Collections Etc. – Wiland Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

Selections Counts Price per/M
Total Universe 1,692,765 *$105.00
12 month Buyers for Model Selections 1,014,367 +5.00
6 month Buyers for Model Selections 547,968 +10.00
3 month Buyers for Model Selections 354,004 +15.00
1 month Buyers for Model Selections 171,797 +20.00

(*) Fundraisers/publishers, 75.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Scoring $30.00 M extra
Key Coding $3.50 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Collections Etc file to connect with their ideal customer type.
13% male, 80% female.
Average unit of sale $50.

———- DATACARD DESCRIPTION ———-
THE COLLECTIONS ETC. CATALOG OFFERS A LARGE ASSORTMENT OF UNIQUE GIFTS, HOME ESSENTIALS, AND GARDEN ACCESSORIES FOR $14.99 OR LESS! THESE HIGHLY RESPONSIVE CONSUMERS SHOP FROM A HUGE VARIETY OF INCREDIBLE VALUES ADDING STYLE, CHARM,AND UNIQUENESS TO THEIR HOMES.
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE COLLECTIONS ETC FILE TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE. THIS IS A GREAT OPPORTUNITY FOR FUNDRAISERS.NON-PROFIT MAILERS, PUBLISHERS AND CATALOGERS.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
AVERAGE INCOME: $51,270.00

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $65.00 fee
E-mail $65.00 fee