Country Store

———- SRDS UPDATED/CONFIRMED ———-
Jul 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Universe 398,195 *$100.00
Last 3 month buyers 96,374 +16.00
Last 3 month $50+ buyers 71,365 +42.00
Last 3 month $75+ buyers 58,973 +47.00
Last 3 month $100+ buyers 48,956 +52.00
Last 6 month buyers 148,588 +11.00
Last 6 month $50+ buyers 110,656 +37.00
Last 6 month $75+ buyers 91,260 +42.00
Last 6 month $100+ buyers 75,859 +47.00
Last 12 month buyers 222,939 +6.00
Last 12 month $50+ buyers 167,229 +32.00
Last 12 month $75+ buyers 138,420 +37.00
Last 12 month $100+ buyers 115,939 +42.00
Last 18 month buyers 342,249 $100.00
Last 24 month buyers 398,195 $100.00

(*) Fundraiser rate 65.00/M. Publisher rate 65.00/M. Food mailer rate 80.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
3 Month Hotline $16.00 M extra
6 Month Hotline $11.00 M extra
12 Month Hotline $6.00 M extra
18 Month Buyers
24 Month Buyers
30.00+ Total Purchase $16.00 M extra
50.00+ Total Purchase $26.00 M extra
75.00+ Total Purchase $31.00 M extra
100.00+ Total Purchase $36.00 M extra
4Cite Members Only: Omit House File $50.00 F extra
Age $16.00 M extra
Average Purchase Amount $11.00 M extra
Credit Card Holder $16.00 M extra
Donors $16.00 M extra
Dwelling Type $16.00 M extra
Ethnicity $16.00 M extra
Gender $6.00 M extra
Gensis $8.00 M extra
Grandparents $16.00 M extra
Hobbies/Interests $16.00 M extra
Homeowner/Home Value $16.00 M extra
Household Income $16.00 M extra
Last Purchase Amount $11.00 M extra
Length Of Residence $16.00 M extra
Number Of Children $16.00 M extra
Occupation $16.00 M extra
Online Purchaser $16.00 M extra
Presence Of Children/Age $16.00 M extra
Presence Of Elderly Parent $16.00 M extra
Product $16.00 M extra
Religion $16.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Third Party Blow-in $5.00 M extra
Veteran In Household $16.00 M extra
Voter Party $16.00 M extra
Zip $6.00 M extra
Run Charges $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Active buyers of casual apparel, home decor, kitchen accessories, gardening/outdoor products, cookbooks and one of a kind gifts.
15% male, 77% female; average age 69.
Average unit of sale $77.

———- DATACARD DESCRIPTION ———-
THE COUNTRY STORE CATALOG SELLS CHARMING COUNTRY STORE MERCHANDISE, INCLUDING CASUAL APPAREL, COOKING AND BAKING ACCESSORIES, UNUSUAL GARDEN, BACKYARD AND BIRD ACCESSORIES HOME DECORATION ACCENTS, BOOKS, CALENDARS, SEASONAL ITEMS AND ONE OF A KIND GIFTS.
AVERAGE INCOME: $50,000.00

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee