Colony Brands Catalogs – Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 27, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Universe 3,373,502 *$100.00
12 month buyers 2,200,209 $100.00
6 month buyers 1,017,830 +5.00
3 month buyers 752,848 +10.00
6 month change of address 466,307 $95.00
12 month catalog requesters 1,972,021 $100.00
Internet buyers @postal address 938,093 +10.00
12 month catalog product selects:
   Linen/textiles 352,000 +10.00
   Furniture 251,000 +10.00
   Home Accessories 234,000 +10.00
   Fitness/Health 60,000 +10.00
   Apparel 510,000 +10.00
   Electronics 158,000 +10.00
   Collectibles 171,000 +10.00
   Personal Care 45,000 +10.00
   Kitchen 335,000 +10.00
   Travel/Auto 26,000 +10.00
   Beauty/Cosmetics 65,000 +10.00
   Jewelry 148,000 +10.00
   Toys/Games 83,000 +10.00
   Fashion Accessories 566,000 +10.00
Age
   18-24 13,901 +10.00
   25-34 127,373 +10.00
   35-44 238,904 +10.00
   45-54 391,724 +10.00
   55-64 396,269 +10.00
   65-74 239,612 +10.00
   75+ 168,710 +10.00
Income range
   Under 15,000.00 224,734 +10.00
   15,000.00-19,999.00 91,226 +10.00
   20,000.00-24,999.00 93,546 +10.00
   25,000.00-29,999.00 88,472 +10.00
   30,000.00-34,999.00 117,485 +10.00
   35,000.00-39,999.00 93,515 +10.00
   40,000.00-44,999.00 128,768 +10.00
   45,000.00-49,999.00 88,117 +10.00
   50,000.00-54,999.00 124,476 +10.00
   55,000.00-59,999.00 76,795 +10.00
   60,000.00-64,999.00 102,519 +10.00
   65,000.00-74,999.00 118,664 +10.00
   75,000.00-99,999.00 191,678 +10.00
   100,000.00-149,999.00 133,344 +10.00
   150,000.00-174,999.00 24,458 +10.00
   175,000.00-199,999.00 10,923 +10.00
   200,000.00-249,999.00 14,695 +10.00
   250,000.00+ 14,652 +10.00

(*) Fundraiser, publishers, and insurance offers, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $15.00 M extra
3 Month Holtine $10.00 M extra
6 Month Hotline $5.00 M extra
Gender $5.00 M extra
Multi Bbuyer $5.00 M extra
New To File Buyer $5.00 M extra
Payment Method $10.00 M extra
Bank Card Buyers $10.00 M extra
Gift Buyers $10.00 M extra
Personal Use Buyers $10.00 M extra
SCF $5.00 M extra
State $5.00 M extra
Zip $5.00 M extra
Zip+4 (n/C)
Furniture Buyers $10.00 M extra
Home Furnishings/Kitchen $10.00 M extra
Linen Textiles Buyers $10.00 M extra
Kitchen Buyers $10.00 M extra
Home Accessories Buyers $10.00 M extra
Collectibles Buyers $10.00 M extra
Electronics Buyers $10.00 M extra
Fashion/Accessories $10.00 M extra
Apparel Buyers $10.00 M extra
Jewelry $10.00 M extra
Plus Size Buyers $10.00 M extra
Personal Care Buyers $10.00 M extra
Health And Fitness $10.00 M extra
Beauty And Cosmetics Buyers $10.00 M extra
Internet Buyers $10.00 M extra
Age $10.00 M extra
Income Range $10.00 M extra
Key Coding $2.00 M extra
Run Charge $8.00 M extra
Cancellation Run Charge $10.00 M extra
Manual Zip Set Up Fee $50.00 fee
Nth Name
———- SUMMARY DESCRIPTION ———-
Database of Colony Brands consumer catalogs.
10% male, 90% female; average age 57.
Average unit of sale $90.

———- DATACARD DESCRIPTION ———-
THE COLONY BRANDS CATALOGS MASTERFILE (FORMERLY SWISS COLONY CATALOGS MASTERFILE OR SEVENTH AVENUE CATALOGS MASTERFILE) IS A DATABASE OF 10 CONSUMER CATALOGS THAT PROVIDES YOU WITH MILLIONS OF PRODUCTIVE CATALOGS SHOPPERS TO SELECT. THE CATALOG INTERNET BUYERS HAVE AN AVERAGE INCOME OF 65,000.

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee