Cook’s Illustrated

———- SRDS UPDATED/CONFIRMED ———-
Aug 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 8,000.

Selections Counts Price per/M
1 month subscribers 52,193 *$100.00
   3 month subscribers 201,848 +5.00
Active subscribers 753,762 $100.00
Active book buyers 1,737,203 $110.00
Total expires 1,266,482 $75.00

(*) Plus 10.00/M selection fee.
Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
COA $7.00 M extra
Gender $7.00 M extra
Paid $7.00 M extra
Renewals $7.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $1.50 M extra
Zip+4 $5.00 M extra
Enhancement $15.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine of step-by-step guides and professional tips to make their own gourmet meals at home.
26% male, 61% female; average age 45.
Average unit of sale $24.95.

———- DATACARD DESCRIPTION ———-
COOK’S ILLUSTRATED, PUBLISHED BI-MONTHLY BY AMERICA’S TEST KITCHEN, PROVIDES GOURMET COOKING ENTHUSIASTS WITH RECIPES, PRODUCT REVIEWS, AND RECOMMENDATIONS EXHAUSTIVELY RESEARCHED IN COOK’S FAMOUS TEST KITCHENS. ADVERTISING FREE, EACH ISSUE BRINGS ITS READERS ILLUSTRATED DIRECTIONS ON THE BEST WAY TO PREPARE RECIPES FROM PIZZA TO PLUM PUDDING, RESULTS OF BLIND FOOD TASTINGS, WINE REVIEWS AND KITCHENS EQUIPMENT TESTS. THIS IS A MUST TEST FOR ALL COOKING, KITCHENWARE, HOME FURNISHING, GARDENING, PUBLISHING, CREDIT, FUNDRAISING AND GENERAL MERCHANDISE OFFERS.
AVERAGE INCOME $75,000; 88% COLLEGE EDUCATED; 68% OWN THEIR OWN HOMES

SRDS Classification
USA Consumer 536 Epicurean & Specialty Foods

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $6.50 M extra
E-mail $55.00 fee
Mag Tape $30.00 fee
Cartridge $25.00 fee
FTP $80.00 fee