Collections Etc. Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
May 16, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2014
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,865,477 *$105.00
1 month buyers 116,126 +20.00
   3 month buyers 343,826 +15.00
   6 month buyers 792,203 +10.00
   12 month buyers 1,179,713 +5.00
12 month internet/web only buyers 300,302 +16.00

(*) Dollar select is based on cumulative purchase. Last purchase and average purchase are available at 12.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
150.00+ Buyers $52.00 M extra
100.00+ Buyers $42.00 M extra
75.00+ Buyers $32.00 M extra
50.00+ Buyers $22.00 M extra
30.00+ Buyers $19.00 M extra
25.00+ Buyers $17.00 M extra
1 Month Hotline $20.00 M extra
3 Month Hotline $15.00 M extra
6 Month Hotline $10.00 M extra
12 Month Hotline $5.00 M extra
Genesis Product $8.00 M extra
Genesis Demographics $7.00 M extra
Genesis Premium Demographic – Ethnic $10.00 M extra
Genesis Premium Demographic – Religion $10.00 M extra
Key Coding $3.50 M extra
Run Charges $10.00 M extra
Non-datalogix Users
1 Demographic $12.00 M extra
2 Demographics $15.00 M extra
3 Demographics $20.00 M extra
Omit Housefile $50.00 fee
———- SUMMARY DESCRIPTION ———-
Consumers who shop from a huge variety of incredible values adding style, charm, and uniqueness to their homes.
10% male, 81% female; average age 56.
Average unit of sale $50.

———- DATACARD DESCRIPTION ———-
THE COLLECTION ETC. CATALOG OFFERS A LARGE ASSORTMENT OF UNIQUE GIFTS, HOME ESSENTIALS, AND GARDEN ACCESSORIES WITH ITEMS FOR $14.99 OR LESS!
COLLECTIONS ETC.’S SELECTION OF VALUE PRICED MERCHANDISE AND CUSTOMER FOCUS HAS PROPELLED THE GROWTH OF LOYAL CUSTOMERS.
GENESIS ENHANCED SELECTS: WHAT IS GENESIS? GENESIS POWERED BY DATALOGIX USES AGGREGATED TRANSACTIONAL DATA AND DEMOGRAPHIC ATTRIBUTES TO PROVIDE MAILERS THE MOST SELECTABLE LIST UNIVERSE ON THE MARKET, ALL AT THE INDIVIDUAL LIST LEVEL! FORMERLY ALEXA, AND NOW REBUILT AS GENESIS WITH THE DEEP TRANSACTIONAL DATA SET OF DATALOGIX, GENESIS OFFERS NUMEROUS RFMP SELECTS, AS WELL AS A COMPREHENSIVE DEMOGRAPHIC SELECTIONS. CALL TO INQUIRE HOW GENESIS ENHANCED SELECTS CAN WORK FOR YOU. (GENESIS SELECTIONS ARE AVAILABLE FOR ANY DATALOGIX PARTICIPANT. GENESIS DEMOGRAPHIC SELECTIONS ARE AVAILABLE TO ANY MAILER. )
GENESIS PRICING FOR DATALOGIX PARTICIPANTS:
GENESIS SELECTS ARE AVAILABLE TO DATALOGIX PARTICIPANTS. THE DATALOGIX IS ACTUAL TRANSACTIONAL DATA INCLUDING RECENCY OF PURCHASE, FREQUENCY, MONETARY, AND PRODUCT CATEGORIES/SUBCATEGORIES.
-GENESIS PRODUCT ATTRIBUTES FEE – $8/M WITH $50/L MINIMUM (USAGE ALLOWED BY DATALOGIX PARTICIPANTS ONLY)
-GENESIS DEMOGRAPHICS & LIFESTYLE ATTRIBUTES – $7/M EACH WITH $50/L MINIMUM; THESE SELECTIONS ARE AVAILABLE TO ANY MAILERS.
-OMIT HOUSEFILE – $50/L
GENESIS DEMOGRAPHIC PRICING FOR NON DATALOGIX USERS:
DEMOGRAPHIC ATTRIBUTES ARE AVAILABLE FOR ANY MAILER
$12/M FOR ONE DEMOGRAPHIC
$15/M FOR TWO DEMOGRAPHICS
$20/M FOR THREE DEMOGRAPHICS
AVERAGE INCOME: $51,270.00

SRDS Classification
USA Consumer 558 Home & Home Service

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $7.50 M extra
E-mail $75.00 fee
FTP $75.00 fee
Cartridge $75.00 fee
Wamnet $75.00 fee