Collections Etc. ALEXA

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

SelectionsCountsPrice per/M
Total Universe2,425,134*$105.00
12 month buyers1,412,238$105.00
   6 month buyers991,529+10.00
   3 month buyers641,407+15.00
   1 month buyers105,198+20.00
   1 month catalog requestors15,785$80.00
Dollar Counts:
   1 month 25.00215,894+17.00
   1 month 50.00199,389+22.00
   1 month 75.00186,421+32.00
   1 month 100.00174,882+42.00
   3 month 25.00700,692+17.00
   3 month 50.00626,390+22.00
   3 month 75.00572,769+32.00
   3 month 100.00528,301+42.00
   6 month 25.00709,017+17.00
   6 month 50.00832,266+22.00
   6 month 75.00760,867+32.00
   6 month 100.00702,338+42.00
   12 month 25.001,330,857+17.00
   12 month 50.001,186,859+22.00
   12 month 75.001,080,896+32.00
   12 month 100.00994,875+42.00
12 month buyer counts:
   Single buyers287,217$105.00
   Multi-buyers1,161,719$105.00
   Cash buyers462,198$105.00
   Credit card buyers107,287$105.00
Product Counts:
   Apparel643,064$105.00
   Children’s508,884$105.00
   Crafts152,240$105.00
   Dolls213,291$105.00
   Domestics869,068$105.00
   Home Decor1,355,917$105.00
   Housewares1,398,639$105.00
   Outdoor1,317,859$105.00
   Pets330,928$105.00

(*) Publisher rate, 65.00/M; fundraisers rate, 65.00/M. Dollar select is based on cummulative purchase.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$42.00Mextra
150.00+ Buyers$52.00Mextra
25.00+ Buyers$17.00Mextra
50.00+ Buyers$22.00Mextra
75.00+ Buyers$32.00Mextra
Age$12.00Mextra
Alexa$8.00Mextra
Average Dollar Purchase$12.00Mextra
Childs Age Range Select$15.00Mextra
Credit Cards$15.00Mextra
Cash Buyers$15.00Mextra
Gender$8.00Mextra
Internet Buyers$15.00Mextra
Last Purchase Amount$12.00Mextra
Multi Buyers$12.00Mextra
Product$17.00Mextra
SCF$8.00Mextra
Single Buyers$12.00Mextra
State$8.00Mextra
Omit Current Usage$25.00Mextra
Omit House File$50.00Mextra
Processing Fee$45.00fee
Alexa Product:
Women’s Apparel$8.00Mextra
Large Size Apparel$8.00Mextra
Men’s Apparel$8.00Mextra
Gift’s/Collectibles$8.00Mextra
Home Decor$8.00Mextra
Children’s Merchandise$8.00Mextra
Shoes$8.00Mextra
Garden Products$8.00Mextra
Personal Care$8.00Mextra
Jewelry/Accessories$8.00Mextra
———- SUMMARY DESCRIPTION ———-
Collections Etc. is a participating member in ALEXA; this affords mailers the opportunity to take advantage of ALEXA’s global RFM data.
13% male, 83% female; average age 56.
Average unit of sale $50.

———- DATACARD DESCRIPTION ———-
THE COLLECTIONS ETC. CATALOG OFFERS A LARGE ASSORTMENT OF UNIQUE GIFTS,HOME ESSENTIALS AND GARDEN ACCESSORIES WITH ITEMS AS LOW AS $9.99, AND MOSTLY NOTHIN’ OVER $20.00! THESE HIGHLY RESPONSIVE CONSUMERS SHOP FROM A HUGE VARIETY OF INCREDIBLE VALUES ADDING STYLE, CHARM, AND UNIQUENESS TO THEIR HOMES. COLLECTIONS ETC.’S SELECTION OF VALUE PRICED MERCHANDISE AND CUSTOMER FOCUS HAS PROPELLED THE GROWTH OF LOYAL CUSTOMERS.
AVERAGE HOUSEHOLD INCOME: $40,000.00
COLLECTIONS ETC. IS A PARTICIPATING MEMBER IN ALEXA. THIS AFFORDS MAILERS THE OPPORTUNITY TO TAKE ADVANTAGE OF ALEXA’S GLOBAL RFM DATA WHN THEY ORDER. THIS DATABASE IS AVAILABLE TO ALEXA MEMBERS ONLY.
AVERAGE INCOME: $51,270

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct Mail(catalog)

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$7.50Mextra
Cartridge$30.00fee
E-mail$60.00fee
FTP$60.00fee
Zip Tape$5.00fee
Wamnet$60.00fee