CWDkids Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 17,000.

Selections Counts Price per/M
Total universe 79,023 *$115.00

(*) Nonprofit/fundraising rate, 65.00/M.
Reuse policy: gross reuse only.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Wiland Model Fee (or 500.00 Flat If Quantity Is Less Than 17,000) $30.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland direct members can apply their models to the CWDkids names to connect with their ideal customer type for the highest rate of response.
9% male, 88% female; average age 38.
Average unit of sale $150.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE CWDKIDS NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
WILAND MODELS AVAILABLE INCLUDE: BEST DONOR, COMPREHENSIVE RESPONSE, COMPREHENSIVE CORRELATION, ACQUISITION RESPONSE, CORE REVENUE RESPONSE, LONG-TERM VALUE, AND SOURCE COMPOSITE.
CWDKIDS IS AN UPSCALE CATALOG FEATURING QUALITY APPAREL FOR CHILDREN UNDER THE AGE OF 12. ITEMS INCLUDE ACTIVE WEAR, SLEEPWEAR, HOLIDAY ITEMS AND EVERYDAY OUTFITS AS WELL AS MOTHER-DAUGHTER AND BROTHER-SISTER ENSEMBLES. CWDKIDS’ CUSTOMERS ARE FAMILIES WHO WANT THEIR CHILDREN TO BE FASHIONABLE WHILE STILL LOOKING AND DRESSING LIKE CHILDREN. THE CWDKIDS FILE WORKS WELL FOR MANY OFFERS INCLUDING CHILDREN’S, APPAREL, GIFT, HOME, FUNDRAISING, PUBLISHING AND MORE.
AVERAGE INCOME: $150,000; HOME ADDRESS, 100%

SRDS Classification
USA Consumer 520 Children

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $59.00 fee
E-mail $59.00 fee