Collections Etc. Buyers

———- SRDS UPDATED/CONFIRMED ———-
Aug 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 2,175,450 *$105.00
1 month buyers 155,828 +20.00
   3 month buyers 440,116 +15.00
   6 month buyers 778,981 +10.00
   12 month buyers 1,439,063 $105.00
1 month catalog requestors 2,025 $80.00
12 month buyers in Puerto Rico 2,164 +8.00
12 month internet/web only buyers 429,128 +16.00
Product:
   Apparel 824,129 +17.00
   Childrens 359,852 +17.00
   Christmas 796,422 +17.00
   Easter 72,765 +17.00
   Food 85,725 +17.00
   Footwear 161,291 +17.00
   Gifts/collecibles 737,266 +17.00
   Halloween 84,809 +17.00
   Home 1,364,738 +17.00
   Home decor 1,298,075 +17.00
   Jewelry 207,392 +17.00
   Kitchen 981,261 +17.00
   Large size 296,085 +17.00
   Outdoor/garden 1,038,649 +17.00
   Patriotic 183,226 +17.00
   Personal care/health 586,736 +17.00
   Pets 403,656 +17.00
   Religious 305,847 +17.00
   Thanksgiving/harvest 161,593 +17.00
   Toys 359,607 +17.00

(*) Publisher rate, 65.00/M; fundraisers rate, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $42.00 M extra
150.00+ Buyers $52.00 M extra
25.00+ Buyers $17.00 M extra
30.00+ Buyers $19.00 M extra
50.00+ Buyers $22.00 M extra
75.00+ Buyers $32.00 M extra
1 Month Hotline $20.00 M extra
3 Month Hotline $15.00 M extra
6 Month Hotline $10.00 M extra
Average Dollar Purchase $12.00 M extra
Blow-in/Bind-in $5.00 M extra
Cash Buyers $15.00 M extra
Credit Card $15.00 M extra
Gender $8.00 M extra
Internet Buyers $16.00 M extra
Last Purchase Amount $12.00 M extra
Multi-buyers $12.00 M extra
New To File $17.00 M extra
Product $17.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Single Buyers $12.00 M extra
Web Buyers $16.00 M extra
Zip $8.00 M extra
Key Coding $3.50 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of unique gifts, home essentials and garden accessories.
13% male, 80% female; average age 56.
Average unit of sale $50.

———- DATACARD DESCRIPTION ———-
THE COLLECTIONS, ETC. CATALOG OFFERS A LARGE ASSORTMENT OF UNIQUE GIFTS, HOME ESSENTIALS AND GARDEN ACCESSORIES, SEASONAL THEMED MERCHANDISE, AND AS SEEN ON TV PRODUCTS. FEATURING 1,500 ITEMS AT $14.99 OR LESS. HIGHLY RESPONSIVE CONSUMERS SHOP FROM A HUGE VARIETY OF VALUE ITEMS THAT ADD STYLE, CHARM, AND UNIQUENESS TO THEIR HOMES. COLLECTIONS ETC.’S BROAD SELECTION OF VALUE PRICED MERCHANDISE AND CUSTOMER FOCUS HAVE PROPELLED THE GROWTH OF LOYAL CUSTOMERS.
AVERAGE HHI: $51,270.00

SRDS Classification
USA Consumer 520A Collectibles

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
FTP $60.00 fee