Crutchfield – Wiland Direct Modeling Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 17,000.

SelectionsCountsPrice per/M
12 month buyers500,237*$100.00
   6 month buyers245,999+10.00
   3 month buyers124,503+15.00
Hotline buyers38,754+20.00

(*) Publishing rate 80.00/M, fundraising offers 75.00/M, Wiland scoring fee (500.00 flat minimum), 30.00/M.

———- SUMMARY DESCRIPTION ———-
Credit card buyers who have the disposable income to purchase the latest electronics and gadgets for their home and car.
82% female; average age 47.
Average unit of sale $325.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR PROSPECT MODELS TO THE CRUTCHFIELD FILE TO REACH THEIR IDEAL TARGET AUDIENCE.
CRUTCHFIELD OFFERS ADVERTISERS THE OPPORTUNITY TO PARTNER WITH A LEADER IN THE CONSUMER ELECTRONICS INDUSTRY THAT REACHES HIGH QUALITY DIRECT MAIL-RESPONSIVE HOUSEHOLDS. CRUTCHFIELD CUSTOMERS ARE TECH-SAVVY 100% CREDIT CARD BUYERS WHO HAVE THE DISPOSABLE INCOME TO PURCHASE THE LATEST ELECTRONICS AND GADGETS FOR THEIR HOME AND CAR. THEIR INTERESTS INCLUDE HOME ENTERTAINMENT, COLLECTIBLE AUTOMOBILES, DO-IT-YOURSELF HOBBIES AND CRAFTS (WOODWORKING, SCIENCE AND MECHANICS), ACTIVE OUTDOORS AND SPORTS, READING AND HOME IMPROVEMENT, WITH CONTINUOUS UPGRADES TO THEIR INTERNET AND MOBILE PHONE SERVICE.

SRDS Classification
USAConsumer521AConsumer Electronics

———- LIST SOURCE ———-

SourceNote
Direct Mail
Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$75.00fee
FTP$75.00fee