Collections Etc. Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
May 16, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2014
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe1,865,477*$105.00
1 month buyers116,126+20.00
   3 month buyers343,826+15.00
   6 month buyers792,203+10.00
   12 month buyers1,179,713+5.00
12 month internet/web only buyers300,302+16.00

(*) Dollar select is based on cumulative purchase. Last purchase and average purchase are available at 12.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
150.00+ Buyers$52.00Mextra
100.00+ Buyers$42.00Mextra
75.00+ Buyers$32.00Mextra
50.00+ Buyers$22.00Mextra
30.00+ Buyers$19.00Mextra
25.00+ Buyers$17.00Mextra
1 Month Hotline$20.00Mextra
3 Month Hotline$15.00Mextra
6 Month Hotline$10.00Mextra
12 Month Hotline$5.00Mextra
Genesis Product$8.00Mextra
Genesis Demographics$7.00Mextra
Genesis Premium Demographic – Ethnic$10.00Mextra
Genesis Premium Demographic – Religion$10.00Mextra
Key Coding$3.50Mextra
Run Charges$10.00Mextra
Non-datalogix Users
1 Demographic$12.00Mextra
2 Demographics$15.00Mextra
3 Demographics$20.00Mextra
Omit Housefile$50.00fee
———- SUMMARY DESCRIPTION ———-
Consumers who shop from a huge variety of incredible values adding style, charm, and uniqueness to their homes.
10% male, 81% female; average age 56.
Average unit of sale $50.

———- DATACARD DESCRIPTION ———-
THE COLLECTION ETC. CATALOG OFFERS A LARGE ASSORTMENT OF UNIQUE GIFTS, HOME ESSENTIALS, AND GARDEN ACCESSORIES WITH ITEMS FOR $14.99 OR LESS!
COLLECTIONS ETC.’S SELECTION OF VALUE PRICED MERCHANDISE AND CUSTOMER FOCUS HAS PROPELLED THE GROWTH OF LOYAL CUSTOMERS.
GENESIS ENHANCED SELECTS: WHAT IS GENESIS? GENESIS POWERED BY DATALOGIX USES AGGREGATED TRANSACTIONAL DATA AND DEMOGRAPHIC ATTRIBUTES TO PROVIDE MAILERS THE MOST SELECTABLE LIST UNIVERSE ON THE MARKET, ALL AT THE INDIVIDUAL LIST LEVEL! FORMERLY ALEXA, AND NOW REBUILT AS GENESIS WITH THE DEEP TRANSACTIONAL DATA SET OF DATALOGIX, GENESIS OFFERS NUMEROUS RFMP SELECTS, AS WELL AS A COMPREHENSIVE DEMOGRAPHIC SELECTIONS. CALL TO INQUIRE HOW GENESIS ENHANCED SELECTS CAN WORK FOR YOU. (GENESIS SELECTIONS ARE AVAILABLE FOR ANY DATALOGIX PARTICIPANT. GENESIS DEMOGRAPHIC SELECTIONS ARE AVAILABLE TO ANY MAILER. )
GENESIS PRICING FOR DATALOGIX PARTICIPANTS:
GENESIS SELECTS ARE AVAILABLE TO DATALOGIX PARTICIPANTS. THE DATALOGIX IS ACTUAL TRANSACTIONAL DATA INCLUDING RECENCY OF PURCHASE, FREQUENCY, MONETARY, AND PRODUCT CATEGORIES/SUBCATEGORIES.
-GENESIS PRODUCT ATTRIBUTES FEE – $8/M WITH $50/L MINIMUM (USAGE ALLOWED BY DATALOGIX PARTICIPANTS ONLY)
-GENESIS DEMOGRAPHICS & LIFESTYLE ATTRIBUTES – $7/M EACH WITH $50/L MINIMUM; THESE SELECTIONS ARE AVAILABLE TO ANY MAILERS.
-OMIT HOUSEFILE – $50/L
GENESIS DEMOGRAPHIC PRICING FOR NON DATALOGIX USERS:
DEMOGRAPHIC ATTRIBUTES ARE AVAILABLE FOR ANY MAILER
$12/M FOR ONE DEMOGRAPHIC
$15/M FOR TWO DEMOGRAPHICS
$20/M FOR THREE DEMOGRAPHICS
AVERAGE INCOME: $51,270.00

SRDS Classification
USAConsumer558Home & Home Service

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$7.50Mextra
E-mail$75.00fee
FTP$75.00fee
Cartridge$75.00fee
Wamnet$75.00fee