Daily Word Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 28, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 56,101 *$95.00
3 month subscribers 14,204 +11.00
   6 month subscribers 22,602 +8.00
   12 month subscribers 35,614 +6.00
Active subscribers 56,101 $95.00
Product buyers 4,703 +11.00
Last 12 month expires 10,862 $60.00

(*) Fundraiser rate, 75.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
12 Month Hotline $6.00 M
3 Month Hotline $11.00 M
6 Month Hotline $8.00 M extra
Gender $6.00 M
Product Buyers $11.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
Run Charges $8.00 M extra
Key Coding $6.00 M extra
———- SUMMARY DESCRIPTION ———-
Active subscribers to Daily Word, Daily Word Large Print and Unity.
15% male, 85% female.
Average unit of sale $12.95.

———- DATACARD DESCRIPTION ———-
DAILY WORD IS THE OLDEST CONTINUOUSLY PUBLISHED INSPIRATIONAL MAGAZINE IN THE COUNTRY. IT’S PUBLISHED MONTHLY IN 3 VERSIONS – DAILY WORD, DAILY WORD – LARGE TYPE AND UNITY MAGAZINE. EDITORIAL OFFERS LIFE-ENRICHING DAILY DEVOTIONALS AND PRACTICAL HELP THROUGH POSITIVE AFFIRMATIONS, INSPIRATIONAL STORIES AND BIBLE VERSES. CONTENT IS INCLUSIVE, EMBRACING PEOPLE OF ALL FAITHS. CELEBRITIES WHO WRITE FOR DAILY WORD INCLUDE DR. WAYNE DYER, NAOMI JUDD, MARK VICTOR HANSEN, WALLY AMOS, BEAU BRIDGES AND THOMAS MOORE. RELATED PRODUCTS INCLUDE WEIGHT-LOSS BOOKS, GREETING CARDS, AUDIO BOOKS, CALENDARS AND INSPIRATIONAL BOOKS.
UNITY IS A WORLDWIDE MOVEMENT OF PRAYER, PUBLISHING, EDUCATION AND RETREATS THAT HELPS PEOPLE OF ALL FAITHS APPLY POSITIVE SPIRITUAL PRINCIPLES IN THEIR DAILY LIVES. SUBJECT MATTER INCLUDES PRAYER, HEALING, MEDITATION, PERSONAL AND SPIRITUAL GROWTH. A DAILY WORD READERSHIP SURVEY FOUND THAT SUBSCRIBERS ARE EVENLY SPLIT AMONG LOW, MEDIUM AND HIGH INCOME LEVELS, HAVE SUBSCRIBED FOR MORE THAN 15 YEARS, ARE MOSTLY CATHOLIC OR PROTESTANT AND PREFER TO PURCHASE PRODUCTS AND GIFTS BY MAIL. THEY’RE GENERALLY FEMALE, OVER THE AGE OF 50. THEY’RE ALSO BIG DONORS TO HEALTH & FITNESS AND RELIGIOUS CAUSES AND INTERESTED IN SELF-IMPROVEMENT, CURRENT AFFAIRS AND BIBLE/DEVOTIONAL READING.

SRDS Classification
USA Consumer 596 Religious & Denominational

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee
FTP $75.00 fee