Crossings

———- SRDS UPDATED/CONFIRMED ———-
Apr 1, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2013
Minimum order 8,000.

SelectionsCountsPrice per/M
Last 1 month hotline payer13,974*$100.00
Last 3 month hotline payers27,375+12.00
Last 3 month new members712+12.00
Active members130,802$100.00
Last 12 month paid cancels20,224$50.00

(*) Plus 16.00/M selection charge; fundraiser rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.50/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Recency$16.00Mextra
Dollar$12.00Mextra
Paid$7.00Mextra
Gender$7.00Mextra
State$7.00Mextra
SCF$7.00Mextra
Zip$7.00Mextra
Product Book Buyers$12.00Mextra
Credit Plus$12.00Mextra
Age$12.00Mextra
Income$12.00Mextra
Presence Of Children/Child’s Age$12.00Mextra
Change Of Address$12.00Mextra
Internet$12.00Mextra
Key Coding$2.00Mextra
Zip Set Up Fee$30.00fee
———- SUMMARY DESCRIPTION ———-
Members of a book club who purchase books on marriage and children, spiritual enrichment and self help and the daily pleasures of living for the Christian family.
14% male, 79% female; average age 42.
Average unit of sale $14.95.

———- DATACARD DESCRIPTION ———-
CROSSINGS IS THE BOOK CLUB FOR TODAY’S CHRISTIAN FAMILY. MEMBERS OF THIS CLUB PURCHASE A WIDE ARRAY OF BOOKS FROM TOPICS ON MARRIAGE AND CHILDREN, SPIRITUAL ENRICHMENT AND SELF HELP, TO THE DAILY PLEASURES OF LIVING. THIS LIST WORKS FOR GENERAL MERCHANDISE, APPAREL, CHILDREN’S OFFERS, FUNDRAISING AND MAGAZINE OFFERS. THESE ARE PEOPLE WHO RESPOND TO MEMBER MAILINGS EVERY 3 WEEKS, ALL CREDIT SCREENED, QUALITY MAIL ORDER BUYERS.
AVERAGE INCOME: $39,000

SRDS Classification
USAConsumer515Book Buyers-Consumer

———- LIST SOURCE ———-

SourceNote
80% Direct Mail
20% Direct ResponseAdvertising

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
CD-ROM$50.00fee
FTP$60.00fee