Colony Brands Catalogs – Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 27, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Universe3,373,502*$100.00
12 month buyers2,200,209$100.00
6 month buyers1,017,830+5.00
3 month buyers752,848+10.00
6 month change of address466,307$95.00
12 month catalog requesters1,972,021$100.00
Internet buyers @postal address938,093+10.00
12 month catalog product selects:
   Linen/textiles352,000+10.00
   Furniture251,000+10.00
   Home Accessories234,000+10.00
   Fitness/Health60,000+10.00
   Apparel510,000+10.00
   Electronics158,000+10.00
   Collectibles171,000+10.00
   Personal Care45,000+10.00
   Kitchen335,000+10.00
   Travel/Auto26,000+10.00
   Beauty/Cosmetics65,000+10.00
   Jewelry148,000+10.00
   Toys/Games83,000+10.00
   Fashion Accessories566,000+10.00
Age
   18-2413,901+10.00
   25-34127,373+10.00
   35-44238,904+10.00
   45-54391,724+10.00
   55-64396,269+10.00
   65-74239,612+10.00
   75+168,710+10.00
Income range
   Under 15,000.00224,734+10.00
   15,000.00-19,999.0091,226+10.00
   20,000.00-24,999.0093,546+10.00
   25,000.00-29,999.0088,472+10.00
   30,000.00-34,999.00117,485+10.00
   35,000.00-39,999.0093,515+10.00
   40,000.00-44,999.00128,768+10.00
   45,000.00-49,999.0088,117+10.00
   50,000.00-54,999.00124,476+10.00
   55,000.00-59,999.0076,795+10.00
   60,000.00-64,999.00102,519+10.00
   65,000.00-74,999.00118,664+10.00
   75,000.00-99,999.00191,678+10.00
   100,000.00-149,999.00133,344+10.00
   150,000.00-174,999.0024,458+10.00
   175,000.00-199,999.0010,923+10.00
   200,000.00-249,999.0014,695+10.00
   250,000.00+14,652+10.00

(*) Fundraiser, publishers, and insurance offers, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Hotline$15.00Mextra
3 Month Holtine$10.00Mextra
6 Month Hotline$5.00Mextra
Gender$5.00Mextra
Multi Bbuyer$5.00Mextra
New To File Buyer$5.00Mextra
Payment Method$10.00Mextra
Bank Card Buyers$10.00Mextra
Gift Buyers$10.00Mextra
Personal Use Buyers$10.00Mextra
SCF$5.00Mextra
State$5.00Mextra
Zip$5.00Mextra
Zip+4 (n/C)
Furniture Buyers$10.00Mextra
Home Furnishings/Kitchen$10.00Mextra
Linen Textiles Buyers$10.00Mextra
Kitchen Buyers$10.00Mextra
Home Accessories Buyers$10.00Mextra
Collectibles Buyers$10.00Mextra
Electronics Buyers$10.00Mextra
Fashion/Accessories$10.00Mextra
Apparel Buyers$10.00Mextra
Jewelry$10.00Mextra
Plus Size Buyers$10.00Mextra
Personal Care Buyers$10.00Mextra
Health And Fitness$10.00Mextra
Beauty And Cosmetics Buyers$10.00Mextra
Internet Buyers$10.00Mextra
Age$10.00Mextra
Income Range$10.00Mextra
Key Coding$2.00Mextra
Run Charge$8.00Mextra
Cancellation Run Charge$10.00Mextra
Manual Zip Set Up Fee$50.00fee
Nth Name
———- SUMMARY DESCRIPTION ———-
Database of Colony Brands consumer catalogs.
10% male, 90% female; average age 57.
Average unit of sale $90.

———- DATACARD DESCRIPTION ———-
THE COLONY BRANDS CATALOGS MASTERFILE (FORMERLY SWISS COLONY CATALOGS MASTERFILE OR SEVENTH AVENUE CATALOGS MASTERFILE) IS A DATABASE OF 10 CONSUMER CATALOGS THAT PROVIDES YOU WITH MILLIONS OF PRODUCTIVE CATALOGS SHOPPERS TO SELECT. THE CATALOG INTERNET BUYERS HAVE AN AVERAGE INCOME OF 65,000.

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee