Company Kids – Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Nov 18, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2015
Minimum order 10,000.

Selections Counts Price per/M
Total universe 128,105 *$115.00
   30-day buyers 7,991 +26.00
   3 month buyers 20,112 +21.00
   6 month buyers 38,530 +16.00
   12 month buyers 74,195 +11.00
   24 month buyers 128,105 $115.00

(*) Fundraiser/publisher rate, 70.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $32.00 M extra
50.00+ Buyers $22.00 M extra
75.00+ Buyers $27.00 M extra
12 Month Hotline $11.00 M extra
2+Zips $5.00 M extra
3 Month Hotline $21.00 M extra
6 Month Hotline $16.00 M extra
Genesis Enhancement $11.00 M extra
Genesis Member
Change Of Address $21.00 M extra
Credit Card $7.00 M extra
Ethnic/Ethnicity $10.00 M extra
Ethnic/Religion $10.00 M extra
Gender $6.00 M extra
Monthly Hotline $26.00 M extra
Omit Housefile $50.00 fee
Religion/Religious
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
Key Coding $3.50 M extra
Run Charge $8.00 M extra
Alexa Enhancements
Poc 0-2 $11.00 M extra
Poc 3-5 $11.00 M extra
Poc 6-10 $11.00 M extra
Poc 11-15 $11.00 M extra
Poc 16-17 $11.00 M extra
Hhi 20k-49k $11.00 M extra
Hhi 50k-74k $11.00 M extra
Hhi 75k-100k $11.00 M extra
Hhi 101k-149k $11.00 M extra
Hhi 150k+ $11.00 M extra
Head Of Household Age
25-34 $11.00 M extra
35-44 $11.00 M extra
45-53 $11.00 M extra
55-64 $11.00 M extra
65-74 $11.00 M extra
75+ $11.00 M extra
Genesis Product Attribute Fee (50.00 Flat Minimum) $8.00 M extra
Genesis Demographic & Lifestyle Attributes (50.00 Flat Minimum) $7.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of Company Kids products.
5% male, 83% female; ages 35-54.
Average unit of sale $132.

———- DATACARD DESCRIPTION ———-
COMPANY KIDS – WHERE IMAGINATIONS COME TO LIFE. COMPANY KIDS PROVIDES UNIQUE KIDS BEDDING, KIDS ROOM DECOR AND KIDS APPAREL. THEY OFFER EXCLUSIVE DESIGNS FOR GIRLS BEDDING, BOYS BEDDING AND BABY BEDDING. MAKE YOUR KIDS’ ROOM A SPECIAL PLACE TO INSPIRE THEIR DREAMS WITH UNIQUE KIDS’ AREA RUGS AND DECORATIVE WALL ACCENTS. CATEGORIES ALSO INCLUDE BED & BATH, PERSONALIZED PRODUCTS, FURNITURE & STORAGE, RUGS & WINDOWS, AND GIFTS. THESE BUYERS ARE EDUCATED, AFFLUENT HOMEOWNERS WITH DISCRETIONARY INCOME.
A NATURAL AUDIENCE FOR FUNDRAISING, MEN’S & WOMEN’S APPAREL, PUBLISHING, EPICUREAN, HOME DECOR AND GIFTS, CHILDREN’S OFFERS, GARDENING, BOOKS AND MAGAZINES.
AVERAGE INCOME: $96,500;
81% HOMEOWNERS;
79% PRESENCE OF CHILDREN;
97% MARRIED

SRDS Classification
USA Consumer 520 Children

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee