Crutchfield – Wiland Direct Modeling Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 17,000.

Selections Counts Price per/M
12 month buyers 500,237 *$100.00
   6 month buyers 245,999 +10.00
   3 month buyers 124,503 +15.00
Hotline buyers 38,754 +20.00

(*) Publishing rate 80.00/M, fundraising offers 75.00/M, Wiland scoring fee (500.00 flat minimum), 30.00/M.

———- SUMMARY DESCRIPTION ———-
Credit card buyers who have the disposable income to purchase the latest electronics and gadgets for their home and car.
82% female; average age 47.
Average unit of sale $325.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR PROSPECT MODELS TO THE CRUTCHFIELD FILE TO REACH THEIR IDEAL TARGET AUDIENCE.
CRUTCHFIELD OFFERS ADVERTISERS THE OPPORTUNITY TO PARTNER WITH A LEADER IN THE CONSUMER ELECTRONICS INDUSTRY THAT REACHES HIGH QUALITY DIRECT MAIL-RESPONSIVE HOUSEHOLDS. CRUTCHFIELD CUSTOMERS ARE TECH-SAVVY 100% CREDIT CARD BUYERS WHO HAVE THE DISPOSABLE INCOME TO PURCHASE THE LATEST ELECTRONICS AND GADGETS FOR THEIR HOME AND CAR. THEIR INTERESTS INCLUDE HOME ENTERTAINMENT, COLLECTIBLE AUTOMOBILES, DO-IT-YOURSELF HOBBIES AND CRAFTS (WOODWORKING, SCIENCE AND MECHANICS), ACTIVE OUTDOORS AND SPORTS, READING AND HOME IMPROVEMENT, WITH CONTINUOUS UPGRADES TO THEIR INTERNET AND MOBILE PHONE SERVICE.

SRDS Classification
USA Consumer 521A Consumer Electronics

———- LIST SOURCE ———-

Source Note
Direct Mail
Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee
FTP $75.00 fee