Cook’s Illustrated

———- SRDS UPDATED/CONFIRMED ———-
Aug 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 8,000.

SelectionsCountsPrice per/M
1 month subscribers52,193*$100.00
   3 month subscribers201,848+5.00
Active subscribers753,762$100.00
Active book buyers1,737,203$110.00
Total expires1,266,482$75.00

(*) Plus 10.00/M selection fee.
Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
COA$7.00Mextra
Gender$7.00Mextra
Paid$7.00Mextra
Renewals$7.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Key Coding$1.50Mextra
Zip+4$5.00Mextra
Enhancement$15.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine of step-by-step guides and professional tips to make their own gourmet meals at home.
26% male, 61% female; average age 45.
Average unit of sale $24.95.

———- DATACARD DESCRIPTION ———-
COOK’S ILLUSTRATED, PUBLISHED BI-MONTHLY BY AMERICA’S TEST KITCHEN, PROVIDES GOURMET COOKING ENTHUSIASTS WITH RECIPES, PRODUCT REVIEWS, AND RECOMMENDATIONS EXHAUSTIVELY RESEARCHED IN COOK’S FAMOUS TEST KITCHENS. ADVERTISING FREE, EACH ISSUE BRINGS ITS READERS ILLUSTRATED DIRECTIONS ON THE BEST WAY TO PREPARE RECIPES FROM PIZZA TO PLUM PUDDING, RESULTS OF BLIND FOOD TASTINGS, WINE REVIEWS AND KITCHENS EQUIPMENT TESTS. THIS IS A MUST TEST FOR ALL COOKING, KITCHENWARE, HOME FURNISHING, GARDENING, PUBLISHING, CREDIT, FUNDRAISING AND GENERAL MERCHANDISE OFFERS.
AVERAGE INCOME $75,000; 88% COLLEGE EDUCATED; 68% OWN THEIR OWN HOMES

SRDS Classification
USAConsumer536Epicurean & Specialty Foods

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$6.50Mextra
E-mail$55.00fee
Mag Tape$30.00fee
Cartridge$25.00fee
FTP$80.00fee