Company Store, The – ALEXA Enhanced

———- SRDS UPDATED/CONFIRMED ———-
May 2, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe127,000$115.00
30-day buyers6,611+26.00
3 month buyers15,818+21.00
6 month buyers38,020+16.00
12 month buyers63,500+11.00
24 month buyers127,000$115.00
12 month internet buyers206,295$150.00
Alexa enhancements:
   POC 0-2111,077+11.00
   POC 3-5166,978+11.00
   POC 6-10201,474+11.00
   POC 11-1572,161+11.00
   POC 16-1735,115+11.00
   HHI 0-19K39,778+11.00
   HHI 20K-49K230,259+11.00
   HHI 50K-75K336,324+11.00
   HHI 75K-100K331,952+11.00
   HHI 101K-149K464,124+11.00
   HHI 150-249111,187+11.00
   HHI 250K+47,522+11.00
Head of Household Age:
   25-34141,548+11.00
   35-44374,658+11.00
   45-54303,614+11.00
   55-64266,993+11.00
   65-74130,272+11.00
   75+71,106+11.00

Net name arrangement, plus 8.00/M running charges

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$32.00Mextra
50.00+ Buyers$22.00Mextra
75.00+ Buyers$27.00Mextra
2+ Zips$5.00Mextra
3 Month Hotline$21.00Mextra
6 Month Hotline$16.00Mextra
Monthly Hotline$26.00Mextra
ALEXA Enhancement$11.00Mextra
Children’s Merchandise$21.00Mextra
Credit Card$7.00Mextra
Ethnic/Ethnicity$10.00Mextra
Gender$6.00Mextra
Member On Member$8.00Mextra
Multi Buyers$11.00Mextra
Omit Housefile$50.00fee
Religion/Religious$10.00Mextra
SCF$6.00Mextra
State$6.00Mextra
Zip$6.00Mextra
Key Coding$3.50Mextra
Run Charge$8.00Mextra
———- SUMMARY DESCRIPTION ———-
The Company Store catalog is the leading source of world famous down comforters and pillows, designer ensembles, flannel sheet sets, duvet covers and children’s designs.
8% male, 92% female; ages 35-54.
Average unit of sale $155.

———- DATACARD DESCRIPTION ———-
THE COMPANY STORE CATALOG IS THE LEADING SOURCE OF WORLD FAMOUS DOWN COMFORTERS AND PILLOWS, DESIGNER ENSEMBLES, FLANNEL SHEET SETS, DUVET COVERS, AND CHILDREN’S DESIGNS. THIS BEAUTIFUL CATALOG ALSO FEATURES WINDOW TREATMENTS, GIFTS AND OTHER HOME DECOR ACCESSORIES. THESE BUYERS ARE EDUCATED, AFFLUENT HOMEOWNERS WITH DISCRETIONARY INCOME.
81% HOMEOWNERS
37% PRESENCE OF CHILDREN
AVERAGE INCOME: $90,000
70% MARRIED

SRDS Classification
USAConsumer558Home & Home Service

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee