Dell Magazines/Penny Press Apogee Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 383,743 $75.00
3 month Donors 67,967 *+7.50
   6 month Donors 115,208 *+5.00
   12 month Donors 153,989 *$75.00
   24 month Donors 383,743 *$75.00
Apogee enhancement:
12 month donations to specific causes:
   Catholic devotional 16,004 +15.00
   Children’s health 21,477 +15.00
   Catholic social services 38,018 +15.00
   Health/disease specific 42,590 +15.00
   Nature/wildlife/environmental 25,471 +15.00
   Social services 30,687 +15.00
   Veterans assistance 51,892 +15.00

(*) 15.00/M Apogee Enhancement fee applies and covers all Apogee selects.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Apogee Enhancement $15.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Category/Affinity
Philantropic RFM Variables
Category
Type
Key Coding $2.00 M extra
Run Charges $10.00 M extra
Category:
Puzzle
Mystery
Science Fiction
Horoscope
Type:
Book Buyers
Subscribers
Value Pack Product Buyers
———- SUMMARY DESCRIPTION ———-
Dell Magazines donors who are members of Apogee.
20% male, 73% female; average age 66.
Average unit of sale $28.

———- DATACARD DESCRIPTION ———-
THE DELL MAGAZINES/PE4NNY PRESS MASTERFILE IS NOT OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE DELL MAGAZINES/PENNY PRESS MASTERFILE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC. APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
DELL MAGAZINES/PENNY PRESS OFFERS ACTIVE SUBSCRIBERS/MAIL ORDER BUYERS WHO HAVE PURCHASED FROM THEIR FAMILY OF ASTROLOGY, MYSTERY,PUZZLE, AND SCIENCE FICTION PUBLICATIONS. WITH OVER 85 DIFFERENT PUBLICATIONS AND AN AVERAGE SUBSCRIPTION PRICE OF 75.00, DELL MAGAZINES/PENNY PRESS REACHES PREDOMINANTLY FEMALE READERS, AGE66+, WITH AN OVERAGE INCOME OF $35,000.00.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
38% Direct Mail
46% Agent Sold
12% Newstand
Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee
FTP $75.00 fee