Collections Etc. ALEXA

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

Selections Counts Price per/M
Total Universe 2,425,134 *$105.00
12 month buyers 1,412,238 $105.00
   6 month buyers 991,529 +10.00
   3 month buyers 641,407 +15.00
   1 month buyers 105,198 +20.00
   1 month catalog requestors 15,785 $80.00
Dollar Counts:
   1 month 25.00 215,894 +17.00
   1 month 50.00 199,389 +22.00
   1 month 75.00 186,421 +32.00
   1 month 100.00 174,882 +42.00
   3 month 25.00 700,692 +17.00
   3 month 50.00 626,390 +22.00
   3 month 75.00 572,769 +32.00
   3 month 100.00 528,301 +42.00
   6 month 25.00 709,017 +17.00
   6 month 50.00 832,266 +22.00
   6 month 75.00 760,867 +32.00
   6 month 100.00 702,338 +42.00
   12 month 25.00 1,330,857 +17.00
   12 month 50.00 1,186,859 +22.00
   12 month 75.00 1,080,896 +32.00
   12 month 100.00 994,875 +42.00
12 month buyer counts:
   Single buyers 287,217 $105.00
   Multi-buyers 1,161,719 $105.00
   Cash buyers 462,198 $105.00
   Credit card buyers 107,287 $105.00
Product Counts:
   Apparel 643,064 $105.00
   Children’s 508,884 $105.00
   Crafts 152,240 $105.00
   Dolls 213,291 $105.00
   Domestics 869,068 $105.00
   Home Decor 1,355,917 $105.00
   Housewares 1,398,639 $105.00
   Outdoor 1,317,859 $105.00
   Pets 330,928 $105.00

(*) Publisher rate, 65.00/M; fundraisers rate, 65.00/M. Dollar select is based on cummulative purchase.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $42.00 M extra
150.00+ Buyers $52.00 M extra
25.00+ Buyers $17.00 M extra
50.00+ Buyers $22.00 M extra
75.00+ Buyers $32.00 M extra
Age $12.00 M extra
Alexa $8.00 M extra
Average Dollar Purchase $12.00 M extra
Childs Age Range Select $15.00 M extra
Credit Cards $15.00 M extra
Cash Buyers $15.00 M extra
Gender $8.00 M extra
Internet Buyers $15.00 M extra
Last Purchase Amount $12.00 M extra
Multi Buyers $12.00 M extra
Product $17.00 M extra
SCF $8.00 M extra
Single Buyers $12.00 M extra
State $8.00 M extra
Omit Current Usage $25.00 M extra
Omit House File $50.00 M extra
Processing Fee $45.00 fee
Alexa Product:
Women’s Apparel $8.00 M extra
Large Size Apparel $8.00 M extra
Men’s Apparel $8.00 M extra
Gift’s/Collectibles $8.00 M extra
Home Decor $8.00 M extra
Children’s Merchandise $8.00 M extra
Shoes $8.00 M extra
Garden Products $8.00 M extra
Personal Care $8.00 M extra
Jewelry/Accessories $8.00 M extra
———- SUMMARY DESCRIPTION ———-
Collections Etc. is a participating member in ALEXA; this affords mailers the opportunity to take advantage of ALEXA’s global RFM data.
13% male, 83% female; average age 56.
Average unit of sale $50.

———- DATACARD DESCRIPTION ———-
THE COLLECTIONS ETC. CATALOG OFFERS A LARGE ASSORTMENT OF UNIQUE GIFTS,HOME ESSENTIALS AND GARDEN ACCESSORIES WITH ITEMS AS LOW AS $9.99, AND MOSTLY NOTHIN’ OVER $20.00! THESE HIGHLY RESPONSIVE CONSUMERS SHOP FROM A HUGE VARIETY OF INCREDIBLE VALUES ADDING STYLE, CHARM, AND UNIQUENESS TO THEIR HOMES. COLLECTIONS ETC.’S SELECTION OF VALUE PRICED MERCHANDISE AND CUSTOMER FOCUS HAS PROPELLED THE GROWTH OF LOYAL CUSTOMERS.
AVERAGE HOUSEHOLD INCOME: $40,000.00
COLLECTIONS ETC. IS A PARTICIPATING MEMBER IN ALEXA. THIS AFFORDS MAILERS THE OPPORTUNITY TO TAKE ADVANTAGE OF ALEXA’S GLOBAL RFM DATA WHN THEY ORDER. THIS DATABASE IS AVAILABLE TO ALEXA MEMBERS ONLY.
AVERAGE INCOME: $51,270

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail (catalog)

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $7.50 M extra
Cartridge $30.00 fee
E-mail $60.00 fee
FTP $60.00 fee
Zip Tape $5.00 fee
Wamnet $60.00 fee