Colony Brands Catalogs – Modeling Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 27, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Universe2,403,000*$100.00

(*) Special fundraising rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
SCF$5.00Mextra
State$5.00Mextra
Zip$5.00Mextra
Zip+4
Scoring Fee$20.00Mextra
DMA Suppress
Manual Zip Set Up Fee$50.00fee
Nth Name
Run Charges$8.00Mextra
———- SUMMARY DESCRIPTION ———-
Colony Brands modeling masterfile consists of 10 consumer catalogs.
10% male, 90% female; average age 57.
Average unit of sale $90.

———- DATACARD DESCRIPTION ———-
THE COLONY BRANDS MODELING MASTERFILE IS A DATABASE OF 10 CONSUMER CATALOGS (SWISS COLONY, SEVENTH AVENUE, MIDNIGHT VELVET, GINNY’S COUNTRY DOOR, MONROE & MAIN, MONTGOMERY WARD, ASHRO, TENDER FILET, WISCONSIN CHEESEMAN) AND PROVIDES AN ATTRACTIVE UNIVERSE OF CATALOG AND INTERNET BUYERS. THESE SHOPPERS ARE READY TO BUY. AVERAGE INCOME: 65,000.
TYPES OF MODELS:
GOOD CUSTOMER MATCH –
MAILER PROVIDES A 100,000 NAMES SAMPLING OF THEIR BEST CUSTOMERS TO THE SERVICE BUREAU. THE GOOD CUSTOMER MATCH COMBINES EVERYTHING KNOWN ABOUT EACH INDIVIDUAL ON A MAILER’S CUSTOMER FILE TO CREATE A MODEL THAT IDENTIFIES MORE OF THOSE BEST CUSTOMERS ON THE COLONY BRANDS MASTERFILE. THE MODEL IS BUILT USING THE MAILER’S BEST CUSTOMERS AND UTILIZES THE DATA AVAILABLE ON THE COLONY BRANDS MASTERFILE TO CREATE A CUSTOM REGRESSION MODEL.
REGRESSION MODEL-
A FULL REGRESSION MODEL REQUIRES MAILING A QUANTITY OF COLONY BRANDS MASTERFILE NAMES THAT IS SIGNIFICANT ENOUGH TO PRODUCE AT LEAST 1,000 NET PAID RESPONSES. THE DATA ELEMENTS OF THE NAMES SELECTED ARE SAVED AT THE TIME THE ORDER WAS SELECTED WHEN THE MAILING IS COMPLETE, THE RESPONSES AND NET MAILED NAMES ARE RETURNED TO US TO MATCH AGAINST THE GROSS ORDER FILE. A CUSTOM REGRESSION MODEL IS CREATED USING THE MATCHED RESPONSES AND NON-RESPONSES.
WHEN THE MODEL BUILD IS COMPLETED, A REPORT WITH THE GAINS TABLE, MODEL VARIABLES, AND DATA PROFILE WILL BE ISSUED AND SENT TO THE BROKER/MAILER. APPLICABLE SELECTION AND SCORING FEES APPLY. AN ORDER FOR THE MODEL BUILD MUST BE PLACED WITH IMS BEFORE THE MODELING CAN BEGIN. A SECOND ORDER IS NEEDED TO SELECT THE NAMES THAT WILL BE MAILED.
ALLOW 6-8 WEEKS FOR A MODEL BUILD.
RENTAL FILE ONLY.
AVERAGE INCOME 65,000.00

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
100% Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee