Covenant House TargetReady Modeled Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 12, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 542,823 $75.00
12 month:
   Green/environmental purchases/causes 119,023 $75.00
   PBS/NPR donors 301,850 $75.00
   Religious donors 247,257 $75.00

Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Targetready Interest $15.00 M extra
Key Coding $2.00 M extra
12 Month
———- SUMMARY DESCRIPTION ———-
Infogroup’s targetready models have been applied to the highly responsive Covenant House file.
32% male, 55% female.
Average unit of sale $15.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE COVENANT HOUSE FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS, BASED ON A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
COVENANT HOUSE IS THE LARGEST PRIVATELY-FUNDED CHILDCARE AGENCY IN THE UNITED STATES, PROVIDING HELP FOR 51,000 HOMELESS AND RUNAWAY YOUTHS IN THE PAST YEAR.
IN ADDITION TO PROVIDING FOOD, CLOTHING, SHELTER, AND CRISIS CARE, COVENANT HOUSE PROVIDES A VARIETY OF SERVICES SUCH AS HEALTH CARE, EDUCATION, VOCATIONAL PREPARATION, DRUG ABUSE TREATMENT, RECREATION, MOTHER/CHILD PROGRAMS, AND TRANSITIONAL LIVING PROGRAMS. DONORS HELP FUND ALL OF THESE SUPPORT PROGRAMS.
OVER HALF ARE AGE 60+
50% 65,000 AVERAGE INCOME
50% HAVE A HOUSEHOLD INCOME BETWEEN $46,000 AND $100,000
MOST HAVE ORDERED DIRECT MAIL
NEARLY ALL HAVE HOBBIES
MOST HAVE ACTIVE READING INTERESTS
MANY OWN PETS

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee