Company Store, The – ALEXA Enhanced

———- SRDS UPDATED/CONFIRMED ———-
May 2, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 127,000 $115.00
30-day buyers 6,611 +26.00
3 month buyers 15,818 +21.00
6 month buyers 38,020 +16.00
12 month buyers 63,500 +11.00
24 month buyers 127,000 $115.00
12 month internet buyers 206,295 $150.00
Alexa enhancements:
   POC 0-2 111,077 +11.00
   POC 3-5 166,978 +11.00
   POC 6-10 201,474 +11.00
   POC 11-15 72,161 +11.00
   POC 16-17 35,115 +11.00
   HHI 0-19K 39,778 +11.00
   HHI 20K-49K 230,259 +11.00
   HHI 50K-75K 336,324 +11.00
   HHI 75K-100K 331,952 +11.00
   HHI 101K-149K 464,124 +11.00
   HHI 150-249 111,187 +11.00
   HHI 250K+ 47,522 +11.00
Head of Household Age:
   25-34 141,548 +11.00
   35-44 374,658 +11.00
   45-54 303,614 +11.00
   55-64 266,993 +11.00
   65-74 130,272 +11.00
   75+ 71,106 +11.00

Net name arrangement, plus 8.00/M running charges

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $32.00 M extra
50.00+ Buyers $22.00 M extra
75.00+ Buyers $27.00 M extra
2+ Zips $5.00 M extra
3 Month Hotline $21.00 M extra
6 Month Hotline $16.00 M extra
Monthly Hotline $26.00 M extra
ALEXA Enhancement $11.00 M extra
Children’s Merchandise $21.00 M extra
Credit Card $7.00 M extra
Ethnic/Ethnicity $10.00 M extra
Gender $6.00 M extra
Member On Member $8.00 M extra
Multi Buyers $11.00 M extra
Omit Housefile $50.00 fee
Religion/Religious $10.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
Key Coding $3.50 M extra
Run Charge $8.00 M extra
———- SUMMARY DESCRIPTION ———-
The Company Store catalog is the leading source of world famous down comforters and pillows, designer ensembles, flannel sheet sets, duvet covers and children’s designs.
8% male, 92% female; ages 35-54.
Average unit of sale $155.

———- DATACARD DESCRIPTION ———-
THE COMPANY STORE CATALOG IS THE LEADING SOURCE OF WORLD FAMOUS DOWN COMFORTERS AND PILLOWS, DESIGNER ENSEMBLES, FLANNEL SHEET SETS, DUVET COVERS, AND CHILDREN’S DESIGNS. THIS BEAUTIFUL CATALOG ALSO FEATURES WINDOW TREATMENTS, GIFTS AND OTHER HOME DECOR ACCESSORIES. THESE BUYERS ARE EDUCATED, AFFLUENT HOMEOWNERS WITH DISCRETIONARY INCOME.
81% HOMEOWNERS
37% PRESENCE OF CHILDREN
AVERAGE INCOME: $90,000
70% MARRIED

SRDS Classification
USA Consumer 558 Home & Home Service

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee