Cuddledown

———- SRDS UPDATED/CONFIRMED ———-
Jul 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 168,712 *$115.00
3 month buyers 34,352 +15.00
3 month 50.00+ buyers 33,194 +42.00
3 month 75.00+ buyers 31,766 +47.00
3 month 100.00+ buyers 29,780 +52.00
6 month buyers 56,182 +10.00
6 month 50.00+ buyers 54,174 +37.00
6 month 75.00+ buyers 51,970 +42.00
6 month 100.00+ buyers 48,957 +47.00
12 month buyers 96,132 +5.00
12 month 50.00+ buyers 92,262 +32.00
12 month 75.00+ buyers 88,429 +37.00
12 month 100.00+ buyers 83,555 +42.00
13-24 month buyers 72,580 $115.00

(*) Fundraisers/publishers, 75.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $25.00 M extra
3 Month Hotline $15.00 M extra
6 Month Hotline $10.00 M extra
12 Month Hotline $5.00 M extra
50.00+ $27.00 M extra
75.00+ $32.00 M extra
100.00+ $37.00 M extra
125.00+ $42.00 M extra
150.00+ $47.00 M extra
4cite Members Only: Omit House File $50.00 fee
Age $16.00 M extra
Credit Card Holder $16.00 M extra
Donors: General Donors $16.00 M extra
Animal Causes $16.00 M extra
Arts & Cultural $16.00 M extra
Children $16.00 M extra
Environmental/Wildlife Causes $16.00 M extra
Health Causes $16.00 M extra
Humanitarian Relief $16.00 M extra
Political-Conservative $16.00 M extra
Political-Liberal $16.00 M extra
Religious Organizations $16.00 M extra
Veterans Organizations $16.00 M extra
Dwelling Type $16.00 M extra
Ethnicity $16.00 M extra
Gender $6.00 M extra
Genesis Selects $8.00 M extra
Grandparents $16.00 M extra
Hobbies/Interests: Baking $16.00 M extra
Beading/Jewelry Making $16.00 M extra
Bird Watching $16.00 M extra
Camping/Hiking $16.00 M extra
Cigar Smoking $16.00 M extra
Collectibles $16.00 M extra
Cooking $16.00 M extra
Diet $16.00 M extra
Do-it-yourself $16.00 M extra
Fine Art $16.00 M extra
Fishing $16.00 M extra
Fitness/Physically Active $16.00 M extra
Gardening $16.00 M extra
Golf $16.00 M extra
Grandchildren $16.00 M extra
Home Improvements/Repairs $16.00 M extra
Hunting $16.00 M extra
Investments $16.00 M extra
Knitting/Needlework $16.00 M extra
Music/Christian Gospel $16.00 M extra
Outdoor Enthusiasts $16.00 M extra
Own A Cat $16.00 M extra
Own A Dog $16.00 M extra
Own A Horse $16.00 M extra
Reading $16.00 M extra
Religious $16.00 M extra
Scrapbooking $16.00 M extra
Self-improvement Courses $16.00 M extra
Sports Enthusiasts $16.00 M extra
Technical/Gadgets $16.00 M extra
Theater $16.00 M extra
Travel $16.00 M extra
Wine $16.00 M extra
Homeowner/Home Value $16.00 M extra
Household Income $16.00 M extra
Length Of Residence $11.00 M extra
Number Of Children $16.00 M extra
Occupation $16.00 M extra
Online Purchaser $16.00 M extra
Presence Of Children/Age $16.00 M extra
Presence Of Elderly Parent $16.00 M extra
Product $11.00 M extra
Religion $16.00 M extra
SCF $7.00 M extra
State $7.00 M extra
Third Party Blow-ins $5.00 M extra
Veteran Households $16.00 M extra
Voter Party: Democrat $16.00 M extra
Republican $16.00 M extra
Independent $16.00 M extra
Zip $7.00 M extra
Genesis RFM: Recency $8.00 M extra
Total Dollar Amount $8.00 M extra
Average Dollar Amount $8.00 M extra
Last Dollar Amount $8.00 M extra
Frequency $8.00 M extra
Automotive Titles $8.00 M extra
Children $8.00 M extra
Crafts Titles $8.00 M extra
Electronics Titles $8.00 M extra
Equine Titles $8.00 M extra
Food And Wine Titles $8.00 M extra
Gardening Titles $8.00 M extra
Gifts And Collectible Titles $8.00 M extra
Home Decor Titles $8.00 M extra
Household Solutions Titles $8.00 M extra
Jewelry Titles $8.00 M extra
Kitchen Titles $8.00 M extra
Men $8.00 M extra
Movies, Music And Books Titles $8.00 M extra
Non-profit Titles $8.00 M extra
Outdoor Home Titles $8.00 M extra
Personal Care Titles $8.00 M extra
Pet Titles $8.00 M extra
Plus Size Titles $8.00 M extra
Recreation Titles $8.00 M extra
Shoe Titles $8.00 M extra
Teen Titles $8.00 M extra
Tools Titles $8.00 M extra
Travel Titles $8.00 M extra
Women $8.00 M extra
Genesis Products: Accessories-jewelry, Women $8.00 M extra
Apparel-big & Tall $8.00 M extra
Apparel-corporate Attire $8.00 M extra
Apparel-corporate Men $8.00 M extra
Apparel-corporate Women $8.00 M extra
Apparel-high Fashion/Luxury Brand $8.00 M extra
Apparel-men $8.00 M extra
Apparel-men $8.00 M extra
Apparel-plus Size $8.00 M extra
Apparel-women $8.00 M extra
Apparel-women $8.00 M extra
Children $8.00 M extra
Gifts-flowers, Gifts & Flowers, Or Gifts & Cards $8.00 M extra
Beauty & Fragrance $8.00 M extra
Health & Wellness $8.00 M extra
Natural Wellness $8.00 M extra
Weight Loss & Supplements $8.00 M extra
Home-furniture & Home Accessories $8.00 M extra
Home-gardening Products $8.00 M extra
Home-home & Garden $8.00 M extra
Home-home Improvements $8.00 M extra
Home-home Organization $8.00 M extra
Home-renovation $8.00 M extra
Home-tools $8.00 M extra
Pets-cat Products, Dog Products Or Pet Supplies $8.00 M extra
Seniors-geriatric Supplies $8.00 M extra
Sports $8.00 M extra
Genesis Synergy: Affluent Boomers $8.00 M extra
Auto Enthusiasts $8.00 M extra
Business Enthusiasts $8.00 M extra
Business Travelers $8.00 M extra
Corporate Taxes $8.00 M extra
Fashionistas $8.00 M extra
Foodies $8.00 M extra
Gadget Geeks $8.00 M extra
Gamers $8.00 M extra
Green Consumers $8.00 M extra
Healthy & Fit $8.00 M extra
High Spenders $8.00 M extra
Leisure Travelers $8.00 M extra
Luxury Sports $8.00 M extra
New Parents $8.00 M extra
Online Buyers $8.00 M extra
Outdoor Enthusiats $8.00 M extra
Seniors $8.00 M extra
Shopping Addicts $8.00 M extra
Soccer Moms $8.00 M extra
Spa Mavens $8.00 M extra
Sports Fans $8.00 M extra
Sportsmen $8.00 M extra
Trendy Homemakers $8.00 M extra
Young & Hip $8.00 M extra
Run Charge $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers who have purchased premium quality down beddings and fine home fashions, sleepwear and accessories.
12% male, 82% female; average age 63.
Average unit of sale $254.

———- DATACARD DESCRIPTION ———-
SINCE 1973, CUDDLEDOWN HAS BEEN MANUFACTURING THE FINEST IN HOME FURNISHINGS. THESE PREMIUM-QUALITY PRODUCTS BRING COMFORT AND STYLE TO CUSTOMERS’ HOMES.
IN ADDITION TO THEIR SIGNATURE DOWN COMFORTERS, THE CUDDLETOWN PRODUCT LINE ALSO INCLUDES SHEETS, BLANKETS, SLIPPERS, SLEEPWEAR, APPAREL, TOWELS, HOME DECOR, FURNITURE, AND PET PRODUCTS. CUSTOMERS ARE PRIMARILY FEMALE WITH AN AVERAGE AGE OF 62 AND THE AVERAGE HOUSEHOLD INCOME OF $133,000.00.

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Response Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee