Country Gardens

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 143,159 *$110.00
Active subscribers 143,159 $110.00
3 month hotline subscribers 28,416 +12.00
   6 month hotline subscribers 68,452 +9.00
12 month COA subscribers 2,576 +9.00

(*) Catalog rate, 85.00/M; expires, 75.00/M; fundraising rate, 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.50/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
3rd Party Blow-in $10.00 M extra
Age $16.00 M extra
DTP/DMS $12.00 M extra
Gender $9.00 M extra
Income $16.00 M extra
Lifestyle $16.00 M extra
Paid $12.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Key Coding $3.50 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine for people who have a passion for gardening.
12% male, 88% female; average age 44.
Average unit of sale $23.97.

———- DATACARD DESCRIPTION ———-
PUBLISHED BY MEREDITH CORPORATION, COUNTRY GARDENS SPEAKS TO THOSE PEOPLE WHOSE PASSION FOR GARDENING IS THE CENTRAL PART OF THEIR BUSY LIVES.
COUNTRY GARDENS IS A RESOURCE FOR INSPIRATION, HELPING TRANSFORM IDEAS TO ACTION — FROM GARDENING TO COOKING, COLLECTING TO BUILDING, DECORATING TO TRAVEL, AND MORE.
COUNTRY GARDENS SUBSCRIBERS SEE THEIR OUTDOOR SPACE AS AN OPEN-AIR GREAT ROOM THAT REQUIRES EXTERIOR DESIGN AND DECORATING. THEY HAVE A GREEN THUMB FOR MAIL ORDER, AS DOZENS OF DIRECT PRINT ADVERTISERS HAVE DISCOVERED.
MEDIAN INCOME: $64,160; MEDIAN HOME VALUE, $155,200; OWN A HOME, 76%; MARRIED, 64%

SRDS Classification
USA Consumer 550 Gardening (Home)

———- LIST SOURCE ———-

Source Note
Controlled Circ
80% DTP
87% DMS
98% Paid

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $65.00 fee
FTP $65.00 fee