Crate and Barrel – Wiland Cross Member Modeling

———- SRDS UPDATED/CONFIRMED ———-
Dec 30, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2015
Minimum order 15000.00.

Selections Counts Price per/M
Universe 820,733 *$1,215.00

(*) Wiland Cross Member Modeling, 30.00/M; fundraising,70.00/M publishing, 75.00/M.
Net name arrangement (50,00 minimum), 85% plus 8.00/M running charges.

———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Crate and Barrel buyers file allowing them to reach their ideal target audience.
20% male, 71% female; ages 35-44.
Average unit of sale $150.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE CRATE AND BARREL BUYERS FILE ALLOWING THEM TO REACH THEIR IDEAL TARGET AUDIENCE. NAMES WILL BE DELIVERED NET OF THE MAILER’S HOUSE FILE PROVIDING INCREMENTAL NAMES TO BE APPLIED IN THE MERGE. THIS IS A GREAT WAY FOR NONPROFIT, FUNDRAISING AND CATALOG MAILERS TO TAP INTO THESE RESPONSIVE CONSUMERS.
TARGET AFFLUENT AND SOPHISTICATED CRATE AND BARREL DIRECT RESPONSE BUYERS WHO PURCHASE FROM AN ARRAY OF UNIQUE HOME FURNISHINGS, GOURMET ESSENTIALS, LINENS AND HOME APPLIANCES. THESE BUYERS ARE WELL EDUCATED AND HAVE HIGH DISCRETIONARY INCOME.
DEMOGRAPHICS:
AVERAGE INCOME $100,000+
HOMEOWNERS 93%
MARRIED 82%

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Catalog
Internet/Online/Website Registration