Covenant House US Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 7,500.

SelectionsCountsPrice per/M
Total universe542,823*$90.00
Total donors542,823$90.00
1 month donors – commercial mailers only21,260+25.00
   3 month donors64,130+21.00
   6 month donors118,150+16.00
   12 month donors223,450+11.00
12 month 10.00+ donors205,268+23.00
24 month donors386,749+6.00
Total male donors (24 month)125,374+9.00
Total female donors (24 month)215,353+9.00

(*) Publishing/catalog rate, 75.00/M; competitive/non-reciprocal rate, plus 20.00/M.
Net name arrangement (minimum 50,000) 85%, plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Key Coding$2.00Mextra
Gender$9.00Mextra
State$8.00Mextra
SCF$8.00Mextra
Zip$8.00Mextra
10.00+ Donor$12.00Mextra
15.00+ Donors$15.00Mextra
25.00+ Donor$20.00Mextra
12 Month Hotline$11.00Mextra
24 Month Hotline$6.00Mextra
3 Month Hotline$21.00Mextra
1 Month Hotline$25.00Mextra
6 Month Hotline$16.00Mextra
———- SUMMARY DESCRIPTION ———-
Donors to a privately-funded childcare agency in the United States, providing help for 51,000 homeless and runaway youths in the past year.
25% male, 46% female; average age 60.
Average unit of sale $15.

———- DATACARD DESCRIPTION ———-
COVENANT HOUSE IS THE LARGEST PRIVATELY FUNDED CHILDCARE AGENCY IN THE UNITED STATES, PROVIDING HELP FOR 51000 HOMELESS AND RUNAWAY YOUTHS IN THE PAST YEAR.
IN ADDITION TO PROVIDING FOOD, CLOTHING, SHELTER, AND CRISIS CARE, COVENANT HOUSE PROVIDES A VARIETY OF SERVICES SUCH AS HEALTH CARE, EDUCATION, VOCATIONAL PREPARATION, DRUG ABUSE TREATMENT, LEGAL SERVICES, RECREATION, MOTHER/CHILD PROGRAMS AND TRANSITIONAL LIVING PROGRAMS. DONORS GIVE TO HELP FINANCE THIS MAJOR AMOUNT OF SUPPORT.
THESE DONORS ARE CARING, GENEROUS AND RESPONSIVE AS INDICATED BY THE HUNDREDS OF TESTS THAT CONTINUE WITH THIS LIST EACH YEAR. THEY HAVE GIVEN TO EVERY KIND OF CAUSE INCLUDING: CULTURAL, ENVIRONMENTAL, HEALTH, POLITICAL, GLOBAL, CHILDREN’S, HUMANITARIAN, RELIGIOUS AND SOCIAL.
MORE GENEROUS THAN YOUR AVERAGE DONOR, THESE CARING INDIVIDUALS MAINTAIN DIRECT MAIL RELATIONSHIPS WITH MANY MAILERS.
OVER HALF ARE AGE 60+
$65,000 AVERAGE INCOME
65% HAVE A HOUSEHOLD INCOME BETWEEN $46,000 AND $100,000.
MOST HAVE ORDERED DIRECT MAIL
NEARLY ALL HAVE HOBBIES
MOST HAVE ACTIVE READING INTERESTS
MANY OWN PETS.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
Zip Tape$25.00fee
FTP$50.00fee