CWDkids

———- SRDS UPDATED/CONFIRMED ———-
Jun 27, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 8,000.

Selections Counts Price per/M
Total universe 236,741 *$115.00
3 month buyers 21,814 +21.00
   6 month buyers 41,105 +15.00
   12 month buyers 76,162 +10.00
   24 month buyers 131,746 $115.00
   36 month buyers 186,633 $115.00
   48 month buyers 236,741 $115.00
Dollar select: (12 month)
   25.00+ buyers 75,694 +21.00
   50.00+ buyers 74,883 +27.00
   75.00+ buyers 67,622 +32.00
   100.00+ buyers 63,764 +37.00
   150.00+ buyers 55,100 +42.00

(*) Non-profit/fundraising rate, 65.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $37.00 M extra
150.00+ Buyers $42.00 M extra
25.00+ Buyers $21.00 M extra
50.00+ Buyers $27.00 M extra
75.00+ Buyers $32.00 M extra
12 Month Hotline $10.00 M extra
3 Month Hotline $21.00 M extra
6 Month Hotline $15.00 M extra
Abacus Cross Member Name $125.00 M extra
Age $17.00 M extra
Gender $10.00 M extra
Competitive $50.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Product:
Accessories $15.00 M extra
Coats/Jackets $15.00 M extra
Costumes $15.00 M extra
Moms Ensembles $15.00 M extra
PJ’s $15.00 M extra
Swim $15.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of apparel for children under the age of 12.
9% male, 88% female; ages 35-45.
Average unit of sale $150.

———- DATACARD DESCRIPTION ———-
CWD KIDS IS AN UPSCALE CATALOG FEATURING QUALITY APPAREL FOR CHILDREN UNDER THE AGE OF 12. ITEMS INCLUDE ACTIVE WEAR, SLEEPWEAR, HOLIDAY ITEMS AND EVERYDAY OUTFITS AS WELL AS MOTHER-DAUGHTER AND BROTHER-SISTER ENSEMBLES. THE CWD KIDS CUSTOMERS ARE FAMILIES WHO WANT THEIR CHILDREN TO BE FASHIONABLE WHILE STILL LOOKING AND DRESSING LIKE CHILDREN. CWD KIDS WORKS WELL FOR MANY OFFERS INCLUDING CHILDREN’S APPAREL, GIFT, HOME, FUNDRAISING, PUBLISHING AND MORE.
AVERAGE INCOME: $150,000

SRDS Classification
USA Consumer 520 Children

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee
FTP $59.00 fee