CP Toys Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
May 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016

SelectionsCountsPrice per/M
Total universe140,330*$115.00
3 month buyers48,353$130.00
   6 month buyers66,906$125.00
   12 month buyers77,158$120.00

(*) Non-competitive publisher, 75.00/M; fundraiser rate, 75.00/M.
Net name arrangement (minimum 5,000), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Genesis Product$10.00Mextra
Genesis Demographics$7.00Mextra
50.00+buyers$26.00Mextra
75.00+buyers$31.00Mextra
100.00+buyers$36.00Mextra
Genesis Premium Demographics:
Ethnic$11.00Mextra
Religious$11.00Mextra
Key Coding$3.00Mextra
Zip+4$2.00Mextra
Genesis Prodct Attributes Fee (50.00 Flat Minimum)$8.00Mextra
Genesis Demographics & Lifestyles (50.00 Flat Minimum)$7.00Mextra
Omit Housefile
———- SUMMARY DESCRIPTION ———-
Buyers of merchandise from CP Toys catalog.
17% male, 77% female.
Average unit of sale $65.

———- DATACARD DESCRIPTION ———-
THE CP TOYS CATALOG PROVIDES EDUCATIONAL TOYS, GAMES AND CREATIVE MATERIALS FOR THE EDUCATION OF CHILDREN. PRODUCTS FEATURED INCLUDE BUILDING BLOCKS, PUZZLES, BOOKS,MUSICAL TOYS, CRAFT KITS, FAMILY GAMES AND MUCH MORE.
DEMOGRAPHICS: AVERAGE HHI $75,000; GENESIS PRICING FOR DATALOGIX PARTICIPANTS

SRDS Classification
USAConsumer520Children

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cheshire Labels, 4-up
E-mail$55.00fee
Mag Tape$25.00fee
Pressure Sensitive Labels$7.50Mextra
Zip Tape$7.00Mextra