Colorful Images Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Nov 18, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2015
Minimum order 8,000.

Selections Counts Price per/M
Total universe 231,708 *$105.00
   1 month catalog buyers 12,128 +21.00
   3 month catalog buyers 30,392 +16.00
   6 month catalog buyers 62,018 +11.00
   12 month catalog buyers 142,205 +6.00

(*) Fundraiser/publisher rate, 75.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Monthly Hotline $21.00 M extra
3 Month Hotline $16.00 M extra
6 Month Hotline $11.00 M extra
12 Month Hotline $6.00 M extra
25.00+ Buyers $16.00 M extra
50.00+ Buyers $26.00 M extra
75.00+ Buyers $31.00 M extra
100.00+ Buyers $36.00 M extra
Business Address $11.00 M extra
Credit Card $11.00 M extra
Gender $10.00 M extra
Key Coding $3.00 M extra
Last Purchase Dollar $11.00 M extra
Multi/Single Buyers $11.00 M extra
Product $11.00 M extra
Run Charge $8.00 M extra
State $6.00 M extra
SCF $6.00 M extra
Zip $6.00 M extra
Product Selects:
Birds & Butterflies $16.00 M extra
Birthday $16.00 M extra
Business Address $16.00 M extra
Cats $16.00 M extra
Children’s Merchandise $16.00 M extra
Christmas $16.00 M extra
Christian $16.00 M extra
Collectibles/Nostalgia $16.00 M extra
Cooking/Kitchen $16.00 M extra
Country $16.00 M extra
Dogs $16.00 M extra
Fashion/Accessories $16.00 M extra
Flowers & Garden $16.00 M extra
Harvest $16.00 M extra
Home Office $16.00 M extra
Holiday $16.00 M extra
Horses $16.00 M extra
Irish $16.00 M extra
Needlecraft/Sewing $16.00 M extra
Ocean/Sailing $16.00 M extra
Patriotic $16.00 M extra
Personalized $16.00 M extra
Sports $16.00 M extra
Teacher $16.00 M extra
Teddy Bears & Bunnies $16.00 M extra
Western/Cowboy $16.00 M extra
Whales & Marine $16.00 M extra
Whimsical $16.00 M extra
Wildlife $16.00 M extra
———- SUMMARY DESCRIPTION ———-
Masterfile of catalog buyers of personalized products, home decor and gifts.
11% male, 89% female; ages 30-54.
Average unit of sale $35.

———- DATACARD DESCRIPTION ———-
THE COLORFUL IMAGES CATALOG OFFERS UNIQUE PERSONALIZED PRODUCTS, HOME DECOR AND GIFTS FOR THE SAVVY MAIL ORDER SHOPPER. ALREADY WELL-KNOWN FOR THEIR PERSONALIZED PAPER PRODUCTS, COLORFUL IMAGES ALSO CARRIES A LARGE ASSORTMENT OF GIFTS AND GENERAL MERCHANDISE INCLUDING COLLECTIBLES, KITCHEN DECORATIVE ACCESSORIES, RELIGIOUS THEMED GIFTS, CHILDREN’S TOYS, JEWELRY, APPAREL, SPORTS THEMED GIFTS, PET PRODUCTS AND MORE.
AVERAGE INCOME: 40,000

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up
Pressure Sensitive Labels $10.00 M extra
Mag Tape $70.00 fee
E-mail $30.00 fee
Cartrdige $30.00 fee
FTP $75.00 fee