Cushman’s Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Feb 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2015
Minimum order 350.00 or 5,000.

Selections Counts Price per/M
Total universe 62,798 *$95.00
6 month buyers 1 +12.00
12 month buyers 1,624 +5.00
12 month business buyers 261 +12.00

(*) Fundraiser/publishing, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Genesis Demographic/ Enhancements: $11.00 M extra
Presence Of Children: $11.00 M extra
Ages 0-2 $11.00 M extra
3-5 $11.00 M extra
6-10 $11.00 M extra
11-15 $11.00 M extra
16-17 $11.00 M extra
Children’s Gender $11.00 M extra
Age: $11.00 M extra
18-14 $11.00 M extra
25-34 $11.00 M extra
35-44 $11.00 M extra
45-54 $11.00 M extra
55-64 $11.00 M extra
65-74 $11.00 M extra
75+ $11.00 M extra
Income: $11.00 M extra
0-19,000.00 $11.00 M extra
20,000.00-49,000.00 $11.00 M extra
50,000.00-74,000.00 $11.00 M extra
75,000.00-100,000.00 $11.00 M extra
101,000.00-149,000.00 $11.00 M extra
150,000.00-199,000.00 $11.00 M extra
200,000.00 $11.00 M extra
Genesis RFM And Product Enhancements $8.00 M extra
Recency $8.00 M extra
Distinct Clients $8.00 M extra
Frequency $8.00 M extra
Number Of Titles $8.00 M extra
Marketing Insight $8.00 M extra
Additional Selects $15.00 M extra
50+ Buyers $22.00 M extra
75+ Buyers $31.00 M extra
100+ Buyers $41.00 M extra
12 Month Hotline $5.00 M extra
6 Month Hotline $12.00 M extra
Gender $11.00 M extra
Genesis-Member On Member $8.00 M extra
State $7.00 M extra
SCF $7.00 M
SIC $7.00 M
———- SUMMARY DESCRIPTION ———-
Cushman’s fruit is a participating member of Genesis.
25% male, 58% female.
Average unit of sale $93.

———- DATACARD DESCRIPTION ———-
CUSHMAN’S FRUIT IS A FAMILY-OPERATED GOURMET FOOD BUSINESS ESTABLISHED IN 1945. THEY ARE NOW PART OF THE HARRY & DAVID FAMILY. WELL KNOWN FOR THEIR TRADEMARKED HONEYBELLS, THIS FLORIDA BASED COMPANY OFFERS FINE CITRUS AS WELL AS GORGEOUS GIFT BASKETS FOR EVERYONE. THEIR CUSTOMERS ARE GIFT GIVERS AND ENJOY HEAVENLY FRUITS, GIFT BASKETS AND GOURMET FOODS. THEIR CUSTOMERS ARE GIFT GIVERS AND ENJOY HEAVENLY FRUITS, GIFT BASKETS AND GOURMET FOODS. THEY ARE LOVERS OF THE OUTDOOR LIFESTYLE AND CULTIVATORS OF GORGEOUS GARDENS. CUSHMAN’S BUYERS HAVE REPEATEDLY PURCHASED A VARIETY OF SPECIALTY FOOD AND GIFT ITEMS AND HOME AND GARDEN ITEMS.
895% OWN THEIR HOME
70% ARE MARRIED

SRDS Classification
USA Consumer 536 Epicurean & Specialty Foods

———- LIST SOURCE ———-

Source Note
Direct Mail
Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $7.00 M extra
E-mail $75.00 fee
Diskette $75.00 fee
CD ROM $25.00 fee
FTP $75.00 fee
Tape Conversion Fee $25.00 fee