Daily Word Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 28, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe56,101*$95.00
3 month subscribers14,204+11.00
   6 month subscribers22,602+8.00
   12 month subscribers35,614+6.00
Active subscribers56,101$95.00
Product buyers4,703+11.00
Last 12 month expires10,862$60.00

(*) Fundraiser rate, 75.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
12 Month Hotline$6.00M
3 Month Hotline$11.00M
6 Month Hotline$8.00Mextra
Gender$6.00M
Product Buyers$11.00Mextra
SCF$6.00Mextra
State$6.00Mextra
Zip$6.00Mextra
Run Charges$8.00Mextra
Key Coding$6.00Mextra
———- SUMMARY DESCRIPTION ———-
Active subscribers to Daily Word, Daily Word Large Print and Unity.
15% male, 85% female.
Average unit of sale $12.95.

———- DATACARD DESCRIPTION ———-
DAILY WORD IS THE OLDEST CONTINUOUSLY PUBLISHED INSPIRATIONAL MAGAZINE IN THE COUNTRY. IT’S PUBLISHED MONTHLY IN 3 VERSIONS – DAILY WORD, DAILY WORD – LARGE TYPE AND UNITY MAGAZINE. EDITORIAL OFFERS LIFE-ENRICHING DAILY DEVOTIONALS AND PRACTICAL HELP THROUGH POSITIVE AFFIRMATIONS, INSPIRATIONAL STORIES AND BIBLE VERSES. CONTENT IS INCLUSIVE, EMBRACING PEOPLE OF ALL FAITHS. CELEBRITIES WHO WRITE FOR DAILY WORD INCLUDE DR. WAYNE DYER, NAOMI JUDD, MARK VICTOR HANSEN, WALLY AMOS, BEAU BRIDGES AND THOMAS MOORE. RELATED PRODUCTS INCLUDE WEIGHT-LOSS BOOKS, GREETING CARDS, AUDIO BOOKS, CALENDARS AND INSPIRATIONAL BOOKS.
UNITY IS A WORLDWIDE MOVEMENT OF PRAYER, PUBLISHING, EDUCATION AND RETREATS THAT HELPS PEOPLE OF ALL FAITHS APPLY POSITIVE SPIRITUAL PRINCIPLES IN THEIR DAILY LIVES. SUBJECT MATTER INCLUDES PRAYER, HEALING, MEDITATION, PERSONAL AND SPIRITUAL GROWTH. A DAILY WORD READERSHIP SURVEY FOUND THAT SUBSCRIBERS ARE EVENLY SPLIT AMONG LOW, MEDIUM AND HIGH INCOME LEVELS, HAVE SUBSCRIBED FOR MORE THAN 15 YEARS, ARE MOSTLY CATHOLIC OR PROTESTANT AND PREFER TO PURCHASE PRODUCTS AND GIFTS BY MAIL. THEY’RE GENERALLY FEMALE, OVER THE AGE OF 50. THEY’RE ALSO BIG DONORS TO HEALTH & FITNESS AND RELIGIOUS CAUSES AND INTERESTED IN SELF-IMPROVEMENT, CURRENT AFFAIRS AND BIBLE/DEVOTIONAL READING.

SRDS Classification
USAConsumer596Religious & Denominational

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$75.00fee
FTP$75.00fee