Crossings

———- SRDS UPDATED/CONFIRMED ———-
Apr 1, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2013
Minimum order 8,000.

Selections Counts Price per/M
Last 1 month hotline payer 13,974 *$100.00
Last 3 month hotline payers 27,375 +12.00
Last 3 month new members 712 +12.00
Active members 130,802 $100.00
Last 12 month paid cancels 20,224 $50.00

(*) Plus 16.00/M selection charge; fundraiser rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.50/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Recency $16.00 M extra
Dollar $12.00 M extra
Paid $7.00 M extra
Gender $7.00 M extra
State $7.00 M extra
SCF $7.00 M extra
Zip $7.00 M extra
Product Book Buyers $12.00 M extra
Credit Plus $12.00 M extra
Age $12.00 M extra
Income $12.00 M extra
Presence Of Children/Child’s Age $12.00 M extra
Change Of Address $12.00 M extra
Internet $12.00 M extra
Key Coding $2.00 M extra
Zip Set Up Fee $30.00 fee
———- SUMMARY DESCRIPTION ———-
Members of a book club who purchase books on marriage and children, spiritual enrichment and self help and the daily pleasures of living for the Christian family.
14% male, 79% female; average age 42.
Average unit of sale $14.95.

———- DATACARD DESCRIPTION ———-
CROSSINGS IS THE BOOK CLUB FOR TODAY’S CHRISTIAN FAMILY. MEMBERS OF THIS CLUB PURCHASE A WIDE ARRAY OF BOOKS FROM TOPICS ON MARRIAGE AND CHILDREN, SPIRITUAL ENRICHMENT AND SELF HELP, TO THE DAILY PLEASURES OF LIVING. THIS LIST WORKS FOR GENERAL MERCHANDISE, APPAREL, CHILDREN’S OFFERS, FUNDRAISING AND MAGAZINE OFFERS. THESE ARE PEOPLE WHO RESPOND TO MEMBER MAILINGS EVERY 3 WEEKS, ALL CREDIT SCREENED, QUALITY MAIL ORDER BUYERS.
AVERAGE INCOME: $39,000

SRDS Classification
USA Consumer 515 Book Buyers-Consumer

———- LIST SOURCE ———-

Source Note
80% Direct Mail
20% Direct Response Advertising

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
CD-ROM $50.00 fee
FTP $60.00 fee