Cuddledown Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 168,712 *$115.00
Universe for modeled selections 168,718 **+30.00

(*) Food rate, 80.00/M; fundraiser rate, 75.00/M; publisher rate, 75.00/M.
(**) Model fee, 30.00/M or minimum of 500.00 flat.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $5.00 M extra
Gender $5.00 M extra
Household Income $5.00 M extra
SCF $5.00 M extra
State $5.00 M extra
Zip $5.00 M extra
Modeled Names (minimum 500.00 Flat) $30.00 M extra
Run Charge $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can now apply their models to the Cuddledown file.
12% male, 82% female; average age 63.
Average unit of sale $254.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN NOW APPLY THEIR MODELS TO THE CUDDLEDOWN FILE. THIS IS AN OPPORTUNITY FOR ANY PARTICIPANT IN THE WILAND DATABASE TO CONNECT WITH THEIR IDEAL CUSTOMER. ALL MODELED LIST SELECTIONS ARE MADE NET OF HOUSEFILE NAMES AND NET OF CONCURRENT WILAND PROSPECT ORDERS.
SINCE 1973, CUDDLEDOWN HAS BEEN MANUFACTURING THE FINEST IN HOME FURNISHINGS. THESE PREMIUM-QUALITY PRODUCTS BRING COMFORT AND STYLE TO CUSTOMERS’ HOMES. IN ADDITION TO THEIR SIGNATURE DOWN COMFORTERS, THE CUDDLEDOWN PRODUCT LINE ALSO INCLUDES SHEETS, BLANKETS, SLIPPERS, SLEEPWEAR, APPAREL, TOWELS, HOME DECOR, FURNITURE, AND PET PRODUCTS. CUSTOMERS ARE PRIMARILY FEMALE.
AVERAGE INCOME: $133,000.00

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Response Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee