening 607,708 +17.00
   Personal care 207,806 +17.00
   Pets 170,556 +17.00

(*) Order processing fee, 45.00 flat for exchange orders. Omit house file, 50.00 flat. ALEXA demographics, 16.00/M each. ALEXA RFM, 8.00/M each – usage allowed by participants only, based on rules established by ALEXA. ALEXA product selections, 8.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
150.00+ Buyers $52.00 M extra
100.00+ Buyers $42.00 M extra
75.00+ Buyers $32.00 M extra
50.00+ Buyers $22.00 M extra
30.00+ Buyers $19.00 M extra
25.00+ Buyers $17.00 M extra
1 Month Hotline $20.00 M extra
3 Month Hotline $15.00 M extra
6 Month Hotline $10.00 M extra
12 Month Hotline $5.00 M extra
Average Dollar Purchase $12.00 M extra
Blow In/Bind In $5.00 M extra
Cash Buyers $15.00 M extra
Credit Card $15.00 M extra
Gender $8.00 M extra
Internet Buyers $16.00 M extra
Last Purchase Amount $12.00 M extra
Multi-buyers $12.00 M extra
New To File $17.00 M extra
Product $17.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Single Buyers $12.00 M extra
Zip Tape $5.00 M extra
Key Coding $3.50 M extra
Run Charge $10.00 M extra
ALEXA Product $8.00 M extra
ALEXA Demographics $16.00 M extra
ALEXA RFM $8.00 M extra
Cumulative Dollar Counts
Internet Counts
Buyer Counts
Product Counts
ALEXA Product Selects:
Women’s Apparel $8.00 M extra
Large Size Apparel $8.00 M extra
Men’s Apparel $8.00 M extra
Gifts/Collectibles $8.00 M extra
Home Decor $8.00 M extra
Children’s Merchandise $8.00 M extra
Shoes $8.00 M extra
Garden Products $8.00 M extra
Personal Care $8.00 M extra
Jewelry/Accessories $8.00 M extra
———- SUMMARY DESCRIPTION ———-
Consumers who shop from a huge variety of incredible values adding style, charm, and uniqueness to their homes. www.collectionsetc.com.
10% male, 81% female; average age 56.
Average unit of sale $50.

———- DATACARD DESCRIPTION ———-
THE COLLECTIONS ETC. CATALOG OFFERS A LARGE ASSORTMENT OF UNIQUE GIFTS, HOME ESSENTIALS, AND GARDEN ACCESSORIES WITH ITEMS FOR $14.99 OR LESS! THESE HIGHLY RESPONSIVE CONSUMERS SHOP FROM A HUGE VARIETY OF INCREDIBLE VALUES ADDING STYLE, CHARM, AND UNIQUENESS TO THEIR HOMES. COLLECTIONS ETC.’S SELECTION OF VALUE PRICED MERCHANDISE AND CUSTOMER FOCUS HAS PROPELLED THE GROWTH OF LOYAL CUSTOMERS.
COLLECTIONS ETC IS A PARTICIPATING MEMBER IN ALEXA. THIS AFFORDS MAILERS THE OPPORTUNITY TO TAKE ADVANTAGE OF ALEXA’S GLOBAL RFM DATA WHEN THEY ORDER. THIS DATABASE IS AVAILABLE TO ALEXA MEMBERS ONLY.
AVERAGE INCOME: $51,270

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $7.50 M extra
E-mail $75.00 fee
FTP $75.00 fee
Cartridge $75.00 fee
WAMNET $75.00 fee