CWDkids

———- SRDS UPDATED/CONFIRMED ———-
Jun 27, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 8,000.

SelectionsCountsPrice per/M
Total universe236,741*$115.00
3 month buyers21,814+21.00
   6 month buyers41,105+15.00
   12 month buyers76,162+10.00
   24 month buyers131,746$115.00
   36 month buyers186,633$115.00
   48 month buyers236,741$115.00
Dollar select: (12 month)
   25.00+ buyers75,694+21.00
   50.00+ buyers74,883+27.00
   75.00+ buyers67,622+32.00
   100.00+ buyers63,764+37.00
   150.00+ buyers55,100+42.00

(*) Non-profit/fundraising rate, 65.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$37.00Mextra
150.00+ Buyers$42.00Mextra
25.00+ Buyers$21.00Mextra
50.00+ Buyers$27.00Mextra
75.00+ Buyers$32.00Mextra
12 Month Hotline$10.00Mextra
3 Month Hotline$21.00Mextra
6 Month Hotline$15.00Mextra
Abacus Cross Member Name$125.00Mextra
Age$17.00Mextra
Gender$10.00Mextra
Competitive$50.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Product:
Accessories$15.00Mextra
Coats/Jackets$15.00Mextra
Costumes$15.00Mextra
Moms Ensembles$15.00Mextra
PJ’s$15.00Mextra
Swim$15.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of apparel for children under the age of 12.
9% male, 88% female; ages 35-45.
Average unit of sale $150.

———- DATACARD DESCRIPTION ———-
CWD KIDS IS AN UPSCALE CATALOG FEATURING QUALITY APPAREL FOR CHILDREN UNDER THE AGE OF 12. ITEMS INCLUDE ACTIVE WEAR, SLEEPWEAR, HOLIDAY ITEMS AND EVERYDAY OUTFITS AS WELL AS MOTHER-DAUGHTER AND BROTHER-SISTER ENSEMBLES. THE CWD KIDS CUSTOMERS ARE FAMILIES WHO WANT THEIR CHILDREN TO BE FASHIONABLE WHILE STILL LOOKING AND DRESSING LIKE CHILDREN. CWD KIDS WORKS WELL FOR MANY OFFERS INCLUDING CHILDREN’S APPAREL, GIFT, HOME, FUNDRAISING, PUBLISHING AND MORE.
AVERAGE INCOME: $150,000

SRDS Classification
USAConsumer520Children

———- LIST SOURCE ———-

SourceNote
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee
FTP$59.00fee