Company Kids ALEXA Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 26, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 124,267 *$115.00
30 day buyers 6,690 +26.00
   3 month buyers 17,331 +21.00
   6 month buyers 31,777 +16.00
   12 month buyers 70,603 +11.00
   24 month buyers 124,268 $115.00

(*) Fundraiser/publisher rate, 70.00/M.
Net names are against house file only.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
3 Month Hotline $21.00 M extra
6 Month Hotline $16.00 M extra
12 Month Hotline $11.00 M extra
50.00+ Buyers $22.00 M extra
75.00+ Buyers $27.00 M extra
100.00+ Buyers $32.00 M extra
2+ Zips $5.00 M extra
Alexa Enhancements: $11.00 M extra
POC 0-2 $11.00 M extra
POC 3-5 $11.00 M extra
POC 6-10 $11.00 M extra
POC 11-15 $11.00 M extra
POC 16-17 $11.00 M extra
Head Of Household Age:
25-34
35-44
45-54
55-64
65-74
75+
Change Of Address $21.00 M extra
Credit Card $7.00 M extra
Ethnic/Ethnicity $10.00 M extra
Gender $6.00 M extra
Omit Housefile $50.00 fee
Religion/Religious $10.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
Key Coding $3.50 M extra
Run Charge $8.00 M extra
———- SUMMARY DESCRIPTION ———-
Enhanced file of buyers of kids bedding, kids room decor and kids apparel.
5% male, 83% female; ages 35-54.
Average unit of sale $132.

———- DATACARD DESCRIPTION ———-
COMPANY KIDS WHERE IMAGINATIONS COME TO LIFE. COMPANY KIDS PROVIDES UNIQUE KIDS BEDDING, BOYS BEDDING AND BABY BEDDING. MAKE YOUR KID’S ROOM A SPECIAL PLACE TO INSPIRE THEIR DREAMS WITH UNIQUE KIDS’ AREA RUGS AND DECORATIVE WALL ACCENTS. CATEGORIES ALSO INCLUDE BED & BATH, PERSONALIZED PRODUCTS, FURNITURE & STORAGE, RUGS & INCOME.
AVERAGE INCOME: $96,500; 81% HOMEOWNERS; 97% MARRIED; 79% PRESENCE OF CHILDREN

SRDS Classification
USA Consumer 520 Children

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee