Covenant House US Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 542,823 *$90.00
Total donors 542,823 $90.00
1 month donors – commercial mailers only 21,260 +25.00
   3 month donors 64,130 +21.00
   6 month donors 118,150 +16.00
   12 month donors 223,450 +11.00
12 month 10.00+ donors 205,268 +23.00
24 month donors 386,749 +6.00
Total male donors (24 month) 125,374 +9.00
Total female donors (24 month) 215,353 +9.00

(*) Publishing/catalog rate, 75.00/M; competitive/non-reciprocal rate, plus 20.00/M.
Net name arrangement (minimum 50,000) 85%, plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $2.00 M extra
Gender $9.00 M extra
State $8.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
10.00+ Donor $12.00 M extra
15.00+ Donors $15.00 M extra
25.00+ Donor $20.00 M extra
12 Month Hotline $11.00 M extra
24 Month Hotline $6.00 M extra
3 Month Hotline $21.00 M extra
1 Month Hotline $25.00 M extra
6 Month Hotline $16.00 M extra
———- SUMMARY DESCRIPTION ———-
Donors to a privately-funded childcare agency in the United States, providing help for 51,000 homeless and runaway youths in the past year.
25% male, 46% female; average age 60.
Average unit of sale $15.

———- DATACARD DESCRIPTION ———-
COVENANT HOUSE IS THE LARGEST PRIVATELY FUNDED CHILDCARE AGENCY IN THE UNITED STATES, PROVIDING HELP FOR 51000 HOMELESS AND RUNAWAY YOUTHS IN THE PAST YEAR.
IN ADDITION TO PROVIDING FOOD, CLOTHING, SHELTER, AND CRISIS CARE, COVENANT HOUSE PROVIDES A VARIETY OF SERVICES SUCH AS HEALTH CARE, EDUCATION, VOCATIONAL PREPARATION, DRUG ABUSE TREATMENT, LEGAL SERVICES, RECREATION, MOTHER/CHILD PROGRAMS AND TRANSITIONAL LIVING PROGRAMS. DONORS GIVE TO HELP FINANCE THIS MAJOR AMOUNT OF SUPPORT.
THESE DONORS ARE CARING, GENEROUS AND RESPONSIVE AS INDICATED BY THE HUNDREDS OF TESTS THAT CONTINUE WITH THIS LIST EACH YEAR. THEY HAVE GIVEN TO EVERY KIND OF CAUSE INCLUDING: CULTURAL, ENVIRONMENTAL, HEALTH, POLITICAL, GLOBAL, CHILDREN’S, HUMANITARIAN, RELIGIOUS AND SOCIAL.
MORE GENEROUS THAN YOUR AVERAGE DONOR, THESE CARING INDIVIDUALS MAINTAIN DIRECT MAIL RELATIONSHIPS WITH MANY MAILERS.
OVER HALF ARE AGE 60+
$65,000 AVERAGE INCOME
65% HAVE A HOUSEHOLD INCOME BETWEEN $46,000 AND $100,000.
MOST HAVE ORDERED DIRECT MAIL
NEARLY ALL HAVE HOBBIES
MOST HAVE ACTIVE READING INTERESTS
MANY OWN PETS.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
Zip Tape $25.00 fee
FTP $50.00 fee