Collections Etc. Buyers

———- SRDS UPDATED/CONFIRMED ———-
Aug 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe2,175,450*$105.00
1 month buyers155,828+20.00
   3 month buyers440,116+15.00
   6 month buyers778,981+10.00
   12 month buyers1,439,063$105.00
1 month catalog requestors2,025$80.00
12 month buyers in Puerto Rico2,164+8.00
12 month internet/web only buyers429,128+16.00
Product:
   Apparel824,129+17.00
   Childrens359,852+17.00
   Christmas796,422+17.00
   Easter72,765+17.00
   Food85,725+17.00
   Footwear161,291+17.00
   Gifts/collecibles737,266+17.00
   Halloween84,809+17.00
   Home1,364,738+17.00
   Home decor1,298,075+17.00
   Jewelry207,392+17.00
   Kitchen981,261+17.00
   Large size296,085+17.00
   Outdoor/garden1,038,649+17.00
   Patriotic183,226+17.00
   Personal care/health586,736+17.00
   Pets403,656+17.00
   Religious305,847+17.00
   Thanksgiving/harvest161,593+17.00
   Toys359,607+17.00

(*) Publisher rate, 65.00/M; fundraisers rate, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$42.00Mextra
150.00+ Buyers$52.00Mextra
25.00+ Buyers$17.00Mextra
30.00+ Buyers$19.00Mextra
50.00+ Buyers$22.00Mextra
75.00+ Buyers$32.00Mextra
1 Month Hotline$20.00Mextra
3 Month Hotline$15.00Mextra
6 Month Hotline$10.00Mextra
Average Dollar Purchase$12.00Mextra
Blow-in/Bind-in$5.00Mextra
Cash Buyers$15.00Mextra
Credit Card$15.00Mextra
Gender$8.00Mextra
Internet Buyers$16.00Mextra
Last Purchase Amount$12.00Mextra
Multi-buyers$12.00Mextra
New To File$17.00Mextra
Product$17.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Single Buyers$12.00Mextra
Web Buyers$16.00Mextra
Zip$8.00Mextra
Key Coding$3.50Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of unique gifts, home essentials and garden accessories.
13% male, 80% female; average age 56.
Average unit of sale $50.

———- DATACARD DESCRIPTION ———-
THE COLLECTIONS, ETC. CATALOG OFFERS A LARGE ASSORTMENT OF UNIQUE GIFTS, HOME ESSENTIALS AND GARDEN ACCESSORIES, SEASONAL THEMED MERCHANDISE, AND AS SEEN ON TV PRODUCTS. FEATURING 1,500 ITEMS AT $14.99 OR LESS. HIGHLY RESPONSIVE CONSUMERS SHOP FROM A HUGE VARIETY OF VALUE ITEMS THAT ADD STYLE, CHARM, AND UNIQUENESS TO THEIR HOMES. COLLECTIONS ETC.’S BROAD SELECTION OF VALUE PRICED MERCHANDISE AND CUSTOMER FOCUS HAVE PROPELLED THE GROWTH OF LOYAL CUSTOMERS.
AVERAGE HHI: $51,270.00

SRDS Classification
USAConsumer520ACollectibles

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee
FTP$60.00fee