Country Store Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 398,451 *$100.00
Universe for modeled selections 398,451 **+30.00

(*) Food mailer rate, 80.00/M; publisher and fundraiser rate, 65.00/M.
(**) Model fee, 30.00/M; minimum 500.00 flat.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $5.00 M extra
Gender $5.00 M extra
Household Income $5.00 M extra
SCF $5.00 M extra
State $5.00 M extra
Zip $5.00 M extra
Modeled Names (minimum 500.00 Flat) $30.00 M extra
Run Charge $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can now apply their models to the Country Store file.
15% male, 77% female; average age 69.
Average unit of sale $77.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN NOW APPLY THEIR MODELS TO THE COUNTRY STORE FILE. THIS IS AN OPPORTUNITY FOR ANY PARTICIPANT IN THE WILAND DATABASE TO CONNECT WITH THEIR IDEAL CUSTOMER. ALL MODELED LIST SELECTIONS ARE MADE NET OF HOUSEFILE NAMES AND NET OF CONCURRENT WILAND PROSPECT ORDERS.
THE COUNTRY STORE CATALOG SELLS CHARMING COUNTRY STYLE MERCHANDISE. IT INCLUDES A DELIGHTFUL ASSORTMENT OF UNIQUE ITEMS FOR LOVERS OF GOOD FOOD, BEAUTIFUL COUNTRY SCENERY, HUMOR AND WARM MEMORIES. PRODUCTS INCLUDE CASUAL APPAREL, COOKING AND BAKING ACCESSORIES, UNUSUAL GARDEN, BACKYARD AND BIRDING ACCESSORIES, HOME DECORATION ACCENTS, BOOKS, CALENDARS, SEASONAL ITEMS AND ONE OF A KIND GIFTS.
AVERAGE INCOME: $50,000.00

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Response Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee