Company Kids – Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Nov 18, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2015
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe128,105*$115.00
   30-day buyers7,991+26.00
   3 month buyers20,112+21.00
   6 month buyers38,530+16.00
   12 month buyers74,195+11.00
   24 month buyers128,105$115.00

(*) Fundraiser/publisher rate, 70.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$32.00Mextra
50.00+ Buyers$22.00Mextra
75.00+ Buyers$27.00Mextra
12 Month Hotline$11.00Mextra
2+Zips$5.00Mextra
3 Month Hotline$21.00Mextra
6 Month Hotline$16.00Mextra
Genesis Enhancement$11.00Mextra
Genesis Member
Change Of Address$21.00Mextra
Credit Card$7.00Mextra
Ethnic/Ethnicity$10.00Mextra
Ethnic/Religion$10.00Mextra
Gender$6.00Mextra
Monthly Hotline$26.00Mextra
Omit Housefile$50.00fee
Religion/Religious
SCF$6.00Mextra
State$6.00Mextra
Zip$6.00Mextra
Key Coding$3.50Mextra
Run Charge$8.00Mextra
Alexa Enhancements
Poc 0-2$11.00Mextra
Poc 3-5$11.00Mextra
Poc 6-10$11.00Mextra
Poc 11-15$11.00Mextra
Poc 16-17$11.00Mextra
Hhi 20k-49k$11.00Mextra
Hhi 50k-74k$11.00Mextra
Hhi 75k-100k$11.00Mextra
Hhi 101k-149k$11.00Mextra
Hhi 150k+$11.00Mextra
Head Of Household Age
25-34$11.00Mextra
35-44$11.00Mextra
45-53$11.00Mextra
55-64$11.00Mextra
65-74$11.00Mextra
75+$11.00Mextra
Genesis Product Attribute Fee (50.00 Flat Minimum)$8.00Mextra
Genesis Demographic & Lifestyle Attributes (50.00 Flat Minimum)$7.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of Company Kids products.
5% male, 83% female; ages 35-54.
Average unit of sale $132.

———- DATACARD DESCRIPTION ———-
COMPANY KIDS – WHERE IMAGINATIONS COME TO LIFE. COMPANY KIDS PROVIDES UNIQUE KIDS BEDDING, KIDS ROOM DECOR AND KIDS APPAREL. THEY OFFER EXCLUSIVE DESIGNS FOR GIRLS BEDDING, BOYS BEDDING AND BABY BEDDING. MAKE YOUR KIDS’ ROOM A SPECIAL PLACE TO INSPIRE THEIR DREAMS WITH UNIQUE KIDS’ AREA RUGS AND DECORATIVE WALL ACCENTS. CATEGORIES ALSO INCLUDE BED & BATH, PERSONALIZED PRODUCTS, FURNITURE & STORAGE, RUGS & WINDOWS, AND GIFTS. THESE BUYERS ARE EDUCATED, AFFLUENT HOMEOWNERS WITH DISCRETIONARY INCOME.
A NATURAL AUDIENCE FOR FUNDRAISING, MEN’S & WOMEN’S APPAREL, PUBLISHING, EPICUREAN, HOME DECOR AND GIFTS, CHILDREN’S OFFERS, GARDENING, BOOKS AND MAGAZINES.
AVERAGE INCOME: $96,500;
81% HOMEOWNERS;
79% PRESENCE OF CHILDREN;
97% MARRIED

SRDS Classification
USAConsumer520Children

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$55.00fee