CP Toys Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
May 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016

Selections Counts Price per/M
Total universe 140,330 *$115.00
3 month buyers 48,353 $130.00
   6 month buyers 66,906 $125.00
   12 month buyers 77,158 $120.00

(*) Non-competitive publisher, 75.00/M; fundraiser rate, 75.00/M.
Net name arrangement (minimum 5,000), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Genesis Product $10.00 M extra
Genesis Demographics $7.00 M extra
50.00+buyers $26.00 M extra
75.00+buyers $31.00 M extra
100.00+buyers $36.00 M extra
Genesis Premium Demographics:
Ethnic $11.00 M extra
Religious $11.00 M extra
Key Coding $3.00 M extra
Zip+4 $2.00 M extra
Genesis Prodct Attributes Fee (50.00 Flat Minimum) $8.00 M extra
Genesis Demographics & Lifestyles (50.00 Flat Minimum) $7.00 M extra
Omit Housefile
———- SUMMARY DESCRIPTION ———-
Buyers of merchandise from CP Toys catalog.
17% male, 77% female.
Average unit of sale $65.

———- DATACARD DESCRIPTION ———-
THE CP TOYS CATALOG PROVIDES EDUCATIONAL TOYS, GAMES AND CREATIVE MATERIALS FOR THE EDUCATION OF CHILDREN. PRODUCTS FEATURED INCLUDE BUILDING BLOCKS, PUZZLES, BOOKS,MUSICAL TOYS, CRAFT KITS, FAMILY GAMES AND MUCH MORE.
DEMOGRAPHICS: AVERAGE HHI $75,000; GENESIS PRICING FOR DATALOGIX PARTICIPANTS

SRDS Classification
USA Consumer 520 Children

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up
E-mail $55.00 fee
Mag Tape $25.00 fee
Pressure Sensitive Labels $7.50 M extra
Zip Tape $7.00 M extra