Cuddledown Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe168,712*$115.00
Universe for modeled selections168,718**+30.00

(*) Food rate, 80.00/M; fundraiser rate, 75.00/M; publisher rate, 75.00/M.
(**) Model fee, 30.00/M or minimum of 500.00 flat.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Age$5.00Mextra
Gender$5.00Mextra
Household Income$5.00Mextra
SCF$5.00Mextra
State$5.00Mextra
Zip$5.00Mextra
Modeled Names (minimum 500.00 Flat)$30.00Mextra
Run Charge$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can now apply their models to the Cuddledown file.
12% male, 82% female; average age 63.
Average unit of sale $254.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN NOW APPLY THEIR MODELS TO THE CUDDLEDOWN FILE. THIS IS AN OPPORTUNITY FOR ANY PARTICIPANT IN THE WILAND DATABASE TO CONNECT WITH THEIR IDEAL CUSTOMER. ALL MODELED LIST SELECTIONS ARE MADE NET OF HOUSEFILE NAMES AND NET OF CONCURRENT WILAND PROSPECT ORDERS.
SINCE 1973, CUDDLEDOWN HAS BEEN MANUFACTURING THE FINEST IN HOME FURNISHINGS. THESE PREMIUM-QUALITY PRODUCTS BRING COMFORT AND STYLE TO CUSTOMERS’ HOMES. IN ADDITION TO THEIR SIGNATURE DOWN COMFORTERS, THE CUDDLEDOWN PRODUCT LINE ALSO INCLUDES SHEETS, BLANKETS, SLIPPERS, SLEEPWEAR, APPAREL, TOWELS, HOME DECOR, FURNITURE, AND PET PRODUCTS. CUSTOMERS ARE PRIMARILY FEMALE.
AVERAGE INCOME: $133,000.00

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct ResponseBuyers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee